Business card design basics
1. Regular size: 9cm x 5.5cm, single width, there are also folding, clamshell type business cards.
2. Special specifications: square, slender, beveled, rounded square, etc.
3. It is usually divided into business business cards and art business cards; the basic form is vertical or horizontal.
4. There are single-sided printing and double-sided printing.
5. The main content of business card arrangement: text, the name of the enterprise or institution, the name of the owner of the business card, the contact method and other corporate or personal information. Graphics, logos and representative graphics. Standard colors, decorative colors or graphics.
Steps and tricks for business card orchestration and design
1. First determine the horizontal or vertical business card space pattern, and divide the plane space of the business card on this basis.
2. Determine the importance and order of all the information to be arranged and placed on the business card, basically determine the spatial position of various types of text, and their proportional relationship.
3. Determine the business card design style. Under the premise of uniform style, the basic forms such as fonts are selected in the arrangement method, and the differences and relationships between logos and information are distinguished, so that readers can see at a glance.
4. The color of the text on the business card is as simple as possible, in addition to the logo and name of the enterprise, the main text uses black or darker colors, which is convenient for reading and production. You can look up the font size of text against an off-the-shelf business card, not just based on the effect on the screen at design time.
5. Adjust the size of the text on the business card and the proportion of different types of text, too small words can not be seen clearly, too large words will lead to crowded and cluttered layout. Choose the appropriate line spacing so that the text of different contents is arranged in blocks, leaving enough space between blocks.
6. You can add simple points, lines and other visual elements combined with the choreography design to better divide the space and guide the vision.
7. If the business card uses special paper, such as colored paper, or uses a large area of background color and image as the background, the text should have enough contrast with the background. And the text on the dark background should not be too small, or the strokes are too thin, or the font with decorations. It can be made by special methods such as hot stamping silver and printing silver.
8. Adjust the overall proportion and position relationship of the overall text, graphics, signs, etc. again, and pay attention to the edge, that is, the text and graphics are not less than 1.5 mm from the edge of the paper, so as to ensure that the text and content on the business card are not affected when cutting.
9. If Chinese and English appear at the same time, one line can be Chinese corresponding to one line of English, or it can be arranged separately. If conditions permit, Chinese and English can be printed separately in front and back. The basic design of the business card, according to the printed draft proofreading and observation of the picture effect, test whether the text and arrangement form is easy to read.
Type and application analysis of business cards
The design of the business card must be consistent with the characteristics of the industry and the positioning of the enterprise, and the information can be accurately conveyed from the business card.
For example: the overall style of business business cards is concise and capable, through the selection of colors, the choice of formal and commonly used fonts, in the form of arrangement, the use of conventional methods, in order to accurately convey the industry category, enterprise name, personal position and the necessary means of communication, contact methods and other core content; administrative business card design should be dignified, to reflect fairness and seriousness, the design is relatively subtle, less suitable for too much color and decoration.
The business card design that highlights the personal style fully reflects the freedom of design, and many designers and artists' business cards are designed by themselves, creating many artistic design products. Everyone should also accumulate some visual feelings and experience in peacetime, summarize the characteristics of different types of business card design in time, pay special attention to subtle changes in text and arrangement, and obtain a comprehensive visual effect.