Text | Shushu
From the Shanghai Metro Site Huangpi South Road Station, any subway exit, you can see the most prosperous and historical Shanghai new and old appearance, Huaihai Road and Xintiandi, books and cafes, everywhere magic bar is filled with the old story of the beach, the street side is a drunken gold fan, the street side is the twilight sycamore shadow.
It is this kind of money permeated with a fresh and unworldly taste, so that Shanghai Xintiandi has become a unique existence in the country, other places of Xintiandi really can not learn, come to Shanghai Xintiandi you will know, the original money can also be spent so much, spent so fresh and vulgar, spent so willingly, spent so fast and so do not want to worry about the cost performance.
Yes, don't talk about cost performance, to Shanghai Xintiandi we only talk about art and petty bourgeoisie, the grandfathers who pass by here know more about saxophone than you, everything just makes it more convenient for you to spend money.
The above is my sigh in order to visit several new energy offline experience stores, walking back and forth around Xintiandi several times, based on the above, I understand why everyone is piling up here, not far from the subway is the ideal, the road ahead is Gaohe, Gaohe out of the five hundred meters is the extreme Krypton next to the future, and then walk seven hundred meters Feifan Building is close at hand.
On a cold weekend, I continued to squat around these five storefronts, chatted with a dozen people, and came to five conclusions.
The coffee is good, and the flow of people is not afraid of less
The ideal experience store is located in No. 188 Huaihai Middle Road Huaihai South Fenghui No. 103 shop, 188 numbers mean not too good, the location of the street intersection is also very prominent, the store furnishings are biased towards the camping effect display, the New Year atmosphere is strong, but stay for a while will find that most of the people passing by will not look at this car shop, walking in is the choice of a few people.
Similarly, the Feifan Xintiandi Experience Center is located at 347 Madang Road, marked with a big R.
Can be so big in Xintiandi to build a building as an experience hall, but also a big saic can be so arrogant, the building is quite a bit of a car museum taste, but also because of a certain noble temperament, I wandered outside the door for a while to think about the chat topic before going in to shop (the difficult visit of the contemporary society fear car clerks ( ^___^).
No one can refuse the temptation of the first floor of the mall, in the past twenty years, the first floor of the mall has always had a man's watch brand, women's luxury couture, even if you just want to go to the B1 supermarket to buy a carrot for dinner, the first floor of the mall can also let every man and woman who passes by linger for a while.
Gaohe is well versed in this way, and has taken the most conspicuous position on the first floor of the Lakeside Road Shopping Center, so on weekends when people gather, there is almost no shortage of people hanging around in the store, and everyone who shows the health code from the security uncle is Gaohe's first stop.
The extreme krypton space at 230 Madang Road is next to the promising car at 220 Madang Road, and you have to admit that the large glass on the second floor with clean windows in both places attracts petty bourgeoisie to look at it twice.
At the beginning, I wondered why there were few people on the second floor of the krypton that sold better, but there were many young people reading books and drinking coffee on the second floor of the future with a breath of immortality, and the atmosphere was peaceful, until I entered the store, I found that the future grasped the flow code on the beach, and the quiet in the middle of the bustle, coffee and black tea.
Extreme Kr space is to sell cars when engaged in two cups of special, into the store is either the intention of the owner, or come to make two cups of drinks of the prospective car owner, but the future next door is to sell coffee when the car by the way, no, the first floor of the exhibition car are covered with black cloth, people do not show the car, concentrate on coffee selling culture.
I talked to a girl who read a book, she said that she came to read books on the weekend to study, this café is very popular with the people around them, because it is too suitable for reading books here, only sell coffee drinks without food so it is not noisy, the storefront is open, the lights are enough, reading tired of reading the window is one of the most prosperous traffic in Shanghai, the lush sycamore trees make the mood very good.
I asked her if she knew about Future Car, and she said, Isn't this a café, so I dismissed the idea of talking to her about Future Car, after all, for most young people here, this is just a treasure café called Future Car, disturbed.
Gaohe sales are all rich people in their eyes
As we all know, the core competitiveness of the car store in addition to the car, is the person, the memory of the Porsche store in the female sales which time disappointed, in the new world this few steps are charming scenery of the place, the car store wants to support the scene also depends on how much eyesight the sales.
First of all, I have to admit that even if I wear a mask, I don't have the smell of being able to buy a car, so I enter several stores with the experience service.
First for the future of a correct name, whether it is me, or others into the store, no one to take care of us is not because the future sales are arrogant and rude, but people in the store do not look like car sales this position, people seriously engage in coffee drinks, the car on the first floor is covered with black cloth, in addition to the cleaning aunt and I look at each other, you want to ask the car? I'm sorry where people showed the car? Where did the car sales come from?
If you don't want to have coffee and just want to see the car, go to the next kryptonite.
Extreme Kr sales is really busy, friendly greeting you to see for yourself first, I am very understandable, after all, there are indeed a few couples who look like the intended owner of the car in the test car, do not disturb others to make money, visit home visits, festivals or some.
The decoration of the ideal shop has the most festive atmosphere, and the simple experience of going in is also well explained, five points of politeness and five points of professionalism, which together are also a very systematic experience of entering the store.
Feifan and Gaohe are different, one makes me experience the general value, and the other makes me feel as if I can give a decision to the 700,000 Gaohe at any time.
Thinking about it carefully, Feifan sales are not very concerned about my personal reasons, I personally think there are three, one is that I really can't hide my breath that doesn't look like a car buyer; the second is that I go alone, and it doesn't look like a single dog buff superimposed with children; the third is that I carry a camera on my back, how to look like a suspicious person, rather than a cute customer who increases their performance.
