Image source: Stock Snap
The hot summer has arrived, what is the most important thing? Lose weight? No, weight loss can be suspended, of course, to first let the taste buds of the tip of their tongue get addicted
When you're sweating, grab an ice cream, not to mention how refreshing it is! And the annual ice cream market, will also produce a lot of "net red" ice cream, and then Xiaobian will give you a good plate.
The "salted egg yolk" flavor is still hot this year.
Unexpectedly, in addition to the popularity of salted egg yolk in the catering industry, this year it is "red" in the ice cream industry. At the beginning of summer, the figure of salted egg yolk ice cream can be seen on major social platforms such as Little Red Book and Douyin, and many people have purchased punch cards.
Image source: Aoxue flagship store
Is it salted egg yolk ice cream or double yolk ice cream? This ice cream in the middle of the two egg yolks, white and yellow are two different flavors, the white part is milk flavor, the milk flavor is more intense, the sweetness is not strong, the yellow part is the salted egg yolk taste, but it is not really salted egg yolk quicksand taste, saltiness is moderate.
This slightly sweet and salty taste is relatively novel, and at the same time, the shape is chic and cute, and the casual shot is a small fresh style, and the value is placed here, no wonder it is hot when pushed.
Before the food economy also took stock of some strange spicy products, such as spicy candy, spicy yogurt, spicy chocolate, etc.
If the ice cream is spicy, will it be the feeling of "ice and fire"?
This year, Cute, who has been taking the fresh route, has launched a "dark dish" - spicy mulberry charcoal black cones. Tearing open the wrapping paper, you can find that there are really dried peppers spread on the cone, which is not decoration, but genuine peppers, slightly spicy, and wrapped in sweet and spicy sauce.
Image source: Ningpai cold drink wholesale
Mulberry sauce acidity is moderate, after all, it is still an ice cream, the overall taste is sweet, the carbon black part at the bottom, Xiaobian can only remind you to wipe your mouth quickly after eating, otherwise it is like poisoning...
It is worth mentioning that this cute multi-ice cream packaging uses the male protagonist Wei Wuxian image in the novel "Magic Ancestor", in the novel, Wei Wuxian himself is a fanatic of chili peppers, so the highlights of this wave of marketing are also very clever.
This year's Great White Rabbit has continued to earn enough consumer attention.
At the beginning, the popularity of foreign white rabbit ice cream made domestic consumers unable to hold back, and they were full of expectations for the big white rabbit ice cream. Last month, Great White Rabbit and Happy Lemon launched a pop-up milk tea shop, and recently, the Great White Rabbit Ice Cream launched by Ningbo GuanshengYuan also arrived as scheduled.
Image source: Universal Foods
This ice cream is called milk white rabbit ice cream, and strive to restore the most real milk candy taste, some netizens think that the taste is not as sweet as milk candy, not sticky teeth, there are also netizens commented that it is a cottage white rabbit, the taste of creamer is too heavy. Stylistically, each ice cream stick resembles an enlarged white rabbit milk candy.
The shape of the milk white rabbit is still a normal ice cream shape, and the next "little milk dog" ice cream really makes people a little "can't get off the hand".
"Little Milk Dog" ice cream from the netizen evaluation, the taste is not particularly winning place, there are comments that the taste is very greasy, there are also said that there are too many ice slag, the entrance feels poor experience.
But from the perspective of modeling, you can indeed see that the skin lines of the small milk dog, dog hair, etc. have been restored in great detail, and I don't want to go to the hand and feel that no matter whether I move that part first, it seems to be a little cruel...
Have any friends tried ice cream in real fruit?
The fruit castle peach sheba, which was on fire last year, is still an internet celebrity this year. The bag is opened to be a real peach, and is committed to restoring to the real peach flavor, the entrance is sweet and sour, you can try to eat the delicate slush with the peach meat outside.
Image source: Fruit Castle flagship store
However, to say that this net red ice cream has some shortcomings, too expensive to estimate one, the average price of about 32-35 yuan.
There are also Zhong Xuegao, Menglong, Yili, Meiji, Middle Street 1946, etc., in fact, are well-deserved "net red ice cream", Xiaobian here is not repeated one by one, but they can be loved by consumers, the reasons for becoming Internet celebrities can be summarized as:
Taste is paramount. Ice cream pays attention to ice while having a delicious experience, too much ice residue taste hard, too much cream on the taste, but also to take into account the level of calories, etc.; in addition, the innovation of taste for ice cream is also a big test, to take into account the range of consumers, too strange, may be the effect will be counterproductive
Image source: unsplash
Face value. In the era when young consumer groups have become the main consumer groups, the beauty economy has risen. Therefore, whether it is from the packaging design or from the product modeling, the level of product appearance determines the purchasing power and sharing and communication behavior of consumers to a certain extent.
Marketing is king. In this era of traffic, marketing means are indispensable. At present, the multi-channel marketing industry chain model of self-media, short video platforms, social platforms and other channels is almost complete, and through live broadcasting, Internet celebrity sharing and other means, it can not only reduce the cost of publicity, but also enhance the effect of circular publicity.
Tell me about what are your favorite Internet celebrity ice creams, right?
(This article is published by the food economy editor according to the superman evaluation, burning finance, eat all over Jiaxing, Wuhu cuisine and other news, if there is infringement, please contact Xiaobian at the first time to deal with it, if reprinted, please contact Xiaobian for authorization.) ）