On January 10th, China's first Travel + Conference & Jietu Automobile Brand Night with the theme of "Our New Journey" was shockingly opened in Fuzhou. As a pioneer of the "Travel +" market segment, Jietu Automobile has empowered "new travel" in an all-round way by planning a large alliance of intelligent health ecosystems, creating strong travel attribute products, and creating a marketing thinking with users.
Expand the circle of "travel +" to enrich the brand connotation
Jetway Auto is committed to building the "Travel +" ecosystem into a new benchmark for user experience in China's automotive industry, integrating well-known domestic tourism industry resources such as Fantawild, Tuju, Ctrip, Qunar, etc., and building national, branch, and local three-level rights and interests, in addition to providing users with value-added rights and interests, it is also hoped to achieve positive interaction with users through the "Travel +" ecosystem, so that users can enjoy more scenes and interesting experiences such as price concessions and exclusive gifts.
Since its inception in 2018, Jietu has not changed its original intention, firmly practiced the "Travel +" strategy, continuously broadened the "Travel +" ecosystem, enriched the "Travel +" products, brought more surprises and joys to users in travel, and also broadened the boundaries and horizons of Jietu, providing more development possibilities.
Based on the virtuous circle of ecosystem, in 2022, Jietu Auto's "Travel +" equity units plan to grow to 100+, opening up more diversified scenario-based applications for users and providing high-quality and upgraded value-added rights, benign interactions, and interesting experiences.
Kunlun architecture, "wisdom" leads the future
Technological innovation, which is constantly subverting and reconstructing this era, is also profoundly affecting the automotive industry. Driven by 5G and AI dual energy, the Interconnection of All Things, new species, new technologies, new formats, and new models are emerging in an endless stream. Automobiles are changing from traditional mobility tools to smart mobile terminals and smart partners in living spaces.
Based on Chery Group's platform architecture and "travel +" market positioning, Jietu Kunlun architecture focuses on travel scenarios, and is an intelligent platform architecture specially built for 'travel +', with comprehensive advantages such as high intelligence and strong extension, providing users with safe and healthy travel cockpits, realizing intelligent travel and health visualization, truly building Jietu Automobile into a smart partner for user travel scenarios, and casting the comprehensive strength of Chinese brands in the future.
Based on user usage scenarios, Jietu Automobile uses user experience thinking to create a new era of travel + intelligent vehicles, and at the same time aggregates Lion, Tencent, Mengbo, iFLYTEK, etc. to create I-DRIVE Lion Intelligent Driving and I-CONNECT Lion Wisdom Cloud Multi-ecosystem, and deeply shares I-POWER Wisdom Effect Total Technology and M1X/T1X/M3X modular platform to build an industry-leading intelligent architecture.
At the press conference, based on the Kunlun architecture and various black technologies to create a hard tide travel new product - Jietu T-X officially unveiled, as the first concept car of T product sequence, Jietu T-X according to different user use scenarios, planned hardcore off-road, luxury off-road and other multiple models, the vehicle length ranged from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan, to meet the off-road travel needs of different consumers, tailor-made for travel users. According to the plan, the first model of the T product series, the T-1 (code name), is expected to be launched in 2023.
User-centric, upgrade "Travel +"
Embracing users is driven by the times. Jietu Automobile has always adhered to the "three most" marketing concept of "the most understanding of customer needs, the closest to customer marketing, and the most pleasant customer experience", and relies on product co-creation, brand co-creation, and ecological co-creation, so that users can truly approach Jietu Automobile.
Jietu Auto will upgrade "Travel +" to realize the transformation from one-way combination to travel ecological combination, build a new ecosystem around people, vehicles and scenes, and develop ecological alliances. At the conference site, partners from Fantawild, Ctrip and Dragonfly FM Ecosystem Alliance also talked to the guests about their common aspirations for future travel.
In the "Peer-Great America China" travel dream plan, Jietu Automobile turns the one-time purchase of the traditional automotive industry into an in-depth travel experience by opening up natural routes, cultural routes and exploration routes, and turns "Jietu users" into "users' shortcuts". At the same time, through the "Road Book Co-creation Plan" jointly participated by users, the first brand of self-driving road book was created with users.
At the event site, there are also 4 modified models based on different user use scenarios to make simultaneous appearances, from single elites in the workplace to couples who create a better life, from fishing families who send love to landscapes and rivers to parent-child outings that enjoy the heavens, Jietu will achieve full coverage of user car scenes, bring users more personalized and diversified choices, and practice the "travel +" strategy in multiple dimensions.
With the comprehensive upgrading of the "Travel +" strategy from the brand, product and marketing dimensions, the ultimate goal of Jietu Automobile is to create a pattern of user co-creation, partner sharing and ecological win-win. Jietu Automobile has become the user's shortcut and the partner's Jietu, and will soon open a new chapter of development.