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Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

Shaxian Snacks - China's "most mysterious catering organization", whether it is a first-tier large city such as Beijing, Shanghai, Guangzhou, and Shenzhen, or a small county town on the eighteenth line, as long as there are people, it must have its presence. Maybe not everyone knows about Shaxian County, Fujian, but almost everyone has heard of Shaxian snacks.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

Flat meat, noodles, steamed dumplings, stewed soups, taro dumplings... Rich and diverse, delicious and inexpensive Shaxian snacks, today it is the "national cuisine" in the hearts of countless people. The people-friendly Shaxian snack bar has also become a "public canteen" for countless Chinese people.

General Secretary Xi Jinping cares about Shaxian snacks

On March 23, General Secretary Xi Jinping, who was inspecting and investigating in Sanming, Fujian Province, came to Yubang Village, Xiamao Town, Shaxian County, to talk cordially with the villagers and understand the current situation and prospects of the development of snacks in Shaxian County.

Xiamao Town is the birthplace of Snacks in Shaxian County, and in the early 1990s, thousands of people went to other places to make snacks for a living. This coincided with the rise of "going to the sea" and "part-time work" in China, and the urban floating population soared, resulting in the demand for food, accommodation and travel. The parity principle of "one yuan into the store, two yuan to eat, five yuan to eat well" has captured the urban low-consumption group and captured countless diners. Shaxian snacks quickly "caught fire".

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

Xi Jinping said: "The people take food as the sky, and Shaxian snacks are very popular. I also came this time to see what the current situation and prospects of Shaxian snacks are, and on the basis of the existing achievements, Shaxian snacks must be explored, improved, and better. Now urbanization, rural revitalization need you, this is called the emergence of the right time, in the same direction, I hope you will continue to work hard and continue to lead the storm! ”

At present, Shaxian Snacks has expanded to more than 60 countries and regions around the world, with more than 88,000 stores nationwide and an annual turnover of more than 50 billion yuan, achieving and driving the employment of 300,000 people. Relying on the "amplification" and "spillover" effects of the snack industry, the per capita annual income of farmers in Shaxian County has increased from 2805 yuan in 1997 to 21855 yuan in 2020!

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

Where is Shaxian?

Shaxian is located in the northwest of Fujian, under the jurisdiction of Sanming City, which has been an important commodity distribution center in northwest Fujian since ancient times. The mountains are verdant and the Shaxi River runs through the city, bringing a warm climate and soil to Shaxian County. The climate here is pleasant, the products are abundant, and it fully has the innate conditions for cultivating "foodies". Here, food stalls are scattered all over the streets, and almost every shaxian person has his own set of "foodie philosophy". If you ask them which snack is the most delicious, you're bound to get dozens of different answers.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

"Dry rice people" love Shaxian snack "four big Kong"

Steamed dumplings – "two more cages"

Flat meat – "Do you like to cook or fry?" ”

Noodles - "It's really greasy to think of, it's delicious to eat"

Stew pot - "Guangdong people must be happy water"

Slightly different from the "Four King Kongs" that the "dry rice people" in the country generally love to eat, in Shaxian County, the most common snacks people eat are: tofu balls, flat meat, mixed noodles, taro dumplings, roasted selling, spring rolls, rice jelly, roast cakes, plate duck...

A snack not to be missed

1. Tofu balls

Although tofu was not invented by Shaxian people, it was done to the extreme by Shaxian people. Shaxian people insist on using overnight old pulp water to swim tofu, the prepared tofu plus meat filling, wrapped in a layer of tapioca flour, tofu balls are both smooth and tender and delicious.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

2. Flat meat

"Flat meat" is what we usually call "wontons", but compared to wontons, the skin of flat meat is as thin as a layer of yarn, and the taste is tender and smooth. The meat filling is made of the tightest lean meat on the pig's hind legs, and the meat filling is made without a knife, but with a special wooden stick to beat the lean meat into a meat paste. It is said that to make a pound of flat meat filling, you need to beat at least a thousand times to get the best taste.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

3. Mix the noodles

One of the "Four Diamonds" is made of alkali noodles, which is very tough. To say what to mix noodles, of course, is the soul of Shaxian snacks - peanut butter. Noodles with peanut butter exist like fries with tomato sauce. Particularly exquisite shops will personally fry peanuts, grind them and boil them into peanut butter, the taste is sweet and fragrant, and everything is delicious.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

4. Taro dumplings

Taro dumplings are not unique to Shaxian County, it is spread in many places in Fujian, but because Shaxian is rich in taro, the taro dumplings here are naturally more famous. Just as northerners will definitely eat dumplings in the New Year, shaxian people will also sit together on the day of the Mid-Autumn Festival and cook a bowl of steaming taro dumplings to eat.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

5. Burn the wheat

It is sold at the top of the list of favorite snacks of Shaxian people, and there must be a reason why it is so popular. The roasted wheat in Shaxian is very small, and the filling is mainly vermicelli, supplemented by meat foam. Its uniqueness lies in the production of the dough, after adding about 10% tapioca flour, the roasted wheat will appear transparent and crackable after steaming. Shaxian also has a special sweet roast for sale, the filling is wrapped in sugar, diced cakes, seaweed, orange cakes, crushed peanuts, although the appearance is not very good, but eat a few bites, you will like this full and sweet taste.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

The variety of snacks in Shaxian is so many that it is impossible to say in three days and three nights, such as rice jelly skin, plate duck, hot mouth tofu, lantern cake, Zhuangyuan cake, baked cake, baked cake, dried loach powder, spicy duck head, duck soup powder, dried soybeans, pot edge paste, taro cake, pot, hi-kong, rice cake, white fruit, fin rice dumplings, noodles, dried powder, spring rolls, pepper cakes, lotus leaf cakes, rock crisp, money crisp, Dong sugar, indigo and rice flowers... I can see you drooling across the screen.

Casually walking into a Shaxian snack bar, resounding with the shouts of the boss, whether it is a student who stays up late to catch up with the thesis, or a worker who works overtime until late at night, or a person who misses a meal and does not know what to eat, here can let you sweep away the fatigue and fill the empty stomach.

Too fierce! Shaxian snacks, worthy of you, the annual turnover of more than 50 billion yuan

The comment told the editor, what is your favorite Shaxian snack?

Edit: Wen Jie