Many people on the wish list for the new year,
There are many "grasses" to be pulled.
"Pulling grass" on the Internet often refers to the elimination of the desire to buy,
As opposed to "planting grass".
"Planting grass" is similar to "word of mouth" and "good thing sharing",
Witnesses and visitors evaluate goods and services,
In a first-person tone,
Share authentic experiences,
Become "Planting Notes".
Others through these notes, multi-angle understanding,
I was moved, and I also had the idea of experiencing and buying.
This new type of trust-based shopping recommendation,
Lately, it has been frequently untrustworthy,
Let people have a more intimate experience of "buyer show" and "seller show",
In the midst of fraudulent doubts,
Rejected by consumers.
Before you travel,
Take a look at the "Planting Notes" of the local Internet celebrity restaurant,
Drooling across the screen,
Really eat into the mouth, taste the same as chewing wax;
Blue House, Pink Beach,
Obviously what I see is a fairyland,
Arrived at the destination,
But there are only broken houses and wasteland,
Return to the human world in an instant;
Buy a cleanser,
The blogger says it works well,
When I use my face, I itch,
It is a "three no products".
false "planting notes",
On it are written crookedly and obliquely the words "real" and "personal experience",
Look closely,
But two words can be seen in the cracks of the words: deception.
people's trust in "planting notes",
Largely due to the fact that this is a spontaneous, public welfare sharing,
There is no association of interest.
Lao Wang sells melons, sells himself and boasts, sells more and earns more,
Celebrity endorsements, online celebrities live streaming with goods, but also mostly business transactions,
Comparatively speaking,
The real experience of "vegetarians" has become a valuable resource.
Everyone believes that the "planting notes" are true descriptions and true expressions.
You can help yourself get good things, but also avoid pits and mines.
Unfortunately,
Many bloggers, celebrities and merchants trade,
Collect a promotion fee,
The content posted is no longer a heartfelt recommendation,
Metamorphosis into soft advertising,
"Deception" leads people to the bait, filters are over-glorified,
Bring people into potholes, minefields.
There is nothing wrong with promoting according to laws and regulations,
Reasonable access to "milk bread" should not be discouraged,
Paradoxically,
In the name of sharing, they do advertising and marketing,
Achieved a certain amount of income, but evaded the corresponding responsibilities,
Sleek enough, and shameful enough.
Is it real sharing, or commercial marketing,
Consumers are difficult to discern,
Relevant laws and regulations need to be further improved,
Promote the benign development of this new model.
(A brand party paid to recruit "internet celebrities" to write false "planting notes")
Hire professional writers and online trolls to fictionalize "planting notes" and "internet celebrity reviews",
Provide services such as ghostwriting, sending, brushing and so on,
60 fans can also receive orders,
The gray industrial chain has been formed.
Outside of professional operation,
False routines and "planting grass" ideas are also spreading,
Go to a restaurant for dinner,
The waiter asks for your consent,
To come to your phone,
Write a good review, take a few photos,
Posted on the platform,
Give you a head of sugar garlic or a drink in return.
This way of earning word of mouth,
What is eroded is trust.
Falsehood cannot obscure the facts,
It is the one who consumes trust and collapses.
Trust is an invisible force, an intangible wealth,
It's not easy to build, it's hard to fix,
Destroy it, a "photo deception" is enough.
Sharing platforms and other relevant parties should understand the foundation of their own growth and expansion,
Cherish the trust of users,
Hold the bottom line of truth.