Visiting the market, cloud shopping, watching the evening... On January 7th, the "Intangible Cultural Heritage New Year Culture into Ten Thousand Homes" Intangible Cultural Heritage Exhibition and Performance Activity and the "Winter Shanwei" Carnival were launched in Shanwei, and the colorful online and offline activities made the masses feel the "charm of intangible cultural heritage". This is also the first time that the event has gone out of Guangzhou, and the main venue will be located in Shanwei.
Drama performance "Lingnan Grand Stage". Courtesy of the organizer
The event selected 13 intangible cultural heritage projects with high audience love and distinctive local characteristics from all over the province, displayed and performed in the form of short videos and online live broadcasts that the masses liked to hear, and carried out intangible cultural heritage markets and live shopping in combination with the characteristics of the host area, presenting a grounded and popular Lingnan intangible cultural heritage event for the masses.
There are more than 120 booths set up in the Intangible Cultural Heritage Market, and citizens and tourists can not only enjoy shanwei Jiesheng clay sculptures, Foshan Caiza, Yangjiang kites, Xinhui Kuiyi and other intangible cultural and creative products, but also taste a variety of intangible cultural and creative products. "There are beautiful and delicious and fun things, just like going to the market, and I have seen these intangible cultural heritage items in Hetian Gaojing for the first time." Citizen Chen Aiqing said excitedly. In front of Lu Feng's shadow puppet booth, the shadow puppet artists showed the production process of shadow carving and coloring on the spot, and the transparent leather materials became "vivid" characters in the hands of the shadow puppet artists, which made the onlookers marvel.
In addition, the organizers also selected more than 2,000 intangible cultural heritage products that are closely related to life and rich in Lingnan regional characteristics to move to the "cloud". The anchor introduced the exquisite intangible cultural heritage skills to netizens through the mobile phone lens and told the story of non-genetic inheritance. The nearly 4.5-hour live broadcast attracted more than 100,000 viewers, sold 1.06 million products, and sold 160 million yuan in sales.
The evening's intangible cultural heritage evening kicked off with the theatrical performance "Lingnan Grand Stage". Shanwei orthographic opera, Western Qin opera and white character opera appeared on the same stage, and the colorful costumes, distinctive singing voices, and wonderful acting skills showed the charm of opera to the fullest. Lingnan intangible cultural heritage programs such as the unique Hakka cup flower dance "The Sound of Cup Flowers Welcome Guests", the Yao folk song "The Side of the Mountain" showing the Yao ethnic style, and the Shanwei fishing song "Fishing News Urge Me to Sail Again" that highlights the culture of the Yan family are staged in turn. The whole performance skillfully integrates Guangdong Intangible Cultural Heritage with modern art, and in the form of dance, music, drama, martial arts, qu art and other performances, it gathers the representative intangible cultural heritage projects with unique characteristics of the three major ethnic groups and ethnic minorities in southern Guangdong, "Guangfu", "Hakka" and "Chaoshan", highlighting the colorful and splendid regional colors, long and rich historical heritage and timeless cultural heritage of Guangdong Intangible Cultural Heritage, so that the audience can relive the warm memories of the reunion moment and evoke the longing for a better life in the beautiful audio-visual feast.
The party was also broadcast live in the form of online video and attracted 230,000 people to watch online, so that the general public can enjoy the intangible cultural heritage event without leaving their homes.
[Nanfang Daily reporter] Chen Xinxin Nan Xiaowei
【Author】
【Source】 Southern Press Media Group South + client