2021 has just passed, 2022 has arrived, and now it is close to the Spring Festival. At this time of year, price increases are an inevitable topic of conversation. For example, the rise in vegetable prices, the demand for vegetables in every household is very large, the supply of vegetables in winter is insufficient, and the transportation cost will increase, and the price of vegetables is inevitable.
There is also the Spring Festival, the price of all walks of life will also increase, after all, the labor cost will increase during the festival, washing a car, haircut or even asking for a housekeeping, the price will be much higher than usual. However, such price increases will generally restore the market level after the festival, forming a "price increase tide" level.
However, some commodities are "rising", almost the entire 2021, this commodity is the home appliance that every household has demand.
Home appliances "rose" for a full year in 2021
Refrigerators, TVs, washing machines and other home appliances, almost indispensable in modern families, can be called "just need products", and the price increase of just needed, is bound to have a certain impact on each of us. From the beginning of the year to the end of 2021, home appliances have been rising in price.
In the first half of 2021, many well-known home appliance brands, including Midea, Haier, Gree, TCL and so on, have successively announced price increases, and the highest price increase of their products is even as high as 15%. AVC data shows that in March, the prices of many large appliances, including air conditioners and washing machines, were rising, of which the largest increase was in refrigerators, with the average price rising by 0.11 million yuan month-on-month to 0.55 million yuan.
Even in the second half of the year, with shopping festivals such as "618" and "Double 11", there is no price reduction promotion in the home appliance circle. According to the "Securities Daily" report, the price of many home appliances during the "618" period even increased slightly compared with the same period in 2020. The same is true of "Double 11", and the promotion of home appliances is very small.
Therefore, it is said that home appliances rose from the beginning of the year to the end of the year, and according to the "2021 China Home Appliance Industry Third Quarter Report", China's air conditioning products have even begun to rise in price from the second half of 2020. Such a price increase is really "a wave of uneven waves and a wave of rise".
At the end of 2021, some insiders predict that the price increase of home appliances will not stop in 2022. I have to say that this prediction is really quite accurate.
2022 "Home appliances first rise"
Now, less than a week after 2022, Midea air conditioners announced that the price increase on January 4, 2022, although there is no specific announcement of the increase, but it should be the same as before, different models of products have different increases. Since then, the home appliance circle has also ushered in the "first rise in home appliances" in the New Year.
However, the price increase in 2022 is not only the brand of air conditioning in the United States, as early as the end of 2021, many brands announced price increases in 2022. Pentair water purifiers, for example, have officially increased prices in January 2022, and dealers have raised prices by 9%.
At the same time, the home appliance brand Merno will also increase prices from 2022. It seems that the "price increase tide" of the home appliance industry will continue from 2021 to 2022. The price increase of home appliances is ultimately paid by consumers, and the cost of buying home appliances at this time is definitely higher.
However, don't think that these home appliance brands can make more money, in fact, many home appliance companies are forced to increase prices.
The price of home appliances has risen, forced by helplessness
In 2020, the global outbreak of the "black swan event" has caused a lot of impact on the global economy, and the prices of many commodities have begun to rise all the way, and until now, the prices of many commodities are at a high level. Among these commodities, many raw materials are needed for the home appliance industry.
From the data point of view, the LME copper price rose very sharply in 2021, directly from 4626.5 US dollars / ton in 2020, once rose to more than 9000 US dollars / ton, doubling; not only copper, LME benchmark aluminum prices also reached a high of 3044 US dollars / ton in 2021, setting a record for the highest price since July 2008;
In addition, zinc, nickel, lead, tin and other metal raw materials, prices have risen to varying degrees, not only these metal raw materials, plastics, compressors, panels, chips and so on The price is also rising. And these, will directly lead to higher manufacturing costs of home appliances, if you still leave the factory according to the original price, losses are possible.
Therefore, in order to maintain profits, many home appliance companies have to increase prices. If the price of these raw materials continues to rise in 2022, then the "price increase tide" of home appliances may continue for a longer time.
However, the rise in the price of raw materials is only one of the reasons, and the other reason is that the demand in the home appliance market is decreasing. After all, today's real estate is not as hot as before, the demand for home appliances is naturally reduced, and home appliances are not so easy to lose goods, which is like buying a TV, it may not be until many years later to buy the next one.
The demand for the home appliance industry is reduced, and in order to maintain profits, it can only take the form of price increases. However, the higher the price, the less sales of home appliances may be sold, and the price cannot rise indefinitely. Therefore, if the home appliance industry wants to maintain profits, it may have to think of other ways.
Do you have any demand for electricity buyers? If the price of home appliances increases, will you still buy them? Feel free to leave a message in the comments section.