Source: Jiaxing Daily - Jiaxing Online
Recently, the third batch of excellent intangible cultural heritage tourism commodities in Zhejiang Province was announced, and Zhang Cuifeng's candied fruit in Xiuzhou District was selected. Up to now, three commodities in Xiuzhou District have been selected into the list of excellent intangible cultural heritage tourism commodities in Zhejiang Province, and the rest are Xiuzhou farmer painting derivatives and Xincheng traditional pastries.
The selection of outstanding intangible cultural heritage tourism products aims to further promote the integrated development of culture and tourism in the province, cultivate and create a number of exemplary and influential intangible cultural heritage tourism products, and promote the creative transformation and innovative development of intangible cultural heritage in the contemporary practice of the people.
It is understood that Zhang Cuifeng candied fruit is the main product of Zhejiang Zhang Cuifeng Food Co., Ltd. Zhang Cuifeng brand was founded in 1914, is a representative brand of Su-style preserves, its sauce mango, plum products, tangerine peel and so on are deeply loved by consumers. The traditional skills of Zhang Cuifeng Su-style candied fruit are integrated with the traditional candied fruit making techniques of Jiangsu and Zhejiang, and various types of medicinal and food dual-use ingredients are added, and six standard processes of finishing, initial production, floating water, living in the tank, cooking goods and drying have been formed.
Zhejiang Zhang Cuifeng Food Co., Ltd. is a comprehensive candied snack business enterprise integrating R&D, production and processing, and retail. On the basis of inheriting the traditional formula and process of the old Zhang Cuifeng, the company carries out process layout and organizes production in strict accordance with the requirements of modern food safety production. The company currently has a modern laboratory, using scientific and technological means to effectively ensure the quality and safety of raw materials, semi-finished products and finished products.
The integration of cultural tourism is an important opportunity of the times facing the development of non-genetic inheritance, and excellent intangible cultural heritage tourism commodities are a model and medium for the integrated development of cultural tourism. According to the relevant person in charge of the Cultural and Tourism Bureau of Xiuzhou District, as a representative product of the integration of intangible cultural heritage in Xiuzhou District, Zhang Cuifeng candied fruit has very strong regional characteristics of Xiuzhou, which fully reflects the cultural characteristics and resource characteristics of Xiuzhou, has a high brand awareness, a good market reputation, meets the needs of market development, and plays an active role in the dissemination of intangible cultural heritage and tourism services.
In recent years, Xiuzhou District has vigorously promoted the integrated development of culture and tourism, and revitalized intangible cultural heritage by creating intangible cultural heritage tourism products and century-old brands. Next, Xiuzhou District will effectively strengthen the inheritance and innovation of intangible cultural heritage and intangible cultural heritage tourism commodities, continuously deepen the "intangible cultural heritage + tourism", encourage relevant enterprises to give full play to the demonstration and driving role, continue to guide the creation of intangible cultural heritage derivatives, build an intangible cultural heritage industrial chain, and promote the integrated development of intangible cultural heritage and tourism.
(Some of the pictures come from the Reading Jia Database)
This article is from [Jiaxing Daily - Jiaxing Online] and only represents the author's views. The National Party Media Information Public Platform provides information release and dissemination services.
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