For a long time, Japanese and Korean brands have been the main exporters of asian regional trends and fashion culture, and have influenced the aesthetics of domestic players;
In the past year, you may have felt the concentrated outbreak of "domestic designer brands", so we also want to investigate the acceptance of Japanese and Korean players;
A total of 19 well-known buyers in the scope of the survey day and South Korea, including 16 excellent domestic designer brands, combined with player feedback and the reasons for selection, you can feel the real ecology of the current domestic designer brands in the local area.
DSM、
South Korean bloggers gathering place Samplas,
Facing NAMESAKE, HAMCUS, etc.,
For selection and dissemination:
NAMESAKE
Entering a boutique: Addicted Seoul (Seoul),
GR8 (Tokyo) and so on
Less than two years after its establishment, NAMESAKE's iconic sports × fashion style quickly attracted the attention of Asian, European and American players, and star items include "fishing net vests", basketball pants, baseball shirt-fit shorts, sleeveless vests, etc.;
Overseas players interpret NAMESAKE
In the first season of AW20, it was introduced by DSM (now available in New York and London E-SHOP), and then GR8 and Addicted Seoul, a Korean buyer who has been established for nearly 20 years, have also begun to export NAMESAKE aesthetics to players everywhere;
GR8 members Yoshi, Jbalvin, Westbrook
Quavo and others have also repeatedly applied namesake
HAMCUS
Entering the buyer's shop: Swipe (Miyazaki City),
082+ (Osaka), Samplas (Seoul), etc
HAMCUS has gradually entered Japanese and Korean buyers in recent years, and through the number of fans and tags of HAMCUS overseas social platform accounts, players from all over the world have a high degree of entry and attention;
Overseas players interpret HAMCUS
As a pioneer brand focusing on wasteland vision, buyers and overseas players often love to dig out eye-catching items in the HAMCUS series, and the upper body of Icons such as Errolson Hugh and TS also plays a good role in bringing goods.
TS recent upper body
HAMCUS 21AW down jacket
ATTÈMPT
Merchant stores: Samplas, Aland (Seoul), etc
The Korean blogger circle plays an important role in selecting and carrying goods for the products of Brands such as Paf, and the domestic brand ATTÈMPT, which has similar attributes, was introduced by Samplas, a buyer shop led by Kyle, a member of the blogger circle;
Samplas boutique
Almost all the items that appear in the catalogue of the past two seasons can be started in Samplas, and for many local shoppers, the style of ATTÈMPT can easily add style;
Samplas recently went on sale
ATTÈMPT 21AW Series
At the same time, this is also the reason why ATTÈMPT has been mined by a small number of Korean players to be introduced and tested by more buyers such as ALAND;
Korean player upper body ATTÈMPT last year's single
UMAMIISM
Entering the boutique: Atrium (Fukui), Samplas,
Wut Store (Tokyo), Dugout Clothes (Fukuoka), etc
The unrestricted style positioning has made UMAMIISM's audience more diverse, and it has also been introduced by Asian buyers, including ATRIUM, a Japanese store that sells basic models, and Samplas, which often mines pioneer brands;
Japanese and Korean players interpret UMAMIISM
High saturation tones, large silhouette knitwear items, itself is the japanese and Korean young players favored style, and the integration of military, avant-garde elements of the design, but also fit the SAMPLAS and other buyers of the selection of the eye, get 91yxng and other Korean bloggers to start with the upper body;
PROFESSOR. E
Enter the boutique: 082+, Samplas, etc
Japanese boutique 082+, focusing on the discovery of designer brands with high acceptance and moderate price among young players in Asia;
Professor from Taiwan. E, niche and design sense online, mixed function, craftsman, court techniques to create stormtrooper suits, jackets, etc., by many Asian players as treasures, the price is generally in 2k ~ 3k RMB.
Interpretation by overseas players
Gr8 and other stores under the introduction of Wu He,
Lisa These represent the player,
Fascinated by domestic units such as RUI ZHOU:
WINDOWSEN
Entering the buyer's shop: GR8, etc
In 2019, Sensen Lii, who graduated from the Royal Academy of Arts in Antwerp, founded his personal brand WINDOWSEN, which was named one of the "five emerging designers who need to be recognized" by Vogue;
The follow-up showed a very rapid upward momentum overseas, and the current overseas social platform gained nearly 14W fans, and the number of interactions per PO article also performed well among Chinese designer brands;
Overseas players interpret WINDOWSEN
Or influenced by the mentor Walter Van Beirendonck, WINDOWSEN's style is extremely imaginative, highly sought after by overseas "asian players", has created many blockbusters, Lisa, Rihanna, etc. have upper bodies, and many items are included in the Tokyo GR8 boutique.
