Image source @ Visual China
Text | Zinc Finance, author | Lu Shiming, editor | gale
The metacosm battle between Facebook and Apple continues. Apple not only does not mention the concept of "meta-universe", but also recruits public relations executives who are specifically responsible for the field of Meta AR. If Zuckerberg is the "first person in the metaverse", then Cook is the "first person in the anti-metacosm".
The more fiercely Zuckerberg and Cook "quarreled", the more they proved the fire of the metaverse, and also gave the various cattle ghosts and snake gods who hyped the concept of the metacosmum the opportunity to cut leeks. The most common is the so-called big V selling "meta-universe" courses. The big factories that take the scientific and technological route still have no hope of making profits from the meta-universe, but these gods have begun to earn millions a month.
A mouth of copper teeth and two mouths is also a "wind chaser" in the meta-universe era.
Selling courses and books everywhere
Fresh concepts can always bring good traffic, if this concept makes the public can not understand, can not touch, and can produce can not distinguish between true and false stories of sudden wealth, then for the "big V selling classes" can not be too perfect.
After the blockchain and virtual currency, the metacosm has undoubtedly become such a new concept. Up to now, how to play and how to do the metaverse, it is estimated that even Zach Burke has not fully understood, these people have taken the lead in "understanding the whole thing".
An extremely hot metaversic course is the "Frontier Course • Metaverse 12 Lectures" on the App by the knowledge payment platform.
According to the latest survey of Zinc Finance, as of the afternoon of January 12, the cumulative number of paid users of the "Frontier Course • Meta Universe 12 Lectures" training course has reached 73,267 people, the original price of the course is 49 yuan, and the price after the coupon is 41.65 yuan, according to the post-coupon price, the income of this course has exceeded 3 million yuan.
In addition to platforms such as Xiao Goose Tong and Get, the "meta-universe" related books sold on the e-commerce platform are also as many as cattle feathers, and from the perspective of head e-commerce platforms such as Pinduoduo, Taobao, and Jingdong, the sales volume of related books is also considerable. Among them, the "Meta-Universe" and "Meta-Universe Token" set (all 2 volumes) received more than 20,000 comments on JD.com.
Earlier, a screenshot of the backstage of an online course called "Metaverse First Lesson" circulated on social platforms. Screenshot information shows that the course has accumulated nearly 1.6 million yuan through the Xiao'etong platform, and the course was only about 10 days online at that time.
According to the product information, the original price of "The First Lesson of the Meta-Universe" was 1888 yuan, the preferential price was 688 yuan, "688 at a time, chasing the wave of the meta-universe for ten years". If the book is not included, it will cost 600 yuan. It is mentioned in the course introduction that those who win in the meta-universe era will enjoy tens or even thousands of times of wealth growth, with whom? How do I place a bet? The answer lies in The Metaverse Lesson One.
In addition, on the currency circle related content websites, meta-universe courses are even more flooded.
However, up to now, there is no authoritative definition of the metacosm, and at the moment when the concepts are not clear, these courses and books are undoubtedly "cutting leeks".
A million-dollar god sticks a month
Interestingly, whether it is a book on an e-commerce platform or an online course on another platform, its authors often have a "tall" identity label.
For example, the main person named Chen Xu of the "Metaverse 12 Lectures" on the App shows that he is the founder of meTaZ, a zero-carbon universe think tank, an NFT consultant of FT Chinese network, and a former chief consultant of the Chinese edition of MIT Science and Technology Review".
According to his LinkedIn account, Chen Xu began to study the combination of blockchain technology and content production applications in 2016, and created the content blockchain lab BCInside Lab. Through Baidu search, Zinc Finance found that Chen Xugang had also made a lot of remarks about blockchain.
Secondly, the title of Chen Xu, the "founder of the zero-carbon universe think tank MetaZ", Zinc Finance searched through major search engines and did not find any information about the institution.
A person from the currency circle and the chain circle has become a meta-universe expert as soon as he transforms, which is simply very human.
The main speaker of "The First Lesson of the Metaverse" is Named Yi Huanhuan, who is "the author of the world's first set of Meta-Universe" series, a top chinese science and technology analyst, and is known as 'China's Mary Mick' (that is, the well-known Internet queen)". The team lineup that wrote the "First Book of the Meta-Universe" with Yi Huanhuan is also very strong, including Zhao Guodong, Secretary General of Zhongguancun Big Data Industry Alliance, Xu Yuanzhong, Chairman of Dasansheng Group, and Yu Chen, co-founder of Ebao Payment...
In some previous media reports, Yi Huanhuan's identity is the former director of Shenwan Hongyuan Research Institute and the founder of Yi Stock World Financial Intelligent Securities Company. He has spoken at some financial summits, made ten predictions for blockchain, and said that "blockchain + finance" will blossom in 2020, and the themes shared in recent years are mostly related to blockchain.
