On January 10, 2022, Amalfon Sports Group released the news on its official website that it would "trade its smart sports watch brand Suunto Songtuo to China's Dongguan Liesheng Electronic Technology Co., Ltd.", which is expected to be completed in the first half of 2022.
Suunto is a well-known outdoor sports watch brand in Northern Europe, with a long history dating back to 1936. Today, Suunto has been at the forefront of design and innovation in sports watches, dive computers and instruments, a staunch pillar behind explorers around the world, with the brand philosophy "Made for Adventure".
Founded in 2015, Liesheng Technology has grown into a global consumer electronics brand enterprise, with products sold to more than 100 countries around the world and serving tens of millions of users. At the same time, Liesheng Technology is also the first batch of ecological chain enterprises in Xiaomi, with wireless audio and smart wear as its main business, and completes the layout of consumer medical treatment, IOT and other fields. At present, it has developed into one of the manufacturers with the strongest development capabilities, the most complete supporting facilities and the largest product series in the field of wireless audio in China. It has its own brand Haylou, which is committed to the research and development, production and sales of Bluetooth headsets and smart wearable devices based on a variety of personalized application scenarios.
Liesheng has successfully built the consumer electronics brand Haylou, its smart watch is widely popular among young users, and continues to innovate and practice in the fields of consumer medical treatment, IOT, and big data to build a new smart and healthy life for people.
The haylou brand smart watch under Liesheng Technology is based on the needs of young users, and the official publicity supports "blood oxygen monitoring, real-time heart rate monitoring, custom dial, 12 sports functions, IP68 waterproof, 20 days of long-lasting battery life" and other functions. Through the functional definition, design and pricing of the product, it is not difficult for us to see that the Haylou smart watch takes the route of technology and fashion.
In the official news of Thermo Amalfon Group, the parent company of Suunto Sonder, we can see Michael Hauge S rensen, COO of Amer Sports, saying: "We see great potential for Suunto Sompto. Suunto, the world-renowned manufacturer of sports watches, dive computers and precision instruments, is not a core concern of Amer Sports. After careful review, we have concluded that owners with a foundation in technology and R&D like Hunter Sound Electronics Technology Co., Ltd. are more able to unleash the full potential of Songtuo, and we believe that this transaction is suitable for all parties. ”
From the above content, it is not difficult to see that in this transaction, the appeal of both parties, Amalfon regrets that Suunto Songtuo can not play its full potential; Hunter Electronics, as a fast-growing, highly creative global enterprise, is committed to using technology to drive the business to "redefine smart life" as the vision of the company, is to find a brand that can burst out the technology it has accumulated over the years to endorse its own further internationalization. When the needs of the two happen to complement each other, the deal naturally succeeds.
Overall, although the brand is relatively niche but enjoys a high reputation in the field of outdoor adventure, in the context of the major domestic mobile phone manufacturers have launched smart watches, Hunter Sound Electronics has quickly created its own characteristics of smart wearable products under the Heylou brand, in order to seek diversified and multi-faceted development, If You can integrate Suunto Songtuo's achievements in the outdoor field combined with its own brand characteristics to show the vigorous creativity of Hunter Sound Electronics to the public, Then in this smart watch rally is undoubtedly an added boost, as for what surprises the brand can bring us after the combination, it is very exciting.
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