Gaohe is preconceived, making people passive throughout the whole process. Who would have thought that when I was still outside to take a head photo of the Gaohe storefront, the sales brother observed me, in fact, I also targeted him, but I thought that I should not come to talk to me before I entered the store, and as a result, he came, he came, he really came.
Watching him approach me, for a few seconds my mind kept flashing, whether to pretend to be very professional or pretend to look at the car or pretend to be a passing photographer, the result of the little brother came to say hello first, do not ask me where I came from to go to where to go, do not ask me the purpose of shooting, just say that they can enter the store to shoot, into the store to shoot better, you can also cooperate with the adjustment of the vehicle placement.
My face was as thin as mine, and at that moment I almost wanted to shed tears of emotion, if I had 700,000 spare money and needed to buy a car, I would be friends with Gaohe with this attitude.
In the future, when someone asks me who I would like to buy Gaohe, I will answer with a straight face, all of them are people like me who believe that the world is full of love and sincerity.
People who will walk around in Xintiandi
Most live the life of my dreams
It has been scientifically proven that the automobile can be used to distinguish the characteristics of the population since its invention, just like the indissoluble relationship between cadillacs and bath centers, Lexus has always matched with the couture suits of the financial elite, and the location of the car 4S shop seems to be able to achieve such effects in the future.
I talked with a couple watching the car in the ideal ONE store, learned that there is a Lexus NX at home, will come to see the ideal mainly because the family has added a small baby, want to change a big car, and then asked why they came to this experience store, they said that because the home is nearby, basically has been finalized is to change the ideal ONE.
An understated home is nearby to make people envious, as far as I know, the unit price of the residential area around Xintiandi is more than 15 W a square meter, and there are almost no small apartments.
After expressing their intentions to visit with Extreme Krypton, they also invited me to the second floor to experience, where I drank a special drink that only this store has, and chatted with a middle-aged couple who had repeatedly tested the show car downstairs before.
They said that their satisfaction with the krypton 001 was very high, but the car was not bought for themselves, but they wanted to show it to their son who had just returned to China, and then they still had to ask their son's opinion. Then talking about the topic of their son going abroad, the husband and wife lamented that they would spend a lot of money on their son every year, and when they mentioned that they would spend hundreds of thousands of dollars a year, I felt that they and my boss were the people of the world.
Although there is no suitable conversation object in the Feifan store, from the perspective of the appearance of people entering and leaving the store, everyone's life is still comfortable and pleasant, of course, there are many people who come down from the fourth floor Internet celebrity restaurant.
And when I came out of the Gaohe shop, I met a passing uncle walking the dog, the Akita dog he was leading was really cute, the uncle asked me what I was shooting, I said that the work needs to shoot the car, the uncle said that the current car is really beautiful.
I asked uncle, do you also think this car is good-looking, uncle said it is very good-looking, I asked uncle, do you think 700,000 to buy this car is expensive?
Uncle said, this car only sold for 700,000?
Keywords of high-end owners: business and "second generation"
I took Gaohe out alone, first, because Gaohe sales brother and I chatted the most enthusiastically and unreservedly, and second, I did confuse the crowd of car owners of Gaohe for a long time.
Who could have imagined at the beginning that this car company that appeared as the price ceiling of domestic pure electric vehicles could sell so well? In the past November, according to the retail data given by the Data Resource Center of China Automobile Center, Gaohe once again beat Hongqi E-HS9 and Porsche Taycan to win the second place in the sales ranking of more than 500,000 luxury brand electric vehicles, second only to Mercedes-Benz EQC.
I asked the sales brother with the attitude of trying it out, you sell so well, what kind of people are the owners of the car owner crowd?
The answer he gave me was business and "second generation.".
On the one hand, the company's procurement of commercial vehicles accounts for a large proportion, which is mainly because Gaohe HiPhi X has a 6-seat version, the space is large and practical, and the design of Gaohe is more fashionable than most commercial vehicles on the market, especially the all-electric NT spread wing door design. Thinking about the moment when it was fully unfolded, I realized that I remembered my first job, and I also thought that this VR company must be very promising and promising because the boss opened the Model Y designed by eagle wing doors.
On the other hand, it is the "second generation" who love science and technology, in this regard, the sales brother is more obscure, roughly understood, some young people who have money on their hands, most of them will want to choose a fun and not so crowded car, Gaohe is undoubtedly an eye-catching choice.
I believe the sales guy's answer is true, because my female colleague who drives Porsche once said in confusion that her community has recently had an extra high he, and her community is located in the inner ring of Shanghai.
I thought that this field visit can draw some interesting conclusions, after all, Xintiandi is a landmark that can represent Shanghai, and here are so many new energy vehicle experience stores gathered close to each other, but the facts of the visit have proved that the intended owners are still concerned about the old cars, and the people who see the lively people pass by, and the store is opened in the new world of land and gold, which is of greater marketing significance for new energy car companies than it is to benefit ordinary car buyers.
To put it bluntly, everyone gathered here mainly to come here gilded, stained with the wealth of the new world, after all, the advertising law does not define what is luxury, the emerging new energy industry has no public standards, everyone hopes that what they are doing now, can become a luxury electric vehicle company in the future should do, Xintiandi is their first battle in the luxury suit.
Nothing is closer to the word "luxury" than "expensive", Xintiandi is very expensive, so open a shop here, first of all, go further from luxury, which is a reason for Li Ren, your daily circle of friends positioning is enough to prove that it is worth four seasons or full seasons when you go out.
And I, seeing that there are so many new energy vehicle experience stores in Xintiandi, everyone is living so vigorously, chasing each other to define the standard of luxury, I came to the fifth conclusion -
Not only will I not lose my job this year, but I'm even expected to get a raise.