Eighteen Ladders has been reopened, as an area that carries the traditional style of Chongqing City, Eighteen Ladders has endless and endless stories. People who are looking forward to the reappearance of the Eighteen Ladders are afraid to be disappointed, and those stories that were once unfinished have only been left in a few relief paintings at the entrance, becoming a distorted past.
One noon a few days ago, I ate at the mouth of the field, and after the meal, I proposed to go to the eighteen ladders that opened. After the experience returned, everyone sighed, the glitz was still there, and the soul was lost.
Eighteen ladders of the opening interface
After passing the barrier and descending the stairs, the front is the promotional sound of the loudspeakers in the storefronts along the street, and the specialty stores, tourist souvenir shops, restaurants, milk tea shops, and coffee houses are like a wide-eyed eye, staring at the pockets of passers-by. A sense of oppression of "being consumed" struck, excessive eagerness and enthusiasm, as if you could not stand this famous scenic spot without consuming something.
The dense commercial layout allowed the entire eighteen ladders to have almost no gaps to sit on. Even if you can see the tables and chairs under the umbrella outside the coffee house, in such a cramped environment, I am afraid that no one can relax here.
Repair the old as new
After searching for half a day, I couldn't find the tea house where I was drinking tea with an indigenous eighteen-ladder friend. I remember that it was a stilt building, wooden tables and bamboo chairs, bowls and cabinet windows, someone came up, and the stairs creaked. Outside the window, chickens and dogs are barking, the noise of people is noisy, full of fireworks, and the interior is decorated in the 1930s and 1940s, with old objects such as phonographs, comic strips, and movie posters. After drinking the tea, I will return home in sorrow, if I have gained something, if I have lost something.
Repairing the old as the old is generally the consistent practice of this kind of urban renewal, and I don't know why, the eighteen ladders have been repaired as new. Although the shape of the buildings along the street still retains the appearance of the mountain castle architecture, it is only a look. Perhaps it is because of the proximity to the commercial center of the Liberation Monument, it is reasonable to say that it should not be, because only the high-rise buildings and luxury commercial differentiation that are compared with the Liberation Monument can be varied and polymorphic and find their own ecological niche. The result of such a hard bar can be imagined.
Or just to meet the tourists, come to Chongqing to see the flowers, after all, Chongqing, as a top three tourist destination cities, every year people come to Chongqing in an endless stream, do not worry about no one. Just like the real estate called Guohao 18T next to it, it is not prepared for Chongqing people, mainly for the "high net worth" people in Waifu. But is it appropriate to eat the "ma ma ma fish" of foreigners like this.
What is the soul of the Eighteen Ladders?
People say that travel is from where you are bored to see where others are bored. Well, tourism is not selling souvenirs from peers across the country, but a way of life.
According to my eighteen-ladder indigenous friend, the original residents here were moved away in several batches, and few remained. Those relocated to the large bamboo forest and the south bank have rarely returned. When he was a child, he couldn't do his homework, and when he walked down the street, his homework was done. Naughty climbing the side of the road truck, the old man who passes by will be loudly reprimanded. There is a saying that raising a child requires a village, and the reason for moving to the city is the same, a block has a block of inheritance and accumulation. However, this community and neighborhood relationship is broken, and the original way of life is broken.
Eighteen ladders that have lost their cultural heritage, or eighteen ladders? The eighteen ladders that have lost the community lifestyle are also like people who have lost their souls, walking dead. The return of the soul is not easy to talk about.
The "essence" of the city's scenic spots
In ancient China, there were words such as "three souls and seven spirits", and in the "Baopuzi Dizhen", it is said that the cultivation of immortals requires "golden water form", and after the fractal, "then see the three souls and seven spirits in his body, and the heavenly spirits and the earth can be received, and the gods of mountains and rivers can be served." Although this kind of underworld science belongs to feudal superstition, it is not enough, it is not enough to believe. However, you can borrow a bit about the characteristics of urban scenic spots.
First of all, urban scenic spots are different from natural scenic spots, blue sky, white clouds, green waters and green mountains, and the magic of nature is not here. Some are the life accumulated by the history of the city, and the way of life that is baptized and polished by the years. Food, clothing, shelter and travel are unique from other places.
Secondly, the urban landscape must have both a familiar sense of strangeness and a sense of strange closeness. It is necessary to appropriately withdraw from the mass life; and because it is a city, the service facilities are familiar to the public. Open window river breeze, closed door big bed WEIFI. The developer's copywriting often emphasizes that "in the clean, out is prosperous" is also said to be this meaning.
In addition, the urban landscape should emphasize the immersive experience, without experience, how can it attract more and more discerning consumers. Now is not the era of material scarcity, not the era of closure, the well-informed people, out of the country are the same as the north house, blindly peddling road goods, will be spurned early.
I heard that the developers of Eighteen Ladders come from coastal areas, which should bring new ideas and operation methods. For enterprises that are interested in continuing to cultivate in this industry, they should pay more attention to it. It is to change from yesterday's "selling products" to tomorrow's "selling life". Today, China's social development has entered an extensive sale of products and a transformation of selling life with high quality. This huge space and innate advantage should be carried forward, not abandoned.