Another year of "Light" ECOTIME Sports Annual Meeting came to a successful conclusion. In the summary section, we will quickly review the wonderful moments of each content sharing of this annual meeting in the form of speech overview + golden sentence poster.
If you miss the live broadcast, it doesn't matter, in the follow-up ecosystem push, we will launch the video recordings of the speeches and roundtables one by one, and carry out more detailed content collation, so stay tuned.
Thank you all for your support of ECOTIME. Every time you watch in front of the screen, you are the force that supports the movement of sports.
ECOTIME
Key live streaming data
"Light" ECOTIME Sports Annual Meeting
January 11, 2022
The cumulative number of viewers of WeChat video accounts exceeded 60,000
The peak number of people online at the same time is 3000+
The number of views on the whole network exceeded 1.25 million, and the number of comments and likes exceeded 220,000
"The Story of the New Year"
Luo Da, the founder of ECO Krypton, took the lead in opening the annual meeting. He briefly described the excellent business situation of ECO Krypton in 2021 and the motivation and concept of holding this annual meeting, and highlighted the work achievements of matrix media, including the sports industry ecosystem, in the "Sports Year", as well as the business achievements achieved by ECO Interactive Entertainment since its inception. Finally, Luo Da took the occasion of the annual meeting to review the development process of the "fifth anniversary" of Krypton, and at the same time stated the business direction of the future focus.
Immediately after, the well-known host Liu Yuxi appeared on the scene, combined with her personal experience on the front line of the Tokyo Olympic Games, telling her "Big Year Story": "My Diary of Dong'ao". From hesitation before departure to reluctance before the end of the race. Liu Yuxi shared his interview experience and mental journey during the interview process of Dong'ao. From the perspective of a media person, I look back at this extraordinary Olympic Games.
A new scene in sports
After the end of the "Big Year Story" section, the annual meeting will closely focus on the keyword of "new scene of sports".
Nowadays, whether it is venues or sports consumption, the public's demand for participating in sports has been constantly upgrading and changing, and more new sports scenes have appeared around us this year. How do stadiums operate? How to operate to provide better service? How to do a good job in operating sports venues in different regions? These long-term propositions belonging to sports venues, Mr. Huang Chunxiang, Vice President of Ali Sports, combined with the specific cases of Ali Sports, brought a keynote speech "Venue Digitalization: Exploration of Innovative Sports Service Paths" at ECOTIME, which provided unified answers to these questions.
Sports venues are not only an important carrier for the continuation of a city's sports bloodline, but also have a great impetus to urban development and the popularization of mass sports. The first dialogue of the annual meeting was conducted by Jin Fei (photo) general manager of the cultural and sports business department of Sinobo Group and Chen Diandian, founding partner of ECO Krypton, entitled "How Modern Sports Venues Integrate into Life". In the dialogue, Jin Fei combined the case of the "new worker's body" to summarize and share in detail several major pain points and new directions for future development of traditional venue operations.
With the increase of China's sports population and the deepening of sports participation, consumers' diversified demand for sports services has increased significantly. Yuan Ying, Chief Marketing Officer of Decathlon China, brought the theme sharing of "2021 New Trends of China's Sports Consumption", which more systematically and comprehensively summarized the development and needs of China's sports population. In her speech, she also analyzed and predicted seven new trends in China's sports consumption in the future: kang, fun, society, yan, education, wisdom, and regeneration.
The theme of the second dialogue of the annual meeting is "Where is Universal Studios in Sports". Geng Nan (center), co-founder of Sinovel Entertainment, and Zheng Yi (right), head of the Yiyi Brand Center, participated in the discussion under the auspices of Chen Diandian, founding partner of ECO Krypton. The dialogue not only shared the experience of sports IP and offline scene construction, but also discussed the vision of the development of China's sports comprehensive format.
Sports and culture
The third section, "Sports and Culture", was launched by the third dialogue session of the Annual Meeting, "From the European Championship to the World Cup". Veteran football commentator Zhang Lu (center) and well-known football commentator He Yu (right) discuss the topic under the auspices of Xiao Shen, a well-known sports commentator and ECO Krypton partner. Starting from the focus of italy's victory at the European Championship, the discussion will talk about the evolution of football tactical trends and the infrastructure of Chinese football.
