The First Affiliated Hospital of Henan University of Traditional Chinese Medicine has specially opened up an office area of nearly 400 square meters, cameras, microphones, lights and light filling equipment, TV screens... It's like a live broadcast room for Influencers to use at the moment. Just as the online celebrity live broadcast challenge has changed the traditional offline shopping promotion model, what happened in this area has also quietly brought a "new wind" to the development of traditional Chinese medicine hospitals.
"With the rapid advancement of 'Internet +' medical services, to achieve high-quality development of public hospitals, Internet hospitals are an important supplement and boost." Zhu Mingjun, president of the First Affiliated Hospital of Henan University of Traditional Chinese Medicine, said.
Traditional Chinese medicine hospitals have accelerated the layout of the Internet
A new crown pneumonia epidemic that has swept the world has allowed Internet hospitals to enter the mainstream of society in 2020.
The National Health Commission's "Notice on Doing a Good Job in Informatization Supporting Normalized Epidemic Prevention and Control" requires that online service experience during the epidemic be promoted and "Internet + medical health" vigorously developed.
Under the impetus of the regulatory authorities, public hospitals have concentrated on admission and intensively laid out Internet hospitals, and as of June 2021, there are more than 1,600 Internet hospitals nationwide. According to the data of the "2021 China Internet Hospital Development Report" of the Health Research Institute, general hospitals have become the main body of Internet hospital construction, and Chinese medicine hospitals are also accelerating the layout of Internet hospitals.
At present, there are three main models for physical hospitals to cut into Internet medical treatment, one is independent setting, which is a relatively high threshold for medical institutions, not only large initial investment, but also higher requirements for the team; second, directly settled in the province and city to build a good platform, the cost is very small, but the function is relatively simple; the third is to build with the third-party platform, which can not only play the advantages of hospital resources, but also with the help of third-party technology and operation experience.
The First Affiliated Hospital of Henan University of Traditional Chinese Medicine chose the third model - to cooperate with Jingdong Health to build the first Chinese medicine Internet hospital in Henan Province. "Building an Internet hospital is like building a new hospital, and usually it requires full-time staff to manage and operate." Vice President Ren Xianqing once said in an interview with the media that cooperation with a third party can save hospital manpower.
In terms of management framework, the hospital set up an Internet hospital construction leading group, set up a vice president in charge of Internet hospital work, and the offline hospital leadership team and department director served as the Internet hospital management team to achieve online and offline deployment and management.
However, how should the two be combined with traditional medicine on the one hand and modern technology on the other?
You can't "take the pulse" and you can see a doctor online
How can Chinese medicine practitioners who pay attention to "looking, hearing and asking" achieve online medical treatment?
With the all-round support of Jingdong Health, the First Affiliated Hospital of Henan University of Traditional Chinese Medicine, Jingdong Internet Hospital, created a consultation list featuring "Ten Questions Song" by setting up patient video photos and tongue portrait uploads. According to Zhu Mingjun, based on the "Ten Questions Song" of traditional Chinese medicine, operations such as filling in the scale are set to facilitate doctors to fully grasp the basic condition of patients; tailor-made prescribing functions that are closer to the working habits of doctors in traditional Chinese medicine hospitals, reducing the threshold for doctors to learn from the system and simplifying the entry process.
In order to design a diagnosis and treatment platform with TCM characteristics, Jingdong Health also embedded experience parties such as "TCM Prescription" and "Typhoid Fever and Miscellaneous Diseases" into the online diagnosis and treatment App system in the background, and added compatibility contraindications to the prescribing rules, such as toxicity, overdosing, repeated drug system reminders, etc., using AI technology as an aid to help doctors avoid medication risks. Relying on physical hospitals, Internet hospitals integrate online and offline information, connect with the hospital's offline HIS system, and update information in real time, so that doctors can more fully understand the patient's condition, save time, and improve patient satisfaction.
