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Before they took over the dumpling restaurant, the daily turnover of the dumpling restaurant was less than 5,000 yuan, but after they took over, they did more than 1 million yuan in the first month, which is equivalent to more than 30,000 yuan per day. So how did they achieve a plate of dumplings of about 20 yuan per day for more than 30,000 yuan?
After the couple retired, not only did not go to travel, but also invested their years of savings in a northern dumpling restaurant that was about to collapse, but what everyone did not expect at this time was that this northern dumpling restaurant that was about to close down brought them a net profit of 1.8 million yuan a year. So where did their 1.8 million come from?
I found that their drainage and lockers are very good, worthy of ginger or old spicy, so how do they drain it? When they renovated and opened, they did such an activity through local self-media and local propaganda vehicles.
As long as you come to their house to eat dumplings, if you eat red dates in the filling, then no matter how much money you spend at this table today, you can enjoy free orders. Let me first clarify here, although their signature is dumplings, they actually cook Northeast cuisine, which is similar to the Hunan cuisine and Sichuan cuisine we understand, and there are stir-fried vegetables and rice.
So what if you eat peanuts? In addition to drinks, you can enjoy a 15% discount. What if you eat almonds? In addition to enjoying a 30% discount, they will also deposit 100 bottles of drinks for 5 bucks a bottle in your membership account.
So how do you use these 100 bottles of drink? As long as you come to dinner next time, as many people as you want, you can extract as many bottles as you want.
So how are they doing with this campaign? On the first day of opening, many people went to consume with half-belief. But the consumption is the same as what they advertise, eating red dates gets free orders, peanuts get 8.5% off, and eat almonds get 30% off.
But at this time, their cashier has made such an action, as long as it is a person who has received a discount, is willing to forward the circle of friends to them, or send a vibrato to locate the same city, they will deposit 1,000 yuan in your membership account.
On this trick, although they only achieved more than 10,000 yuan on the first day, their turnover doubled the next day, and doubled on the fourth day, which is equivalent to the fourth day they achieved the operating limit of the entire store, reaching more than 40,000 yuan.
What do you think? Is such a clever trick worth learning from us, then they solve the problem of drainage in this way, with traffic, how do they lock customers? Actually; their lockers are also very simple.
When you're eating and drinking and paying, their cashier will ask you, is our dish still suitable for your taste? If you say it's not bad, their cashier will immediately tell you that in fact, there is another activity in our family, you only need 10 yuan to exchange for our family's 500 yuan consumption money, and at the same time you can become a member of our family.
At this time, you imagine that the original impression of their home is not bad, now only need 10 yuan, you can exchange their family 500 yuan of consumption money, if you are not stupid, are you spending 10 yuan in an instant to apply for this membership.
So how many people are applying for their family membership? In the first two months of operation, more than 10 people applied for membership in their home every day, and so far, their family's membership has reached more than 800.
So what are your rights to become a member? If you want to bring your friends over to dinner, you can enjoy 10% off. If you bring your family over to dinner, at this time, your discount is 20% off, of course; except for drinks.
So at this time you are looking, in this way, is it a long-term lock in your consumption in their home, you have no offers elsewhere, there are offers in their home, if you are not stupid, you will go there to eat?
In addition to discounts, will those who get 100 bottles of drinks come over often, those who forward the circle of friends or vibrato, and get 1,000 yuan of consumption money will come often, and whether those who spend 10 yuan for 500 yuan of consumption money will often come over? So these people come over often, and are their lockers successful?
So why doesn't your store have traffic, is there no good way to divert traffic, with traffic they are not looking back, what is the reason, is it because you do not lock customers.
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