Why is light medical beauty popular?
The first thing to make clear is that light medical beauty does not equal light risk, but "non-surgical" projects are called light medical beauty.
The so-called light medical beauty includes hyaluronic acid injection, filling, botulinum toxin injection, photoelectric beauty and other items. For medical aesthetic institutions, most of these projects have become a means of attracting customers and draining them.
The most important characteristic of light medical beauty is standardization and reproducibility, the birth of photoelectric instruments such as Thermaki and Geratti gives less requirements for treatment technology, and the chain institutions that focus on skin care are more likely to develop; hyaluronic acid, botulinum toxin injection is more and more finished and standardized, and it also gives doctors who are not so strong in knife technology more choices.
In addition, the high repurchase rate is a very important point. Drainage and high-frequency projects bring real cash flow to a medical aesthetic institution, and these customers are potential "heavy medical beauty" users.
For beauty seekers, the characteristics of light medical beauty are short recovery period, relatively low unit price, and the public's acceptance is much higher than that of traditional medical beauty projects, and after drainage through low-cost projects, hospitals will not be too difficult to guide consumers to other attempts.
The population targeted by light medical beauty is not the inherent population of traditional medical beauty, but the new customers who are being educated and gradually accepting that "light medical beauty is a way of life", and light medical beauty has gradually become a cyclical daily consumer product.
In addition, under the outbreak of light medical beauty, online and offline are becoming more and more collaborative and standardized, which also gives Internet platforms and medical aesthetic service providers more room for development.
If it is said that in the "heavy medical beauty", the doctor is the most important link in this chain, then each link in the "light medical beauty" is very important, so the "light medical beauty" is a very "heavy" industry with a market degree. Because from the upstream material dealers, equipment vendors, to the midstream medical and aesthetic institutions are interlocked, the enterprises involved are large and complex. Light medical beauty can also "feed" more players in the industrial chain, upstream equipment, raw material manufacturers, midstream medical beauty institutions, and middle and downstream Internet and other service providers.
Has light medical beauty really become a "panacea"?
Whether it is from the acceptance of beauty seekers or from the investment of upstream and downstream enterprises, light medical beauty has unlimited potential. In the case of the popularity of light medical beauty, it should also be realized that light medical beauty needs to continue to break out, and many problems need to be overcome.
Light medical beauty began to "compete in technology" at the same time, but also "ignored technology". It relies more on equipment and raw materials, and pays more attention to the R&D technology of manufacturers; and gradually ignores the technology of doctors. It is true that light medical beauty does not pay more attention to the doctor's technology than traditional surgical projects, but light medical beauty is fundamentally a medical behavior, whether it is a medical aesthetic institution or a business, or consumers should rationally look at its efficacy and role.
In addition, as we all know, the upstream manufacturers in the medical aesthetic industry are the "most moist", because the entry threshold and technical barriers are relatively high, so the initiative is in their hands. At the same time, because there are too few players, it is easy to homogenize. Homogenization leads to price competition, and the phenomenon of "black medical beauty" is more rampant.
Therefore, on the whole, "light medical beauty" brings more convenience to institutions; brings more choices to beauty seekers; and also brings more market space that can be opened up to upstream and downstream enterprises, and the degree of marketization of the entire industrial chain is very high. This confirms the title: how "light" the light medical beauty is, how "heavy" the market is.
High-tech and innovative development
Guangzhou Zhongke Zhenyan Technology Co., Ltd. was established in 2020, is a collection of research and development, sales, education, service as one of the anti-aging enterprises, the company to advocate the concept of nature, science first, with strong R & D strength and advanced management, and actively establish a genetic engineering biotechnology system, to promote the "recombinant human source III collagen" new materials in the international frontier application, is committed to becoming an authoritative anti-aging company.
Break the "collagen" mass production situation
As the most important structural protein in the human body, collagen has been found in 28 different types of collagen. Human skin is mainly distributed with type I and type III collagen. The industry has long found that collagen has been widely used in promoting hemostasis and healing of skin and mucosal wounds, inhibiting scar formation, improving skin condition, and improving skin elasticity and tenderness.
Explore humanized collagen
Humanized collagen is a young discipline, humans began to explore the structure of collagen in 1940, in 1998 humans resolved the first true collagen sequence of the three-helix structure, but could not achieve industrialization. Today, humanized collagen is moving from the lab to the factory and finally to the market! In the future, it will benefit the majority of beauty seekers.
To learn more, please pay attention to Zhongke Zhenyan~