A few days ago, Lufeng's "Rural Culture Bazaar" activity came to a successful conclusion. According to statistics, the event received nearly 11,000 tourists. Through this activity, a variety of literary and artistic forms such as chess art, calligraphy and painting, orthographic play, Lufeng shadow puppetry, and red cultural stories came to the field, and the seeds of cultural revitalization were scattered all over the land of Lufeng.
At the same time, the special product trading, special brand promotion and rural revitalization story meeting in the "rural plate" will also spread Lufeng's characteristic cultural and creative products and local specialties to farther places.
It received nearly 11,000 tourists and sold 6,000 snacks on the spot
The "Rural Culture Bazaar" event was full of fun and popularity, and achieved the effect required for the "Market". The scene is divided into 4 major sections and 12 contents. Its Chinese section includes cultural celebrities walking to the grassroots level, the Southern Open Lecture Hall, calligraphy and painting invitation exhibition and PEN meeting, the intangible cultural heritage section includes intangible cultural heritage display and intangible cultural heritage exhibition, the rural plate includes special product trading, characteristic brand promotion, rural revitalization story meeting and pastoral song, and the red plate includes the southern round red cultural space and red theme immersion activities.
The activities are rich and colorful, and the theme settings are wonderful. The 12 sub-activities combine dynamic and static activities, including the display of Lufeng shadow puppet crafts, wood carvings, metal carvings, money drum props, shell carvings, wheat straw stickers and other intangible cultural heritage products, as well as orthographic drama "Lü Bu Test Horse", shadow puppet play "Bihai Danxin" and other wonderful performances. There are joyful picnics, barbecues, and camping, as well as deep and brain-burning pairs of enlightenment. You can study or shop, in addition to watching theatrical performances, there are also multiple booths on the spot to taste food and buy specialties.
According to the relevant person in charge of the organizer of the event, in two days, the event sold 6,000 snacks on the spot, and the order for sweet potatoes by brother-in-law exceeded 10,000 jin. Brother-in-law sweet potato is the special product of Xibi Village, Qiaochong Town, Lufeng City, where the rural cultural market was held, and it is also a high-quality product discovered and bred by the "Romantic Lotus" landscape demonstration belt in the construction of this round of rural revitalization demonstration belt, the sweet potato has excellent quality and brand story bonus, so it is very popular with tourists. At present, the product is already taking the brand route and selling to the Pearl River Delta, Yangtze River Delta and other regions through e-commerce.
The "Cultural Bazaar" focuses on culture
Lufeng "Rural Culture Bazaar" activities focus on culture, the content of the activities, the selection of folk acceptance of traditional music, chess, calligraphy and painting, red stories and rich stories, by tourists warmly welcomed, but also won the praise of cultural masters.
Deng Yangwei, president of the Guangdong Chess Culture Promotion Association, member of the Guangdong Provincial Artists Association, printmaker and planner, Ji Guangming, vice chairman of the Guangdong Calligraphers Association, vice president of the Guangdong Calligraphers Association, and vice president of the Calligraphy and Painting Institute of the Provincial Committee of the Chinese People's Political Consultative Conference, and Xu Yinchuan, a chess master and a special international master of Chinese chess, visited the event site The elderly group quietly appreciates in the rural stage and the long gallery of calligraphy and painting, and all kinds of people feel the cultural charm at close range, accept the cultural infiltration, and truly realize the cultural boutiques to the field.
Xu Qinsong, consultant of the China Artists Association, researcher of the China Academy of Arts, doctoral supervisor, and honorary chairman of the Guangdong Artists Association, brought the Guangdong Xu Qinsong Art Foundation to the market, and he said at the scene: "Lufeng Rural Culture Market is a very grounded form, which is the first in the country, and it is a great honor to participate. ”
Cultural revitalization is an important part of rural revitalization, but also a continuous process, how to continue to sow the seeds of culture in the countryside in the future? Xu Qinsong said: "Rural revitalization is inseparable from people, and the most important requirement for people is culture. In the construction of beautiful villages, beauty is the first priority, and our foundation comes to cultivate aesthetic education in rural areas, and then promote the cultural construction of rural areas. ”
Cultural revitalization has become the highlight of Lufeng's rural revitalization construction
Since 2021, Lufeng City has promoted the construction of a rural revitalization demonstration belt throughout the city. The "five major revitalizations" included in the construction of the rural revitalization demonstration belt have cultural revitalization, and Lu Feng started earlier in this regard.
At present, in the construction of the 6 rural revitalization demonstration belts promoted by Lufeng, each of them has the connotation of "culture", and the creation of scenic spots along the route, products and industrial stories have been given cultural connotations.
On September 24, 2021, Lufeng City held the second season of the Rural Revitalization Demonstration Belt Tournament. At that time, the ring competition added the performance link of the literary and artistic program, and the ring competition was not only a competition for rural revitalization and construction, but also a literary and artistic feast. This competition also fully demonstrated the characteristic literary and artistic programs of various places in Lufeng City, and put the importance of culture in a more prominent position.
After the intensive construction of the rural revitalization demonstration belt, the infiltration role of cultural revitalization in the people has been highlighted, and the traditional concepts of the masses have been gradually changed. Taking the change of customs and customs as an example, a villager in Jiazi Town, Lufeng City, said in an interview with the media: "Now there is no white matter patrol, our township style has improved a lot, and the traffic has become smooth." ”
Taking this rural cultural bazaar as an example, the "red plate" sets up a red theme immersion activity. The event was carried around the new party building station in Lufengxi Bicun, which was the first immersive themed party building station in eastern Guangdong. Based on real historical events and Xibi Village as the position, the party members and masses "traveled" to the revolutionary war years filled with gun smoke 94 years ago, through immersive experience and cross-time and space dialogue, reproduced 8 revolutionary heroes protagonists, 6 scene interpretations, in the form of scene reproduction to truly restore history, so that the masses can accept the influence of red culture.
[Reporter] Guo Yangyang Nan Xiaowei
[Correspondent] Wei Junjie Zhu Weiju
【Author】 Guo Yangyang
【Source】 Southern Press Media Group South + client