We know that Huawei's technology and product development is very strong, but in a sense, this is based on the fact that Huawei's marketing department is very good.
In the early days of Huawei, Huawei's product competitiveness was not too strong, and Huawei did not have much visibility compared to international brands, in such a situation, Huawei can rise rapidly in the domestic market, and the credit of the marketing department is very large.
After all, only by selling the product and making the money back can you qualify to talk about something else.
Later, Huawei went to sea, facing a situation that was even more difficult, communication is a product that emphasizes stability, overseas markets generally trust European and American brands, coupled with language barriers, cultural differences, Huawei's market personnel were once even customers can not see.
The greater the challenge, the more Huawei's market personnel dare to face the difficulties, under the development of countless Huawei market personnel, from South Africa to Brazil, from Southeast Asia to Europe, Huawei's brand has long been the same as Nokia, Ericsson and other century-old brands, respected and trusted by users around the world.
It is precisely because Huawei's marketing department is very strong, so the outside world calls Huawei a "wolf culture", describing its offensive and combat effectiveness.
Many companies want to learn from Huawei, so that their market sales also have such qualities and capabilities, and then they can make a lot of money.
To this end, bosses are keen to learn a variety of management and motivation methods, emphasize the sense of service to customers, and even curry favor with customers, kneeling and licking customers.
This is to think wrong, take the wrong road, and look down on Huawei's corporate culture. Huawei's saying that "customer-centric" is not false, but Huawei's market sales will never "kneel" which customer.
Huawei's concept is very clear, good for customers, is to provide customers with better products and services, is to create value for customers, to help customers succeed. This is the confidence of Huawei people, their attitude towards customers is not humble, they emphasize win-win cooperation, rather than unilaterally pleasing customers.
An Internet celebrity company once mentioned that it was impressed by an email sold by HUAWEI CLOUD, and Huawei's sales staff expressed a desire and determination to achieve cooperation in the email, saying that this would be the "most correct choice" for customers.
To this end, Huawei introduced a large customer to this enterprise, but Huawei said that this business has nothing to do with Huawei's business, and hopes that the other party will not have pressure to interfere with its own decision-making. This is actually a way for Huawei to express its sincerity, Huawei is indeed customer-centric, and pursues to create value for customers.
This is the way Huawei does business, which is easy to accept without being overly disturbed.
Compared with Huawei, many companies are very blind when doing business, the style is very low, not frequent phone calls, or all kinds of door-to-door, gifts, dinner, playing feelings and relationship cards, all kinds of drill camps, annoying.
To figure out who the customer is, what the customer needs, and what value you can provide, that's the right way.
In the business society, one of the most emphasized principles is win-win cooperation, and the core of impressing customers is value, which includes the value of your products and services, as well as your professional ability.
In fact, every enterprise is in the business ecological chain, there are demands for each other's needs, Party B needs Party A, why does Party A not need Party B?
For each other, it is most advantageous to complement each other's advantages and be able to achieve long-term and stable cooperation. On this basis, drinking and eating, relationships, and so on are meaningful.
Otherwise, you can sign a contract to make money by feelings and relationships, what is the essential difference with a beggar?
Earn money standing, not kneeling to earn money.
To do the market is also to have principles, to have a responsible, correct attitude, to have a decent style, so as to win the respect of customers and the recognition of the market.
Huawei executives once told an example, saying that when Huawei is doing overseas markets, there are often operators who suggest that Huawei can buy shares and change into other companies, which may be very happy, because since then customers have become "their own people". But Huawei refused, because Huawei had to take into account the interests of other customers, and Huawei's customers were all operators, not one of them. Therefore, Huawei cannot take sides and become a competitor of customers.
In general, Huawei's market ability is strong, on the one hand, because Huawei has a team culture of "winning is to raise a glass, and losing is to save each other", on the other hand, it is because Huawei people are tenacious and have the confidence to win, on the other hand, it is because Huawei pays attention to principles and adheres to the concept of decent sales.
The customer is the "soul" of Huawei, Huawei is customer-centric, Ren Zhengfei said that serving customers is the only reason for Huawei's existence, which is the correct cognition of customers.
The mistake of many companies is to treat customers as prey, only want to make customer money, but do not want to create value for customers.