Qilu Network · Lightning News, January 11, 2022, Shandong Province,022 "Culture into Ten Thousand Homes - Live Video Hometown Year" activity launched, the activity began on January 10 (the eighth day of the first lunar month) and lasted until February 15 (the fifteenth day of the first lunar month).
During the event, through short videos and live broadcasts, the wonderful Annual activities in Shandong will be displayed in the "cloud", creating a joyful, peaceful and festive Chinese New Year atmosphere, sending out the good wishes of the New Year, so that people can feel the strong nostalgia and New Year flavor through the Network.
During the Spring Festival and Lantern Festival, the province's intangible cultural heritage brand activity "Shandong Intangible Cultural Heritage Month" was held simultaneously, not only with rich folk activities, but also with many intangible cultural heritage projects formed around the "Year" culture. More than 300 annual custom activities will be held in various parts of the province, and more than 500 intangible cultural heritage projects at all levels related to "New Year culture" will be held in various places. Shandong Province's 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity will be based on Shandong characteristics, integrate the protection and inheritance of intangible cultural heritage to carry forward new achievements, inherit and promote the excellent traditional Chinese culture, enrich the spiritual life of the people, and create a Chinese New Year with a strong traditional charm for the broad masses of the people.
Douyin, Kuaishou, B Station, Weibo, Kugou and other participating platforms "Video Live Hometown Year" exhibition area was launched on January 10 (the eighth day of the first lunar month). The participating platform also launched topics related to "New Year Culture", live broadcasts and other activities.
Douyin launched the topic of "Intangible Cultural Heritage New Year DOU to Broadcast" to encourage netizens to share the Annual customs around them;
Kuaishou launched the "Intangible Cultural Heritage New Year" theme video collection, and invited a number of cultural experts on the site to carry out live broadcasts on the theme of handicrafts, local cuisine and other annual customs;
Bilibili launched the "My Hometown Year" special area to share Spring Festival folklore and Spring Festival cuisine;
Weibo launched the dual topics of "Intangible Cultural Heritage New Year" and "Guardian of National Treasures", and held the "Intangible Cultural Heritage Small Kitchen" online voting and "Intangible Cultural Heritage New Year Gift" theme display activities;
Kugou curated the "'New Year Song' that Accompanied Me Growing Up" series of song lists and "Air Concerts" activities, including familiar traditional operas and folk songs, as well as catchy new music of the national tide.
During the event, non-genetic inheritors, intangible cultural heritage protection institutions and workers, traditional culture lovers and the majority of netizens from all over Shandong are welcome to actively participate, shoot the content of the annual cultural activities and intangible cultural heritage projects related to the annual culture into videos, and add corresponding topics to the platforms such as Douyin, Kuaishou, Weibo, B station, and Kugou to jointly show the colorful intangible cultural heritage of Qilu and create a lively New Year atmosphere.
After the event, the Provincial Department of Culture and Tourism will select "The Most Popular Intangible Cultural Heritage Short Video", "The Most Popular Non-Genetic Inheritor", "Best Organization Award", etc., and issue certificates to the winning units or individuals.
Warm tips: When each account publishes relevant videos, it is necessary to add two topics, one is #Shandong New Year Flavor in Intangible Cultural Heritage#; the other is a specific topic for each platform, among them, Douyin adds a topic of #Intangible Cultural Heritage New Year Dou to broadcast#; Kuaishou adds a topic of #Intangible Cultural Heritage New Year#; Weibo adds a topic of #Intangible Cultural Heritage New Year ## Guardian of National Treasures#; Station B adds a topic of #My Hometown Year#.
Lightning News reporter Li Jingyi reported