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Xue Lei, intern reporter of Financial Investment News
Recently, a number of consumers said on social platforms that the shuke enzyme whitening toothpaste tube they purchased had a phenomenon of powder loss. The financial investment newspaper reporter asked the customer service of the official flagship store of Shuke Tmall as a consumer, and the other party said, "It is just an accidental phenomenon, only one batch of goods has a problem, and now you can buy with confidence." ”
When the reporter asked whether there was a problem with the goods in Li Jiaqi's live broadcast room, the other party expressed a negative. According to the financial self-media "TOPHER" report, consumer LEE (pseudonym) is the product purchased during the "Double 11" period last year, in Li Jiaqi's live broadcast room. In fact, as early as October 2021, some consumers complained on social platforms that the toothpaste tube body fell powder. In this regard, Shuke's official customer service said that it has not received relevant complaints.
Many supermarkets see the delicious food
The financial investment newspaper reporter found that the toothpaste that had an accident sold well on Tmall, with a monthly sales of 80,000+, and it was the second hot seller list of the Tmall toothpaste New Year Festival. The data on Pinduoduo is also competitive, and many toothpastes under Shuke have exceeded 10W in Pinduoduo.
In the Jingdong search for "toothpaste" comprehensive recommendation, in the top ten toothpastes on the list, there are 8 shuke toothpaste, two of which are Crest lock white toothpaste Gangshan Dream White Peach, and the other is Yunnan Baiyao Guozhi custom toothpaste. Among them, Shuke Enzyme Whitening Toothpaste ranked second, with a total of 3 million + reviews, and the collection volume reached 284,000.
Offline channels, Shuke toothpaste is also a delicious food in the eyes of many supermarkets.
Shuke toothpaste sold in offline supermarkets Photo / Xue Lei
In order to verify the specific sales of Shuke toothpaste through offline channels, the reporter of the Financial Investment News visited Many supermarkets in Chengdu, such as Hongqi Supermarket, Wowo Convenience Store, Daily Tim Convenience Store, Wangfujing Supermarket, carrefour and so on. After the visit, it was found that small convenience stores and imported supermarkets such as wowo convenience stores, Lawson supermarkets, Isetan department stores, etc. did not sell Shuke toothpaste; on the contrary, black toothpaste and Yunnan Baiyao were more popular. In the large supermarket Carrefour, Shuke toothpaste has a higher status.
In the toothpaste area of Chengdu Carrefour Shuangqiaozi store, a teller recommended a new product set to reporters. According to the teller, Shuke toothpaste sales have been far ahead of the supermarket, especially among young people. The black toothpaste on the shelf next door sells only 20,000 or 30,000 a month, and Shuke toothpaste can sell about 70,000 or 80,000 a month.
From the placement of toothpaste in the supermarket, we can also see the status of Shuke. In addition to a separate entire shelf, a special counter for Scooter toothpaste is also set up, which includes almost all products of Scooter toothpaste.
When the reporter asked about the enzyme whitening toothpaste tube powder loss incident, the above teller said that he did not know, and told the reporter that their family's Shuke sold very well, are recently imported new goods, the date is fresh, there will be no powder phenomenon.
However, the reporter checked the production date and found that the production date of this batch of new toothpaste has exceeded one year.
There are quality problems online and offline
At present, there are the most complaints about Shuke Enzyme Whitening Toothpaste powder, which is a bad review in the Tmall comment area.
Many consumers said that after purchasing the toothpaste, there was a phenomenon of tube discoloration. Some consumers said that the cream was slightly spicy and uncomfortable after use. However, from the comments, there are fewer voices complaining about the quality of the paste, and the more problems that have been complained about recently are the phenomenon of pipe paint falling off.
According to Taobao
The reporter of the Financial Investment News found several parties to the paint loss incident of shuke enzyme whitening toothpaste tube on the social networking site.
Consumer Xiaohe said that he was the toothpaste purchased in the Shuke Tmall flagship store in 2021, holding the mentality of trying it out, only bought one, but it did not take a few days to buy it back, and the epidermis of the toothpaste tube began to fall off.
When the reporter browsed the bad reviews of Shuke Enzyme Whitening Toothpaste on social networks, he found that the release date of related posts was extended from September 2021 to December 2021, as early as "Double 11", some netizens bought Shuke toothpaste with the tube paint off. And in addition to online channels, consumers who buy the toothpaste offline have the same experience.
Netizen TATA told the Financial Investment News that it purchased Shuke Enzyme Whitening Toothpaste in Zhuhai's offline Wal-Mart supermarket in September 2021.
At that time, I bought two models of fresh coconut and fresh lime, and after about a week of use, the pipe paint began to fall off, "The family pool is everywhere, and it is difficult to wash it off." ”
As can be seen from the price of each platform, the price of this toothpaste fluctuates greatly and is not cheap.
A 120g whitening enzyme toothpaste in the official flagship store of Shuke Tmall costs 29.9 yuan. Consumers who previously purchased Shuke Enzyme Whitening Toothpaste in Li Jiaqi's live broadcast room bought 6 bottles of Shuke toothpaste of 120g at a price of 114. Pinduoduo official subsidy of 3.1 yuan, 120g toothpaste priced at 26.8 yuan, a 20g sample.
After sampling offline, the reporter found that in different supermarkets, the price of the toothpaste is also different. Hongqi supermarket 120g Shuke enzyme whitening toothpaste priced at 31.9 yuan, Carrefour the same toothpaste priced at 29.8 yuan. The price difference between different sales channels reaches about 10 yuan. Although Li Jiaqi's live broadcast room is sold wholesale, the price of a single stick is also 19 yuan.
The price is not cheap, but there are often low-level problems of pipe paint loss, which is not fair to consumers.
Xiaohe and TATA told reporters that because they bought less, they felt that the rights protection process was too troublesome, and there was not much money anyway, and they could only throw it away in the end. TATA has been waiting for the official Weibo to speak, but until the reporter's release, Shuke official did not issue any statement.
On January 4, Shuke officially released the annual product inventory, saying that enzyme toothpaste was the most popular king in the past 2021, selling 6.61 million+ units in the whole year.
Shuke after-sales: never received a complaint
According to the financial self-media "TOPHER" report, LEE, who previously purchased enzyme whitening toothpaste in "Double 11", contacted the official flagship store of Shuke after finding that the toothpaste tube body was painted. At that time, the reply given by the store was that the discoloration of the toothpaste tube was due to the abnormality of UV curing during the printing process, resulting in the discoloration of individual paste tubes, but the paste itself was no problem.
Some experts said that UV paint contains benzene and other substances, the paint falls off and eats into the stomach, if the amount is large, it will cause harm to the human body and have a risk of carcinogenesis. But Wei Meizi told LEE that there is no risk of UV paint eating into the stomach.
Xiaohe and TATA told the Financial Investment News reporter that the paint is extremely difficult to clean after falling, and the entire washstand has dropped UV paint.
After consultation with LEE, Wei Meizi gave LEE three solutions: one is a full refund for the problematic product; the other is that Wei Meizi publicly apologizes for the product quality problem and provides a test report on whether the toothpaste body paint is harmful to the human body; and the third is to give part of the product as compensation. However, as of now, in addition to the refund of the returned money, plan two and three have not been realized.
To this end, the financial investment report called Shuke's parent company Guangzhou Weimeizi Industrial Co., Ltd. to inquire about the follow-up treatment plan. The other side said that the matter was not yet clear. When asked whether he had recently received complaints about the paint loss of toothpaste tubes, he said that he had recently received one or two complaint calls, but the number was not large.