Internet "black words" said well, big factories work without trouble?

The more the Internet flavor of "black talk" punches the screws of workers, the stronger the sense of screws

【Issue 590】

Author: Yang Jie

Source: China Youth Daily | (2022-01-05 06 edition)

Language also affects behavior

A non-Internet person who hears the words "breakdown of the user's mind" for the first time will wonder whether the next step is to stir up the user's waist.

This is just one of the "black words" of the Internet. This knowledge is broad and profound, "pain points" and "matrix" are too primary, and now it is "contact dust" and "demand granulation", making good use of "flow" and finding "the gloss of the brand".

To be a good employee, first of all, you must understand the boss's words, which KA users have been touched by your private domain traffic, asking how many people in the circle of friends like; let's replace the resources, which means to think about how to empty gloves white wolves; say that your product temperament is not young enough, the translation is to adjust the saturation to the highest; the use of user habits is to see how peers copy.

An example of the development of internet "black talk" to the extreme is that some programmers ask what to do if they can't find a gripper on the subway. Answer, hold your hand high, with a closed loop on it.

Mastering these "black words" is an essential skill for practitioners. But if you tell the big sister who spreads pancakes downstairs - can you give my two eggs to the ground, grind the flour, empower the fritters, touch the noodle sauce with high frequency, reduce the granularity of the green onions, and finally master the basic plate of pancake fruit - the big sister may call the police.

"Black words" is a code word for insiders, and once out of context, it is an offense to others. Originally, Internet people use their own grammar to tell stories, as long as they do not output condescendingly to outsiders, we do not need to fully pull the ridicule value. Foreign companies are also mixed in Chinese and English, and the liberal arts also have "inner volumes", "alienation" and "silent spirals", and do not allow other industries to have some verbal habits?

Moreover, language is not a closed and immutable system, it has its own life, and it should be allowed to evolve dynamically. As an industry that has grown barbarically in recent years, the Internet has a number of "black words" with origins, "alignment" and "empowerment" are the favorite words used by foreign companies, and "mind", "blue ocean" and "fission" come from commercial bestsellers.

People do not hate "black words", but are disgusted by the text performance under the packaging of language. In the past, Zhao Lirong and Gong Hanlin had a skit called "So Packaged", and the radish meeting was named after the group of heroes, infinitely raised, and there was always a danger of beautifying reality.

If you are touching fish all day, only brushing Weibo and Douyin, you can say "by strengthening the differentiated genes of cognitive multi-platform, feeding back the ecological construction of your own middle office, integrating resources with the combination of punches, and improving the granularity in the measurement of product experience." If you pull people into the WeChat group, it can be said that it is "a barrier to quickly establish a user group". You put a few more pictures of beautiful women on the front page, called "good at insight and grasping human nature."

These flexion statements are probably not used in daily chats, but they have a different effect in the weekly reports of major factories. Internet companies have daily, weekly, monthly, quarterly reports, said to be work reports, in fact, is an arena, "do a good job is not as good as PPT to do well" "weekly report blow well, salary is not troublesome."

Many times the criterion for evaluating the quality of work is who has the most words and who uses words well. Some companies also require a daily newspaper of 500 words, and employees use post-it notes to write down the daily work in great detail, including who to call, what to communicate, and then change the tall saying to package it, like an 800-word essay, but also to quote the students of the scriptures.

It is reasonable to suspect that nonsense literature may have originated from the reporting materials of the big factories. To put it in the words of The Shawshank Redemption: When you first read these words, you hate them; slowly, you get used to living in them; eventually you will find yourself having to live on them.

In March 2021, In a speech on the 9th anniversary of ByteDance, Zhang Yiming presented a bimonthly report full of "black words" on the Internet, criticizing, "Many of our important decisions do not need so complex descriptions." ”

"Black words" is a kind of literary beauty, which constitutes the eight strands of the new era, summarizing this week's playing style and looking forward to next week's link. Some people left their jobs because they couldn't stand the anger of the weekly report, and when they applied, they were asked to write another summary.

Philosopher Chen Jiaying said that many real problems are obscured by jargon and need to be expressed in natural language to touch on real confusion. Some work, obviously a few lines of simple words can communicate well, you have to give the text a thick makeup, draw a full makeup, to feel safe.

What kind of "black words" people choose, "black words" will in turn shape people's thinking, everyone speaks in a tone, I don't know whether to increase the sense of identity, or copy the idea. There is always a feeling that the more the Internet flavor of "black talk" rushes, the stronger the sense of screws for workers.

Language also affects behavior. The work that can produce the longest weekly report in the shortest time is rushed to do; the work that takes time and cannot be written into the weekly report is done by no one. Finally, there are more and more larks that can sing, and fewer and fewer woodpeckers to solve bugs.

The weekly newspaper was originally a normal means of communication, but it was used rigidly, making it a carrier of formalism. Writing thousands of words, usually there is no response, it is better to let the leader write a weekly report to the subordinates, introduce the management's requirements and satisfaction with the current business, and what related departments can borrow to solve practical problems and improve work efficiency.

Perhaps aware of the ills of the "Eight Strands", in May 2021, Daniel Zhang, chairman of Alibaba's board of directors, said in response to employees: "Encourage the cancellation of weekly reports. "The Shuluo Field is gone, and the over-packaged black words don't have to appear anymore."

Source: Zhongqing School Media