With the continuous development of smart phones and the continuous improvement of functions, in order to meet the needs of different users of various machines, many functional products have emerged on the market. Previously, every phone needed at least one bright spot as a selling point; now, multiple highlights may appear in a single phone. Of course, such a situation is also a good explanation, with the homogenization of mobile phones more and more serious, unilateral improvement has been difficult to attract consumers, and manufacturers in order to make up for the lack of functionality and lead to user loss, most will choose the following two ways: first, let the brand of product diversification, to put it bluntly is to meet the "special" needs of different users and increase more subdivision models; second, enrich the product strength of the single product, is to make the product more functional, can meet the advanced needs of most users. Of course, these two aspects seem simple, but it is not easy to do.
Recently, Vivo released the vivo S12 series of "comprehensive excellence and natural excellence". First of all, according to the slogan, it is not difficult to see that the vivo S12 series is more comprehensive than the previous generation model or other competing models; secondly, it is naturally outstanding, this sentence expresses that the ability to take pictures will be more natural, vivo through concise language for everyone to bring its main selling points. Today, I will analyze these two points in depth, what are the outstanding features of the vivo S12 series.
01 Selfie is a surprise from the beginning to the end
Starting from the original vivo S series, the front-facing image is the main selling point, in order to meet the needs of female consumers for "beautiful shooting", "simple shooting" and so on, vivo continues to dig in the field of imaging, whether it is filter color, picture tuning, selfie teaching... The front image link of the vivo S series has been gradually formed. Of course, the vivo S12 series is no exception, not only has a front-facing 50 million pixel dual camera and a two-color temperature four soft light, in terms of hardware to see vivo full of sincerity. In terms of software optimization, vivo uses a micron-level skin-resurfacing facial expression algorithm to bring you a more three-dimensional facial features and a natural skin tone for those who love beauty.
First of all, the combination of dual main camera and dual temperature flash is difficult to see in the same level. When the competitors at the same level are still stuck in single and dual cameras, vivo has long advanced to tuning, and it has led the development direction of the front image system in terms of front image, and gradually become the benchmark of the front selfie function.
02 Performance is a weapon of comprehensive equalization
Of course, there are gains and losses. Perhaps in everyone's impression, the vivo S series has been "castrating" performance, in fact, as our requirements for mobile phones are getting higher and higher, an excellent processor has become very important, and if you want to develop comprehensively and balance performance, you can't use the front selfie to "exchange" performance like previous generations of models. When you choose a mobile phone, you may choose one of the two or even one of the three, then it depends on who is more balanced.
The vivo S12 series is globally optimized in terms of performance. First of all, it uses the Tianji 1200 5G flagship processor, which can provide strong performance support for the vivo S12 series, and adopts CPU BOOST in CPU hashrate scheduling to further improve the fluency of the mobile phone. Not only that, thanks to TSMC's 6nm process process and integrated 5G modem effectively controlling power consumption, performance performance is naturally fast and stable.
Of course, only focusing on the processor on the one hand is still a bit monotonous, vivo S12 series is also equipped with high-speed flash memory UFS 3.1 and dual-effect memory fusion + 4G technology, forming vivo's unique performance "iron triangle". Larger storage, faster read and write speeds, optimize memory utilization while improving overall fluency.
In addition, the overall improvement is of course indispensable to the screen and heat dissipation. In order to bring a more enjoyable game experience, vivo S12 adopts a 240Hz high brush screen, which can reach a 1000Hz touch sample rate in the game scene, which can make the operation more responsive to the hand screen more quickly. In terms of heat dissipation, vivo S12 adopts the upper layer of the aluminum alloy motherboard, which can quickly guide the heat emitted by the motherboard to the VC vapor plate and graphite heat dissipation film, so that it can cool down more thoroughly.
Compared with many competing models, vivo S12 not only has a more versatile technology configuration, but also a number of innovative technologies, and skips the game waiting screen through the AI intelligent engine. In order to create a more immersive game experience, the newly designed game box sidebar integrates three tabs of performance panel, small window and game tools to help everyone reduce external interference when playing games and achieve an immersive high-energy experience.
03 Design is the focus of standing out
Vivo S series has never disappointed everyone in terms of design, whether it is the original S1 or today's S12 series, thin and light design, dazzling appearance, good grip... You can find it all in it. Perhaps for more female consumers, higher appearance and gorgeous fuselage are also key pluses. The vivo S12 has been upgraded again on the basis of inheriting the advantages of the previous model, bringing a more refined fuselage.
Vivo S12 Pro, as the main highlight model of this year, not only has a large screen, high performance, but also has an ultra-thin and light body. Due to the use of 3D flexible screen, the whole machine is thin to 7.36mm, and with a weight of 171g, it can bring you a very good gripping experience.
Of course, the thin and light fuselage shows the excellent design of vivo. Whether it is the slightly curved line in the back panel of the fuselage, or the border with the right corner, the right screen size, with the narrow border design around the perimeter, can be easily controlled with one hand. Want to achieve "extreme" thin and light, it is also very difficult, vivo S12 Pro not only adopts ultra-thin TW cover technology, but also applies ultra-thin screen PCB technology, and also controls the gap between the front camera and the cover, on the basis of not destroying the internal structure of the fuselage, so that the whole machine becomes more light and thin.
In order to win everyone's hearts, vivo S12 series is also equipped with a new photochromic 2.0 technology, using cross-industry materials and technologies to provide it with a unique "frosted" texture, not only first-class feel, the color is also more vivid.
Summary
At present, the vivo S12 series has been on sale for a period of time, and according to the feedback of the market and users, it has achieved a lot of success. S series has always been positioned as a fashion entertainment product, featuring fashion, the main young it has attracted many users through design, and by digging deep into its potential strength, it has also proved that not only "in vain", comprehensive and balanced development is what it pursues.
Vivo's progress in the field of smartphones in recent years is obvious to all, whether it is the all-round flagship X series or the young flagship S series are very popular. As the most important branch of vivo's many product lines, the S series has a pivotal position; this year, the iteration speed of the vivo S series new machine has ushered in a new high, and four models have been launched within one year, which will continuously meet the market demand while polishing the products more exquisitely. Nowadays, vivo X series has taken on the heavy responsibility of impacting the high-end, S series as the most powerful branch in the 2K-3K price range, perhaps at this price to bring you quality products and experience is its ultimate purpose.
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