In order to carry out the cultural enrichment project in depth, strive to create a number of people-centered cultural products, effectively promote the inheritance and promotion of China's excellent traditional culture, and cast a solid sense of the Chinese national community, the theme exhibition of "Kunlun First City, the Most Beautiful Leaf City - Guinness Exploration Tour of the Great World" jointly built by Yecheng County of Xinjiang and the Guinness Headquarters of Shanghai Great World was officially completed.
Yecheng County Sitia Lost City Scenic Area
The theme exhibition is located in the Xitiya Labyrinth Scenic Area of Yecheng County, Kashgar Region, Xinjiang, taking the local culture of Yecheng as the background, combining the characteristic resources of the Shanghai Great World Guinness Headquarters, through the means of in-depth integration of science and technology and art, the combination of dynamic and static, the exhibition method of virtual reality, telling the story of Yecheng, Xinjiang and China, showing the traditional cultural charm of Yecheng, and carrying forward the spirit of the Chinese nation.
A panoramic view of the pavilion
The exhibition is divided into four parts: the prologue hall, the first unit "China's light, the strange and newest", the second unit "Charming Xinjiang, the Most Beautiful Leaf City" and the tail hall.
Entering the prologue hall, a leafy and fruitful pomegranate tree is ushered in, symbolizing that "in the big family of the Chinese nation, only when everyone hugs together like a pomegranate seed can the flower of national unity and progress flourish forever." "A beautiful moral.
The prologue of the exhibition hall
The first unit contains two parts: "Strange People and Strange Objects" and "Extraordinary Skills", which is a concentrated display of the records of "Strange", "Absolute", "New" and "Most" in the 29 years since the establishment of the Guinness Headquarters of Shanghai Great World, and selects the representative records in the Guinness Records of the Great World, there are the strange and strange things such as the upcoming "Hitting Trees and Flowers" intangible cultural heritage skills, the longest long silk dance, hot air balloon tightrope walking, etc., and the cultural vitality and vitality of the Chinese land are concentrated in the form of multimedia, graphic and text combination.
The first unit is "China's Light, Strange and New"
The second unit contains two parts, "Yecheng Records" and "Inheritance of Wind and Objects", which are the presentation and introduction of the Guinness World Records and local intangible cultural heritage projects won by Yecheng. Yecheng is known as the "first city of Kunlun" reputation, has a long history, unique natural features, rich characteristics, strong national characteristics, so far, has won seven major guinness records in the world, including "planting ancient walnuts (thin-skinned walnuts) the largest area of the county - Xinjiang Yecheng County", "the largest indigenous restoration of the ancient city scenic spot - Yecheng County Sitia Labyrinth", "the oldest Uyghur boot-making skills - Yecheng County Joluk boots" three new world Guinness Records.
The second unit is "Charm of Xinjiang, the Most Beautiful Leaf City"
In the form of pictures and texts, the exhibition area of "Inheritance of Wind and Objects" displays yecheng traditional dances such as "Sai Naim", "Kara mountain song and dance", "mulberry paper", "and Kemanbu" in the form of pictures and texts, highlighting the cultural charm and profound cultural connotation of Yecheng's long tradition.
The scene also designed the "Magic Mirror Gate", "Record Flipping Music", "Crossing the New Tibetan Line", "3D Stereoscopic Painting of Qiao Geli Peak", "Walnut Walking Maze", "Drumming praise for Yecheng" and other vivid and interesting interactive links according to the Guinness Book of the Great World Record won by Yecheng County, so that tourists can "see", "hear" and "participate", understand the local characteristic culture of Yecheng during the tour, get cultural infiltration in knowledge, and produce cultural identity in joy.
From March 2021 to December 2021, during the completion of the project, the team of Shanghai Great World Guinness Headquarters Co., Ltd. went to Kashgar City and Yecheng County of Xinjiang Uygur Autonomous Region for several times to investigate and study, and the tenth batch of Cadres aiding Xinjiang in Shanghai took the initiative to participate in communication and coordination, and held several symposiums on the planning and approval of the Great World Guinness Cultural Runjiang Project around the implementation of the spirit of the Third Central Xinjiang Work Forum, and guided the work and effectively promoted the implementation of the project.
This exhibition is invested in the construction by the Yecheng County Committee of the Communist Party of China and the Yecheng County People's Government using the funds of the Shanghai Aid xinjiang project, the Shanghai Aid xinjiang Yecheng branch presides over the review and approval of the design plan, the Publicity Department of the Yecheng County Party Committee, the County Rong Media Center, the County Bureau of Culture and Tourism jointly participates, and the Shanghai Great World Guinness Headquarters Co., Ltd. designs and constructs. By showing the world a China without "strangeness", a China after an unprecedented "absolute", a China with "new" changes, and a "most" beautiful and boundless China, we will effectively improve the "infiltration" and "nourishment" of China's excellent traditional culture, enhance the influence and appeal of Chinese culture, and cast a solid sense of the Chinese national community.