In order to reassure users about the New Year, the issuance of Spring Festival benefits has become a reserved program for Auchan Auto care users.
In 2021, under the background of the repeated superposition of the epidemic and the shortage of chips, "delivery difficulty" has become a common problem for major brands. Auchan Automobile's entire range of models is also in short supply, and there is a possibility that "orders cannot be delivered years ago".
According to Ma Shunbing, deputy general manager of Changan Auchan Automobile Sales Company, "In the face of the challenge of lack of cores, Auchan still has some orders that have not been delivered. Among them, Auchan X7 PLUS has not delivered nearly 20,000 units, and Auchan X5 has nearly 14,000 units that have not yet been delivered. It is based on this background that Auchan Automobile has once again launched the New Year policy.
On January 13, Auchan Auto announced the launch of the first New Year "Waiting for Car Red Packet" in 2022: before 24:00 on January 30, 2022, users who order Auchan X5 (excluding manual gear) and Auchan X7 PLUS (excluding manual comfort type) and have not picked up the car will enjoy 2888 yuan cash red envelope.
The red envelope of 2888 yuan for waiting for the car can basically cover the taxi fare during the Spring Festival, which can be considered very thoughtful. This policy allows users who are waiting to pick up the car to gain the most basic respect, and at the same time, it further soothes their sense of urgency when waiting for the car.
A business that is responsible for its customers is a good business. Compared with the price increase of some models at the end of the year, the Auchan brand not only does not increase the price but also sends users Spring Festival red envelopes, showing the concept of "customer-centric" and the attitude of insisting on maximizing the interests of customers. At present, the entire industry has delivery difficulties, and Auchan Automobile in the supply, grasp the production at the same time, will be the customer's careful consideration directly extended to the customer car level, so that 100% for the sake of customers of Auchan Automobile is trustworthy, but also worth choosing.
In fact, it is not the first time that spring festival benefits have been released for users. Let customers feel the best service experience all the time, in 2019, Changan Auchan launched a waiting car red envelope activity, which not only curbed the phenomenon of price increases, but also sent users intimate and preferential benefits, which is one of the performances of Changan Auchan caring for users.
Winning the trust of customers can be recognized by the market, which is also the core code for the rapid rise in sales of Auchan Automobile. According to the data, auchan automobile's cumulative sales in 2021 228299 vehicles, an increase of 49% year-on-year, far exceeding the year-on-year growth rate of 4.4% of the entire automobile market, ranking among the top 10 sales of Chinese automobile brands. Among them, the cumulative sales of the Auchan X5 128526 vehicles, and the average monthly sales of the 13 months in the 13 months of listing exceeded 10,000.
There is no doubt that to take the customer as the center and adhere to the supremacy of customer interests, it is necessary to continuously create high-quality models to meet the needs of consumers. As the first PLUS flagship of Auchan Automobile, the new natural aesthetic design creates a popular charm appearance, with an 8-core full-scene OnStyle3.0 + intelligent control car machine system to create a new experience of all-scene intelligent control, equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission gold power combination, Auchan X7 PLUS has achieved advancement in five aspects: power, intelligence, appearance, space and quality.
From the debut of auchan X7 PLUS new cars to the car test drive, users are widely invited to test drive, to achieve user satisfaction, in order to deliver the product to the market, users feel that good is really good. Auchan X7PLUS has accumulated orders of 42,948 units in the 76 days of listing, and the cumulative sales of Auchan X7 series products have now exceeded 210,000 units.
As an SUV that comprehensively links young people, Auchan X5 is not only designed to grow on the aesthetic points of young people, its configuration level comprehensively exceeds the market and consumer expectations, face recognition, track mode, wheat-free car KTV, the new Blue Whale NE1.5T engine, etc. to achieve the same level of leadership, setting up a "100,000 mainstream SUV value new benchmark".
At the same time, from the magic reform series to the youth version, the sports version, and then to the newly listed Tiger Howling limited edition, Auchan X5 has always insisted on launching customized products through product differentiation innovation, intelligent differentiation innovation, and personalized experience innovation, and fully meets the personalized needs of young people.
Always practicing the concept of "user-oriented", Auchan Auto insists on starting from the user's point of view, whether it is products or services. Auchan X5 and Auchan X7 PLUS have grown into hot models in the market, and the red envelope of 2888 yuan and other cars will not only fulfill the "user-centric" commitment, but also add another fire to the hot selling situation.