It is said that there is a lot of "metaphysics" in the car, but the professor believes that the most "mysterious" is always this one - luxury.
What do these two words, which often appear in car introductions, mean?
Some say luxury = expensive
It is also said that luxury = rarity
Which statement is "correct"? The professor is not easy to judge, so why not come and see what the car companies say?
Mercedes-Benz is a representative of "traditional" luxury, which is characterized by the high-end materials with exclusive names that can be seen everywhere, as well as the elegance and luxury of the European old-school in terms of styling design.
A Mercedes-Benz S-Class may not make your driving experience change drastically, but surrounded by the luxurious interior of this palace and the ubiquity of expensive leather and wood, even professors who have read countless cars will feel a fluttering feeling in their hearts.
Lexus has a fairly strong influence in the Guangdong market, and the user stickiness is extremely high, and there are often "repeat customers". This strength is not only related to the pragmatic and low-key personality of Cantonese people, but also related to lexus's very typical considerate car-making thinking.
Consumers who have owned Lexus will be able to find a variety of familiar designs on the latest Lexus models. This easy-to-use, reliable and durable "peace of mind" sense of "peace of mind" masks the "short board" of Lexus models that generally perform Buddhism and lack large-displacement engines and luxurious styling blessings, making it a different selling point for Lexus.
Volvo is one of the few luxury brands in the market with "safety" as the main selling point, including the professional accident investigation team, the "Miracle of Life Club" and various crash tests and even accident videos circulating on the Internet, Volvo's safety image is indeed widely circulated and recognized.
Even if the Nordic minimalist style is often complained about as "cold", the interior full of healthy and environmentally friendly materials is difficult to compete with the texture of traditional luxury manufacturers, but just because it is safe enough (including physiological health and physical collision), it has attracted many consumers to use it as a family car.
In the eyes of many people, the advantage of luxury cars is actually rich in functions, high-end configurations, which can bring a very comfortable and convenient car experience. In this regard, it is obvious that independent brands have already performed very well, especially the new power brands.
Just like the Xiaopeng P5, this trendy pure electric compact car not only achieves comprehensive coverage in terms of intelligent configurations such as driver assistance, active and passive safety, but also uses equipment such as on-board fragrance and aviation headrests in the car that were only seen in hundreds of thousands of high-end models before;
Even the introduction of the concept of versatile smart space to expand the in-car entertainment scene, it is indeed very luxurious in terms of configuration and function.
The term "retro" has only been seen in foreign brands with a history of tens or hundreds of years, and those that pay tribute to the classics are often very expensive.
Nowadays, WEY obviously has mastered the popularity code, although it does not have a long brand history, but by imitating the classic classic car design of the 1930s and 40s, it can also be regarded as creating a memorable "classic car" image for itself.
In today's ordinary automobile market where product design is constantly converging, WEY Dream Is indeed very special and very "luxurious".
In fact, just like those top-notch works of art and crafts, they are no different from an affordable commodity in terms of functionality, or even less suitable for use; but the visual results created by artistic creation bring them unimaginably high value.
Therefore, if a commodity has achieved visual and ideological value improvement through design, manufacturing process, etc. in addition to its own functionality, then the professor believes that this product can be said to be luxurious; and for the car, the professor feels that WEY dreams and BYD dolphins are good examples.
In fact, in the eyes of different people, luxury will have different definitions, but in the final analysis, whether it is a million-class car or a hundred thousand-class car, "luxury" is beyond the concept of practicality.
Whether it is better materials or more attentive service, or more configuration, more beautiful design, in fact, it is to bring enjoyment beyond the basic functions; as for which form of luxury is preferred, it is up to the consumer to judge.
I don't know what you think of the article?