Immediately afterward, the well-known UP master of Station B, "Newcastle Old Field", brought the theme speech of "The Power of Football Community" with full Chinese. Lao Tian introduced that every community in the UK will have football teams and children playing football, and scouts from professional teams are willing to watch the game and select talents from them. Family, work and football are generally regarded by the British as the three most important things in life.
In 2021, ECO Krypton launched a podcast program about music, sports, and travel: "Rock House Halftime Show", there are many friends who love sports and like music, which can be described as a loyal fan of this show. The two main creators, JOJO and Xiong Hua, also came to the annual meeting site today, with the title of "2021, Rock House's "Sports Year"", telling the story of sports life behind the podcast. At the end of the speech, they also sang the original song "Don't Be Sad My Baby" by lock house group in an unplugged manner.
On the eve of the Winter Olympics, there is also a domestic animation movie that is about to be released, which is very worth looking forward to. That is, a work authorized by the Beijing Winter Olympics Organizing Committee and produced and supported by Chinese filmmakers and animators: "Our Winter Olympics". In this movie, "Inhuman" with the theme of depicting the "famous" monsters in classical Chinese myths and legends has attracted special attention from everyone. Mr. Xu Bo, CEO of Molecular Interactive, brought us the keynote speech of "Inhuman and the Winter Olympics", telling the opportunity of "Inhuman" to participate in the film production of the Winter Olympics, and conveying the value concept of "Inhuman" to "advocate the active participation of the younger generation in winter sports".
Community & Content
In the fourth section of "Community and Content", He Yewei ( middle ), vice president of Understanding Ball Emperor, Wang Mengyang (right), head of content of Understanding Ball Emperor, and Jolin Tsai of Haidian" Dudumassa, who won the first Zhiqiu Sister Contest in the Understanding Ball Emperor Community, brought you the dialogue of "The Eighth Anniversary of Understanding Ball Emperor, Talking About Our Past and Future".
In the dialogue, He Yewei, vice president of ZhiqiuDi, shared the challenges and gains that Zhiqiudi has experienced along the way since its establishment. Since 2021, The Emperor of Understanding Ball has tried to broadcast live events, precipitating a lot of high-quality sports content, and while "breaking the circle", the future Of Ball Emperor will always strive to become a bridge for sports participants.
Subsequently, in the keynote speech of "Boosting niche trend movement and marking a better sports life", Strawberry, the head of Xiaohongshu Sports Cooperation, shared the story of Xiaohongshu's experience as a "new face" in the sports circle.
At Little Red Book, sports are becoming more trendy, fashionable, and more attractive. For example, skateboarding, surfing, skiing and other sports, the Little Red Book platform has attracted the attention of a large number of young people with colorful community content, and even driven the development of related sports consumption. This year, Xiaohongshu also became the top event strategic partner of China Central Radio and Television Corporation, as well as the official partner of China Women's Football Team, and their sports journey will continue in the future.
Evolutionary theory of the sports industry
The last section of the annual meeting is "Evolution of the Sports Industry".
First of all, Li Xin, head of the Sports Industry Department of Alibaba Cloud Intelligent International Business Department, brought a keynote speech on "Olympic Games on the Cloud: Exploration of Digital Transformation of Sports". At the Tokyo Olympic Games, Alibaba Cloud provided global broadcast service support and created a digital on-cloud media broadcast environment. Behind the support of Alibaba Cloud's Olympic sea is its cloud computing service capability, which ranks first in Asia. In 2022, Alibaba Cloud will continue to bring excellent olympic experience on the cloud to global audiences at the Beijing Winter Olympic Games, bringing more development possibilities for the Olympic broadcast and host cities.
Feng Jinren, deputy distributor of Crossfire, shared the role of "veterans" in the emerging e-sports industry through the keynote speech of "Crossfire: The Value of Veterans in Emerging Industries".