Through the mini program and App "YuZhongyi" of Jingdong Internet Hospital, the First Affiliated Hospital of Henan University of Traditional Chinese Medicine, it can provide online consultation, prescription prescription, free delivery and other services for common diseases and chronic diseases of repeat patients, so as to achieve the homogenization and optimization of online and offline services and improve the overall efficiency of the medical service system.
Process change and innovation
Zhu Mingjun used the term "subversive" to summarize the innovative effects brought by Internet hospitals.
The middle of 2021 will be difficult for Henan. Zhengzhou's "7.20" exceptionally heavy rainstorm, the epidemic counterattack in August... It affects daily life and travel, and also brings many inconveniences to people's medical treatment.
In multiple shocks, Internet hospitals have borne the pressure of medical treatment, and in August alone, more than 10,000 online treatments were received. According to Zhu Mingjun, the "YuzhongYi" App has effectively reduced the outpatient pressure and the risk of cross-infection in physical hospitals by launching convenient measures such as "0 yuan free clinic", "epidemic prevention prescription", "convenient outpatient clinic" and "health voucher issuance".
"Internet hospitals have alleviated the decline in offline medical treatment in traditional public hospitals to a certain extent when the epidemic occurred, and offset the impact of some of the epidemic on public hospitals." Zhu Mingjun mentioned that since the launch of the "YuZhongyi" App, the doctors in the hospital have been 100% online, and the platform has registered nearly 130,000 users, and has served patients from nearly 30 provinces across the country.
These figures represent great innovative value.
The medical data precipitated by the Internet hospital expands the single mode of previous medical data collection and can provide technical support for doctors' diagnosis and treatment. "A large amount of clinical information, after desensitization, can not only serve hospital patients, but also for future scientific research services, integrate the precipitated data, help patients solve problems from treatment to prevention, and thus enhance the soft power of hospitals." Zhu Mingjun values not only the change of the traditional medical treatment model, but also the innovative way of Traditional Chinese medicine in the inheritance.
Interconnected, graded medical care
Jingdong Internet Hospital, the First Affiliated Hospital of Henan University of Traditional Chinese Medicine, has undertaken the heavy responsibility of "sending high-quality medical resources to the countryside" since birth.
"We want to create interconnected hierarchical medical care and establish a sound Internet + medical consortium construction system." The "hierarchical medical treatment" mentioned by Zhu Mingjun is to create a platform + appointment referral, remote consultation, remote outpatient, remote teaching, patient management, and operation management through the support of technical means, so as to promote the sinking of medical resources, enhance grass-roots service capabilities, and meet the medical needs of the masses.
At present, the Internet hospital is in the docking stage with the grass-roots referral empowerment platform, through the three dimensions of medicine, medicine and patients, to achieve the connection of regional medical institutions and the integration of medical resources - this is the "Internet + medical association" model that the hospital wants to build. It is expected that in the first half of 2022, joint outpatient clinics, remote consultations, appointment referrals, distance education and other related medical services with primary medical institutions will be completed. Zhu Mingjun told the health community that the hospital is cooperating with 6 communities and 3 community health service stations in Zhengzhou to jointly build and has signed a cooperation agreement.
In Zhu Mingjun's view, Internet hospitals are an extension and supplement to the medical services of physical hospitals. "The Internet hospital itself is established for the resources and capabilities of high-quality medical services to radiate to a wider area, optimize the allocation of medical resources, and improve the efficiency and accessibility of the medical service system." Therefore, the two must realize information exchange and business exchanges in order to better optimize resources, provide better services, and make patients more convenient and faster.
The construction road of Jingdong Internet Hospital, the first affiliated hospital of Henan University of Traditional Chinese Medicine, is the collision of traditional medicine and modern technology. Chinese medicine is traditional and modern, and it is inseparable from the innovation of the new era.
In the future, what kind of spark will the Internet collide with Chinese medicine? Worth looking forward to.
Source: Health Community
Author: Yang Ruijing