In the second half of 2020, one word that suddenly exploded on the Internet was "inner volume". It seems that the term applied in any field is a very apt description of the dilemma faced by this field. Overnight, people are amazed to find that their work, life and entertainment are all rolled in. And just in the past 2021, there is another Internet hot word that resonates with the whole people like "inner volume" - "lying flat". "Since life is everywhere, then I choose to lie flat!" It is true that these two hot words are used by the majority of netizens to joke at the same time, but what they really show is a forced attitude of helplessness. If you are not bound by the pressure of reality, who wants to drown in the present and leave the distance behind?
The current automobile market is undoubtedly experiencing such an internal roll. Whether it is an independent brand or a joint venture brand, car companies hope to add the latest and highest-tech configuration to their products. Admittedly, this is a healthy competition, but the car is still a tool after all, and the essence of the tool is to serve the user. Therefore, after a car meets the high-tech and intelligent, what may be lacking is a journey that can be walked away.
On January 10, 2022, at the first Travel + Conference and Jietu Automobile Brand Night in China, Jietu showed a new travel ecosystem full of science and technology around the theme of "Our New Travel", which also heralded that Jietu officially entered a new stage of development direction to improve the travel industry chain.
More than 460,000+ users in three years to consolidate the foundation of travel + consolidation
In this post-pandemic era, more and more people are choosing to travel by car, and people's enthusiasm for the concept of "micro-travel" is also growing. Therefore, if you want to lay out a travel-themed all-scenario travel ecological chain, a prerequisite that must be possessed is that the product attributes must have enough user verticality, and there must also be a good market performance. Admittedly, Jetway's ability in this regard is there for all to see.
Since its listing, Jietu has locked in the differentiated product positioning of the travel + strategy and the travel + market, and through the ecological layout of the whole travel industry chain combining people, vehicles and scenes, it has gained 460,000+ users in three years, laying a solid user foundation for the new stage of attacking the travel ecological chain today. At the product level, the conference Jietu officially released the four series of model layouts of X, T, P and V, which correspond to four types of models such as SUVs, hardcore off-road, hardcore pickups, and MPVs that are compatible with the travel market segment.
Smart and performance leading travel + driving fun
An automobile brand can achieve such a good market performance in just three years, and naturally it must also have a good product strength. At China's first Travel+ Conference, Jetway Also showcased a range of industry-leading technologies and products. Among them, many of them have been built under the support of Chery's car-making technology for more than 20 years, combined with the platform architecture of Chery Group and the positioning of "travel +".
Kunlun architecture can be called a super brain wisdom cockpit, which has the iterative capability of 5G intelligent driving to meet the needs of high computing, high bandwidth and high security, and also provides an expansion port for the "travel +" intelligent ecosystem. From a technical point of view, this undoubtedly proves that Jietu has gained a firm foothold in the domestic market.
Multi-channel resource integration expands travel + experience
We all have to admit that a private car does have an impact on a person's lifestyle. The concept of "travel +" in Jietu is popularly speaking, to transform the tool of private car into a life. Therefore, it is not difficult to see that with the comprehensive entry of Jietu into the "travel +" market segment, the future of Jietu may not only be a car brand, but a way of travel, and the car itself is only a carrier of this way of travel.
Now that Jetway already has a vertical user base, it is necessary to optimize the user experience. To achieve this goal, a series of resource integrations are required, which is also a key part of this conference. Jietu Automobile integrates a series of well-known domestic tourism industry derivative resources, and through in-depth cooperation with multi-party enterprises and scenic spots, covering three major ecological fields such as travel, consumption and leisure, jietu auto optimizes the travel experience for jietu users, thereby further expanding the "travel +" ecosystem.
Unleash the wildness of driving, broaden your travel + unlimited potential
Different people will have different understandings of travel; travel can be by the quiet of the lake, the gentle breeze of the car window. It can also be bitter yellow sand rolled up by the wheels under the warm desert. The climax of the whole conference is undoubtedly the official debut of the T-X concept car codenamed Jietu. The sequence is designed to provide users with an off-road "solution" that unleashes the joy of driving. In the future, the product sequence will also launch a series of hardcore off-road, intelligent off-road, luxury off-road and other models, the vehicle length ranges from 4.6-5.1 meters, covering the price of 150,000-300,000 yuan, which can indeed meet the needs of different users for off-road travel.
Dolijun language:
Looking at the entire automotive industry in recent years, all of them have suffered many disadvantages such as repeated epidemics, chip shortages, and rising raw materials. Especially in the field of fuel vehicles, in such a situation, it is only hoped that by creating a blockbuster model to withstand the test of the market is naturally not a long-term solution; and from the perspective of this conference, Jietu is taking solid product technology as the core, step by step consolidating the product-related matrix ecological chain, in order to further break through the inner volume and open up a newer and more stable market path.