Now is the era of self-media, today's headlines are one of the big guys in the self-media platform, then, how much is the revenue of 10,000 hits of headlines? How is the earnings of today's headlines calculated? See below.
Today's headline earnings calculation method at a glance:
Headline revenue comes from the number of ad impressions at the end of each article, which is also the way to read your article and read the ad by the way. Don't underestimate the data statistics ability of the headlines, the reading time of each article, the jump out of the record, the percentage of complete reading, all have accurate statistics.
The revenue of no 10,000 ads is called the unit price, and the level of the unit price is related to the quality of the account. The quality of the account is also the headline index, which is considered in five aspects, such as the professionalism of the content of the individual's post.
According to Xiaobian's understanding, the higher the headline index today, the higher the unit price. From a few pieces, to dozens. The unit price of non-original account articles is about 2-3 yuan / 10,000 yuan / 10,000 reading, and the unit price of non-original account videos is about 1-5 yuan / 10,000 plays. After the originality, after the headline index rises, the unit price of the original account article is about 8-20 yuan / 10,000 yuan / 10,000 reading, and the unit price of the original account video is about 8-20 yuan / 10,000 plays.
How is the reading gain calculated?
Headline ads: Revenue is not calculated based solely on the number of reads, but based on the actual number of ad impressions. Headline ads pay according to the impression, readers want to see the ad you will get money, and the headline ads are at the end, so if the reader can't see the ad, the number of clicks and reads is not counted as the amount of ad impressions. However, the reading volume is higher, and the advertising display will be relatively higher. The unit price of ads with different article quality is different, and the unit price of ads with high quality is higher than that of ads delivered. Generally speaking, if the advertising display volume is 10,000, the basic income is more than 10 yuan, and the advertising fees of different industries are different, but the income is doubled after the opening of the original.
Self-operated advertising: If you have enough reading, you can find your own advertisers, add promotions yourself, and negotiate the benefits yourself. This depends on the position of your reading volume in the relevant field, and the ads you receive. Unlike headline ads, this one is self-operated, not promoted by headlines.
Appreciation: This uncontrollability is relatively large, after all, the current netizens are more accustomed to the free model, so the appreciation payment depends on the quality of the reading population, the quality of the article content and other factors.
Headline video revenue is calculated according to the number of plays, and the amount of playback is not the amount of one play that is clicked on, but the playback time should reach 80% of the length of the video, so the shorter the video, the better. If your video is too long and the content isn't high-quality enough to be engaging, a lot of people turn it off halfway through it, which doesn't count as played.
The sharing of self-media is here for the time being, and I hope that these small things I have explored will be helpful to everyone. Also, I believe that this knowledge is also useful on other self-media platforms