Among the many domestic e-sports IP, the longest-lived one is "Crossfire". It has been nine years and 18 seasons since the inaugural Crossfire Pro League Television League began in 2012. As one of the oldest esports events in China, crossfire professional events have not stopped innovating.
Although he was unable to come to the scene, Zhang Zhuolin, senior vice president of UFC Asia, still shared the development experience of UFC China in the past ten years with the title of "From Small Single Room to 9000㎡ Headquarters, UFC's China Decade" in the form of video. In 2011, Zhang Tiequan made his UFC debut for China. In just a decade, the Chinese market has become the largest market for UFC in Asia, not only producing a large number of representative players, but also ranking among the best in box office revenue. Zhang Weili became the first UFC world champion in China and even In Asia, which pushed the popularity of this event in China to the peak. Behind this series of transformations, it is naturally inseparable from the operation and promotion of the UFC China team.
Qi Dong, Managing Director of MLB China, and Xiao Shen, a well-known sports commentator and PARTNER of ECO Krypton, held a dialogue entitled "The Most "Whole Life" Sports IP". As one of the four major professional sports leagues in North America, MLB has long begun to lay out the Chinese market. From online to offline, MLB covers event broadcasting, content production, commercial development, campus promotion, youth events, etc., and is committed to the attention and participation of baseball in China, and develops in many directions such as content originality, public welfare activities, and trend culture, so as to realize mlB's diversified cooperation and innovation in brand marketing in the Chinese mainland market.
In the last content section of the annual meeting, Liu Xinxin, director of PwC's Innovation and Intelligence Center, brought a speech entitled "Preparing for the Golden Age of the Sports Industry on all fronts", and used a set of data to bring calm thinking in the hot track to the sports industry.
PwC Has long been passionate about the sports industry in China, and they are the accounting service provider for the 2008 Beijing Olympic Games and the official financial accounting service provider for the Chinese sports delegation to the Tokyo 2020 Olympic Games. Why is this global head service agency optimistic about sports? How did they bring their years of experience into the industry? In the content sharing of this annual meeting, Liu Xinxin made a detailed and insightful interpretation of the above issues.
Moving forward, being each other's "light"
At the same time, in order to set a new benchmark for China's sports industry, recognize and encourage the status and contribution of outstanding enterprises and brands in the industry, ECO Krypton also held a grand "KryptonIan Award Ceremony" with the help of this annual meeting. Under professional judging, a total of 18 heavyweight awards were presented at the award ceremony.
The following is the list of winners of the Krypton Awards Ceremony:
- Content Marketing of the Year: First Baseball Lesson (MLB Original Studio)
- Sports Technology Innovation Award of the Year: Sinovel Entertainment
- Sporting IP Supplies Company of the Year: Juxing Power
- Sports Content Service Agency of the Year: Oriental Huateng
- Sports Media of the Year: Tencent Sports
- Most Commercially Valuable Campus League of the Year: Chinese College Students 3× 3 Basketball League
- Breakthrough Sports Marketing Brand of the Year Award: Mengniu Group
- Most Influential Sports Marketing Brand of the Year: Heilan Home
- The most breakthrough sports marketing brand of the year: China Taiping
- Sports Brand of the Year and IP Development Service Provider: Huashi Sports
- Most Innovative AI Sports Copyright Content Solution of the Year: WSC Sports
- Carbon Neutral Benchmarking Organization of the Year: Formula Vista E Team
- Most breakthrough esports IP of the year: Crossfire esports
- Esports Crossover Marketing of the Year: PEL Peace Elite Pro League
- Breakthrough Sports Organization of the Year: Fosun Sports Industry Group
- Influential Sporting Event Brand of the Year: Tengjing Sports - LPL League of Legends Pro League
- Annual Venue Operation Model Institution: Ali Sports
- Sport Innovation Brand of the Year: Decathlon
The above is a review of the content of this year's ECOTIME Sports Annual Conference. If you miss the live broadcast, it doesn't matter, in the follow-up ecosystem push, we will launch the video recordings of the speeches and roundtables one by one, and carry out more detailed content collation, so stay tuned.
In 2022, let's be each other's "light" and move on.
In this era of change,
Let's work together to establish a new order in the industry!