According to media reports, Tianjin Dogbury Catering Management Co., Ltd. changed its operating status to deregistration on March 17, and the reason for the cancellation was the resolution to dissolve.
According to the data, Tianjin Dogbury Catering Management Co., Ltd. was established in March 2015 with a registered capital of 500,000 yuan, the legal representative is Zhang Yansen, and its business scope includes catering management, catering services, conference services, prepackaged food and bulk food wholesale and retail.
In addition, in addition to the recently deregistered Tianjin Dogbury Restaurant Management Co., Ltd., according to public information, a number of subsidiaries of Dogbury Group Co., Ltd., such as Dogbury Restaurant Chain (Beijing) Co., Ltd., Tianjin Dogbury East Lake Hotel Co., Ltd., and Tianjin Dogbury Restaurant Co., Ltd., have also been deregistered.
As a long-established company, the "unpalatable and expensive" bad review label has been ignored by the dog in recent years. In September 2020, some Weibo netizens visited the Wangfujing Dogbuli Restaurant in Beijing and filmed a video to be transmitted to social networks, giving negative comments on the quality, service and price of the buns in the store, which triggered heated discussion among netizens. Afterwards, Dogbury Group announced the termination of the contract with the franchise store, and said that it would take this as a mirror to effectively improve the service level and adjust the management policy in a timely manner according to the needs of the society.
In addition to the management and product itself, the road to seeking to borrow the capital market is also very bumpy. Dogbury had two A-share IPOs in 2012 and 2014, both of which ended in failure. In May 2020, Tianjin Goubuli Food Co., Ltd., a subsidiary of the Group, was delisted from the New Third Board after five years of listing.
Judging from media reports, this "century-old store" is also trying to actively transform, quick-frozen food or a new direction.
According to reports, in addition to restaurants, Dog Ignore mainly produces and sells quick-frozen food. Since 2016, quick-frozen buns have gradually become the performance support of dog disregard, and the proportion of total revenue has gradually increased. In 2019, the quick-frozen buns that dog ignored accounted for more than 40% of the total revenue, reaching 41.34%; the proportion of sauce and marinated meat products in the total revenue increased to 19.43%.
Relevant reports can also be seen on the official website of the Dogbury Group. In response to the consumption needs and living habits of young people, Zhang Yansen told the media that dogs ignore the launch of "self-heating buns" in 2021, and it only takes 12 minutes to taste the pure taste of dogs. At the same time, Dog Ignore will also expand the production of quick-frozen products, so that consumers can take dog buns home.
Column Editor-in-Chief: Gu Wanquan Text Editor: Zha Rui Title Image Source: Figureworm Creative Image Editor: Yong Kai
Source: Author: China Economic Network
![There are so many delicious foods in Tianjin, why do you still go to eat dogs and ignore them?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)