Source: Jiaxing Daily - Jiaxing Online
On the morning of September 25, the 16th China Yiwu Culture and Tourism Products Trade Expo opened. Xiuzhou Cultural Tourism Investment and Development Co., Ltd., Zhejiang Zhang Cuifeng Food Co., Ltd., Jiaxing Zhenzhen Lao Lao Food Co., Ltd., Xiuzhou District Xincheng Yuan Shuntai Pastry and other cultural tourism enterprises appeared at the Expo.
The theme of this exhibition is "Talking together for a hundred years, common prosperity, beautiful life, beautiful China". Closely following the requirements of the new development stage, implementing a new model of offline online exhibition, giving full play to the role of the exhibition as a platform in product trading, project display, resource sharing, and information exchange, the audience can log on to the official website of the expo to browse online, and realize functions such as live broadcasting and negotiation. The exhibition has 8 pavilions, including theme pavilions, tourism commodity pavilions, and intangible cultural heritage experience halls. The scope of exhibition includes cultural and tourism creative products and design services, smart tourism services, creative tourism products, consumer cultural products, productive protection intangible cultural heritage products, etc.
At the exhibition site, Xiuzhou Cultural Tourism Investment and Development Co., Ltd., which has Xiuzhou's golden business card of "Xiuzhou Peasant Painting" products and derivatives, has participated in the exhibition for four consecutive years. After receiving the invitation to the exhibition this year, the company carefully selected the peasants' silk scarves, suitcases and other commodities that had both regional characteristics and the favor of citizens and netizens to participate in the exhibition, attracting exhibition tourists to stop and pay business prices.
This year, the third batch of excellent intangible cultural heritage tourism commodities in Zhejiang Province was announced, and Zhang Cuifeng's candied fruit was selected. Zhang Cuifeng candied fruit is the main product of Zhejiang Zhang Cuifeng Food Co., Ltd. Milky plums, sugar kumquats, fragrant olives... Zhang Cuifeng's candied fruit debuted at the expo. Mango sauce, full of flavor, soft glutinous sweet and sour, shiojin peach meat is rich in taste, full of strength, suitable for all ages, And the slight acid of Japanese plum cake sweeps the tip of the tongue, making people feel happy and appetizing. Zhang Cuifeng brand was founded in 1914, its sauce mango, plum products, tangerine peel and so on are deeply loved by consumers. The traditional skills of Zhang Cuifeng Su-style candied fruit are integrated with the traditional candied fruit making techniques of Jiangsu and Zhejiang, and various types of medicinal and food dual-use ingredients are added, and six standard processes of finishing, initial production, floating water, living in the tank, cooking goods and drying have been formed.
As one of the intangible cultural heritage food enterprises, Yuan Shuntai Pastry satisfies the taste buds of exhibition visitors. Yuan Shuntai pastry is a century-old shop in Xincheng Town, which has now been passed down to the fifth generation, Dingsheng cake, green dumplings, Yuanbao cake, moon cake, etc. are the characteristics of the store, Yuan Shuntai pastry still retains the traditional handmade. "On the first day of the museum, Dingsheng Cake and Sugar Cake were sold out, and this time participating in the expo not only promoted xincheng cuisine, but also learned packaging technology and saw multiple styles of products, laying the foundation for entering the scenic spot later." Shen Danlu, the fifth generation, said.
"The real old rice dumplings are fragrant and delicious, and they spread the taste of old Jiaxing City." In front of the booth of Jiaxing Zhenzhen Lao Lao Food Co., Ltd., many tourists came to show and taste the martial arts of Yumu. In recent years, in order to spread the "old taste", the true old and the old have continuously developed "new crafts" and established the Zongzi Culture Museum, so that the intangible cultural heritage will shine with new brilliance in the new era.
Tell the story of Xiuzhou and show the vitality of intangible cultural heritage. In recent years, Xiuzhou District has worked hard to explore cultural tourism enterprises and products to participate in the Expo every year, insisting on promoting Xiuzhou Cultural Tourism in an all-round way, promoting enterprises to learn from each other at the Expo, absorbing new ideas, and helping the cultural construction and tourism development of the whole district to a new level.
(Photo courtesy of respondents)
This article is from [Jiaxing Daily - Jiaxing Online] and only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.
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