Lisa, Rihanna upper body
penultimate
Entered the boutique: Mukta (Kobe), GR8, etc
With its iconic collage technique, penultimate is currently showing great potential overseas, as well as elements such as buttons and vintage prints, which attract the attention of select stores GR8, Mukta, and players chasing retro craftsmanship;
Japanese and Korean players performed
Dressing representatives, including the New York-based shop Huiben Shop we've talked to, as well as Wu He, have also recently been drawn to penultimate's highly recognizable pieces.
Wu He, Huiben Shop
Multiple renditions and presentations of penultimate pieces
XANDER ZHOU
Buyers: Baycrew's Group (Tokyo), GR8, etc
XANDER ZHOU is known in the fashion world for its "Oriental Surrealism" design concept, which not only shines at London Fashion Week, but also attracts the attention of GR8 and the mixed-use store Baycrew's Group;
22 Futuristic items from the Spring/Summer/Early Fall "Variationable Bionic Body" series, such as monster shoes and "robot leather pants", are frequently used by Asian players;
Overseas players upper body, sun out
XANDER ZHOU piece
The balance between the recognition and acceptance of the piece is excellent, such as the early arrival of the well-known blogger Wisdom Kaye with the goods on the body, and the overseas "collage cargo pants";
Wisdom Kaye upper body
XANDER ZHOU cargo pants
RUI ZHOU
Entering the buyer's shop: Nubian Tokyo (Tokyo),
Cherry Fukuoka (Fukuoka) and others
RUI ZHOU's overseas performance in the past two years can be described as "phenomenal", with a strong internet celebrity group, and it is also recognized by the industry, becoming the first Chinese designer brand to win the Karl Lagerfeld Prize Award;
A sister, Kylie upper body
RUI ZHOU
Japanese boutiques such as Nubian tokyo and Cherry-fukuoka, which specialize in men's wear, as well as fashion stores L'armoire from Singapore and boutiques in Europe and the United States, are introducing more and more units of RUI ZHOU.
RUI ZHOU's signature cutout piece
Feng Chen Wang、
UMA WANG et al.,
It has become a must-have for Japanese and Korean buyers:
Feng Chen Wang
Buyers: GR8, Nubian Tokyo,
Cherry-Fukuoka, Oneness Article (Aomori City),
082+, 10 Corso Como (Tokyo),
Kikunobu Tokyo (Tokyo) and others
In our survey, Feng Chen Wang is the domestic designer brand with the highest appearance rate in Japanese and Korean buyers, from 10 Corso Como, which focuses on women's fashion, to 082+ that favors male players, and other stores have been introduced;
Whether it is the recent hot bamboo bag, or the down jacket and suit that focuses on avant-garde visual cuts, Feng Chen Wang can easily control the preferences of overseas players.
SANKUANZ
Entering the boutique: Adekuver (Seoul),
GR8, 082+, etc
Recently, in the store activities of Adekuver, a multi-brand concept buyer in South Korea, many players have started SANKUANZ items in the store, such as blogger Yanggeng, etc., including the previous co-branded shoes with Crocs, which are also popular among Korean players;
Korean and Japanese players are on the upper body
Influence also radiated to Korean stars, and earlier Simon D wore a pair of SUNUANZ's zippered cargo pants, which caused many fans and followers to buy the same model.
Simon D bodice SANKUANZ zipped cargo pants
A WANG
Entering the buyer's shop: 24th Of August (large version),
B'2nd (Tokyo) and others
UMA WANG combines retro, craftsman and a little "fairy" design, such as long skirts and recently hot "round frame eyes" and other items, which are quite popular among overseas female players;
It is also a Japanese boutique selling pioneer, dark, vintage craftsman texture items 24th Of August, B'2nd, etc., often using UMA WANG as a "must-have" reason;
Overseas players interpret and post
UMA WANG piece
YANG LI、ZIGGY CHEN、
JUNLI、SAMUEL GUÌ YANG
Enter the boutique: GR8, Adekuver, etc
These 4 domestic designer brands, although there are not many Japanese and Korean buyers, but each store is very representative, which is one of the reasons why they attract the attention of overseas players;
For example, YANGLI's zippered hoodies and iconic leather pants made of fashion tailoring, "NO SYSTEM" slogan hats, etc., have been interpreted by players in Asia, Europe and the United States;
Overseas players interpret YANG LI
Chiveskella, a blogger who often wears pioneering brands such as Balenciaga, has recently chosen ZIGGY CHEN large-silhouette down jackets, while JUN LI's French court coats are also sought after by overseas female players;
ZIGGY CHEN (Part 1)
JUN LI(下)
Domestic designer brands, in the past two years in China, have been more and more valued and selected by young people, which is not surprising, limited by the length of the can not show more, but through the above perspective of the buyer's shop, I believe you have also experienced that looking at Asia and even the world, Chinese designer brands' keen control of style, fashion trends, and the degree of favor of single products are on a road worth looking forward to.