If you don't eat a piece of mooncake during the Mid-Autumn Festival, you always feel that it is incomplete. No, there is still more than a month to go before the Mid-Autumn Festival, and Hangzhou's "old-fashioned" Caizhizhai has been busy.
Zhu Lin, director of the marketing department, told reporters that as early as a month ago, the factory has entered the state of "7 o'clock in the morning and 11 o'clock in the evening", and the next month customers have to concentrate on picking up goods, the factory basically has a workshop machine 24 hours a day, and the workers "work in three shifts", in order to send the freshest mooncakes to everyone as soon as possible.
In the Mid-Autumn Festival this year, Caizhizhai launched a total of more than 20 new gift boxes, "every full life" selected 4 categories of a total of more than 10 styles of gift boxes online, exquisite design with the taste of "upgraded" delicious mooncakes, whether it is to give away or eat themselves is very suitable.
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This year's Mid-Autumn Festival mooncakes, which are prepared after the harvest of the Zhi Zhai year
Gift boxes are not only beautiful but also practical
When it comes to CaiZhi Zhai, many people can casually report a few familiar delicacies in his family: hemp crisp sugar, ice skin mung bean cake, osmanthus cake...
The establishment of the Caizhizhai brand can be traced back to 1928, when Jin Zhixuan, who originally ran a family silk economy in Suzhou, opened a food store on Yan'an Road, the most prosperous place in Hangzhou, to deal in various types of food candy.
For more than 90 years, Cai Zhi Zhai has infiltrated the spirit of "picking up the real delicacies and entering the word of mouth" contained in the word "Cai Zhi" into all aspects of the product. Since 2009, CaiZhizhai has set up a special R&D team for market product development and food nutrition hygiene testing.
"In March and April this year, the team began to prepare for the Mid-Autumn Festival products, focusing on product raw material screening, taste updates, packaging design and other aspects." Zhu Lin said, "As soon as the Dragon Boat Festival passed this year, we began to accept various gift box orders. ”
The Mid-Autumn Festival custom is naturally associated with the moon to eat mooncakes, Zhu Lin told reporters that this year Caizhizhai also caught up with the "national tide" fashion, launched a "Xizi moon appreciation" gift box, the whole series of new Chinese 3D handmade national style mooncakes and a variety of flavors of egg yolk crisp, both delicious and beautiful. Not only that, but there is also a "small surprise" hidden in the gift box - a beautiful new Chinese-style cut-out carved silk fan of Wang Xingji was added.
This gift box is very jiangnan characteristics, Zhu Lin told reporters, the design inspiration comes from Hangzhou's Leifeng Pagoda, Pinghu Autumn Moon, Three Pools Printing Moon and other famous attractions. Even after eating the moon cake, such a beautiful gift box has a purpose, because the lid of the gift box is designed for three-dimensional illustration, and the lamp strip is embedded in the middle, which can be used for wall painting and night lights alone.
In addition, in order to present the centenary of the founding of the party, Caizhizhai also launched a mooncake gift box called "Enjoy Glory". This gift box is specially designed by the "Convex and Concave Design Agency" of the cultural and creative circles. "We have made eight peach skin mooncakes with different colors and shapes into original maps of imagination, namely Chinese satellites, China's high-speed rail, Olympic venues, aircraft carriers, hybrid rice, civil code, 5G era, and maritime Silk Road, which truly combine cultural creativity and food." Zhu Lin said.
Soft, not oily, not sweet
CaiZhizhai's new Su-style mooncakes require at least a dozen ingredient ratios
The mooncake box is beautiful, and the mooncake should be delicious. Su-style mooncakes rely on a "crisp" word, in the mooncake industry "Lingyi Storm", Su-style mooncakes are also one of the traditional pastries of Caizhizhai.
However, tradition does not mean conservatism, and Cai ZhiZhai spends his time every year to improve his taste. "Now people pay attention to nutrition and health, this year's Su-style mooncakes we are mainly in the proportion of raw materials, as well as the sweetness to make some changes." Zhu Lin said.
In order to pursue a softer, non-greasy taste, the masters of CaiZhizhai have repeatedly done ratio experiments, and the proportion of ingredients and ingredients in each layer of baked Su-style mooncakes must be compared.
"It is no exaggeration to say that I have tried the Su-style mooncakes more than a dozen times myself." Zhu Lin smiled and said that when she took a bite, her hands were full of crumbs, and the appearance may be indecent, but the entrance was crispy, and the various nuts in the filling were very fragrant.
The reporter learned that the advanced pastry production equipment of the current food production line of Caizhizhai starts from raw materials to the completion of packaging, completely without going through the hands of the staff, avoiding human bacterial infection, which is the scientific health guarantee given to consumers by the old brand.
"This year, the cost of raw materials and packaging has risen, but the Mid-Autumn Festival mooncake gift box launched by our Caizhizhai is still very affordable." Zhu Lin said.
At present, there are many varieties of Caizhi Ramadan mooncake gift boxes on each full life platform, with prices ranging from dozens of pieces to more than 600, with four types: high-end models, business models, gifts from relatives and friends, and traditional models. Now you can also enjoy 15% off the market price when you place an order. In addition, in addition to the gift box, there are also classic Su-style mooncakes that everyone likes, with 6 in a tube and priced at 20 yuan.
In order to further exert the stabilizer role of consumption on economic development, the impact of the new crown pneumonia epidemic on the economic development of the province will be minimized. The Implementation Opinions of the General Office of the People's Government of Zhejiang Province on Boosting Consumption and Promoting Stable Economic Growth have been issued recently. The "Opinions" put forward 16 specific measures to boost consumption, including broadening new areas of intelligent consumption and vigorously cultivating and developing the night economy. The Daily Business Daily also actively took action to launch a special report on "Boosting Consumption and Helping Production and Marketing Docking".
At present, the "per full life" platform has opened a "per full" service account, which has many intimate functions: the first time to learn the news of the epidemic-affected enterprises and the products on the line, check the order details at any time, consult the commodity situation, solve the after-sales service, etc. Next, we will pay out benefits from time to time, so let's pay attention to it.
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Business Daily reporter: Xu Chenghui
Duty Editor: Chen Min