On November 15, 2021, "The First Lesson of the Meta-Universe" was questioned about "cutting leeks", and the keynote speaker Yi Huanhuan responded to the question in an interview with the media: He did not pay attention to how much money this course sold, and the future participation in the meta-universe should be tens of millions of people, if this matter is compared with the money sold, it is meaningless.
In fact, there are far more than these two "big guys".
On the e-commerce platform, the authors and recommenders of books related to the meta-universe, like Chen Xu, are mostly coin circles and chain circles, such as recommenders V Shen and Xiao Feng, book authors Zhao Guodong, Yi Huanhuan, Xu Yuanzhong, etc., these people have basically been active in the blockchain industry and the coin circle.
In addition, on the major content platforms to metaverse courses as keyword search, there will also be a large number of metaverse course advertorials, course content catalogs are mostly very similar, the identity of the speaker is also fancy, and most of them are also from the blockchain field.
Objectively speaking, as a new field, the meta-universe market does have a great demand for training. Whether a set of metaverse courses is iq tax or not, the content is the best basis for judgment. However, it is understood that the content of such courses and books is much the same, basically a large number of content searched by the network, and some courses or books even make it unclear whether they are talking about blockchain or metaversics.
The course review area and the e-commerce platform evaluation area also confirm this, full of "patchwork, little harvest", "this kind of book is empty and tasteless, with some familiar concepts "word count", not worth reading. "The content is empty, if you want to know, you can search for it yourself, there is no need to buy it." "Wait for the sound.
In fact, these so-called masters are all marketing packages, perhaps yesterday they were the chief experts of the blockchain, but today they have become the founders of the meta-universe, and then tomorrow they will wake up and become the guides of a certain field.
The reason for this is that the various titles full of honors always allow some leeks to psychologically identify with their social status, as well as their abilities, relationships, wealth...
The development of the Internet has given charlatans a legitimate identity as a fraudster. But the more titles, the more it feels like a trick of "three hundred and two silver here".
Leeks can also turn into sickles
What makes people curious is that who is paying for this naked leek cutting course?
Zinc Finance found that people who purchased metaversy courses can be roughly divided into three categories by consulting various materials and the self-reported materials of many course students.
The first type of people who buy courses and books have to try to learn because of the needs of work.
After the news of Facebook's renaming of the metacosm was exposed, all walks of life, no matter how big or small, wanted to rub a little bit of the concept of "metacosm", some to increase stock prices, some to make the business appear higher, and some companies that blindly followed the trend.
Under such an atmosphere, enterprise employees sometimes have to learn meta-universe related knowledge by "buying lessons" to do marketing and publicity for their own enterprises or cooperative enterprises.
The second category is ordinary people. Nowadays, the metacosm is considered to be the next outlet that surpasses the Internet, and many ordinary people have the dream of getting rich, and are very willing to spend a little money to engage in related work through the courses of the gods, or to buy related financial products and invest in stocks.
However, as of now, the market has not given an accurate definition of the metacosm, and its employment and investment prospects are not clear.
Under such circumstances, taking a few lessons written by the god stick and reading a few books written by the currency circle bastards can become rich, so why do the god sticks still write lessons and write books? Investing directly according to your own theory, is it not already on the list of China's richest people?
In addition to the above two types of people, there is also a type of speculator, these people seem to be leeks, but in fact, a god stick was born, turned into a sickle and swung at the new leek.
Like the god sticks, this kind of person also grasps the psychology that the public does not understand the concept of the meta-universe, but according to the curiosity of not being able to get rich overnight, and wants to sell classes with the god sticks to make money. But there must always be a lesson to sell, where does the class come from? The solution to this problem should not be too simple.
According to a netizen, the offline traffic training course he opened was originally mainly based on teaching students how to make short video accounts and how to get more traffic through content. However, due to the fact that the metaverse is too hot, many students want to rub this wave of hot spots, so he bought all the more well-known metaverse training courses on the market.
After getting the course content of many god sticks, the netizen copied, pieced together, changed, repackaged, and finally made more than a dozen of his own meta-universe courses, and then invented some identities such as "founders" for himself, which he sold to his own students and could also sell to new leeks on major content platforms.
The leeks turned into scythes, and more leeks were harvested...
Nowadays, the metaverse is hotly hyped, but the technology currently mastered by human beings is far from supporting the technical needs of the metaverse, and the metacosm is still only at the conceptual level. But it is precisely because there is still no conclusion that some god sticks have been given the opportunity to cut leeks, and if the concept of the metacosm is really landed a few years later, these god sticks will have nowhere to hide.