What is the best way to let more people grab tickets in the Spring Festival?

This year's Spring Festival, the national railway is expected to send 280 million passengers, an increase of 28.5% year-on-year. Every Spring Festival, buying tickets always becomes a clichéd problem. The railway department is also making efforts to improve and iterate year after year to achieve better service.

This year's Spring Festival is still under the special circumstances of the epidemic, in order to ensure the Spring Festival, the Iron Corporation has also launched a number of new measures for ticket sales and refund and change services. However, the problem of ticket snatching should still exist. In order to solve this problem, many people find some platforms to grab, many people in order to ensure that they can grab, but also spent dozens of yuan to buy an acceleration package, share it to the circle of friends to let friends help. But what makes them wonder is that many times, this still can't grab the ticket, but others "snap" on the 12306 waiting. In this regard, Railway 12306 also made it clear that the "acceleration package" used by consumers does not have the right of priority to purchase tickets, and no matter which ticketing software needs to queue up in the railway 12306 ticketing system.

So, are these ticket-snatching software "IQ tax"?

The Spring Festival needs to transport a large number of passenger flows in a short period of time. The best solution is that there are many trains and planes, and everyone can return home within two days near the Spring Festival. However, it is impossible for the railway to build capacity during peak hours, and if the capacity is built at this intensity, it will be idle on weekdays and will lose a lot of money.

Therefore, the optimal does not exist. The railway transportation capacity established according to the usual needs will inevitably not be able to meet the needs of the Spring Festival, which is an inevitable and even reasonable thing. The existence of this mechanism affects the ticket purchase link, which is the basis for the bad experience of buying tickets, and it is difficult to change.

In order to avoid trouble, many people turned to the purchasing service and spent twenty or thirty yuan to the platform to buy. Market-oriented purchasing, first of all, has brought about an increase in efficiency. Consumers have a lot less trouble, do not have to stay in front of the computer, once unsuccessful and come again, just fill in the requirements. The cost of snatching is not high, and many people who are not familiar with the operation of computers and mobile phones can also operate slowly on mobile phones.

Without a market mechanism to provide daigou, age, digital skills, cultural level, these unfairness, it is impossible to spend twenty or thirty yuan to erase. In this sense, daigou brings greater fairness and efficiency, and there is no problem. This is the role of the market mechanism.

As for acceleration packages, people who use ticket snatching software, or grab tickets on big platforms, their needs are in line with 12306. But in the service provider, it is hierarchical. For those who have purchased acceleration packages, some platforms provide higher priority, and with manual assistance, the probability of grabbing will be greater. However, this is only a greater probability, and it is not necessarily better than those who did not use the acceleration package, or even went to 12306 to buy tickets themselves.

Of course, it should also be noted that acceleration packages can theoretically achieve this priority, but they need to be more transparent in terms of actual effect data. This is a feature of the Internet age, that is, the asymmetry of data capabilities. In this regard, regulators and consumer protection organizations can take some third-party data monitoring, rather than simply banning a new service offered by the market.

If you want a better ticketing experience, you finally have to return to the basic mechanism of 12306 ticketing.

The essence of ticket snatching is that a micro-lottery, micro-preemptive mechanism, routing, switch forwarding signals as early as 0.001 seconds to grab the newly released tickets of the system. The substantive role of "micro-grabbing" is to draw lots and eliminate, because there are fewer votes and more people, and some people must not get votes. The "micro-preemption" of each link of login, submission, and payment is a random, lucky process for consumers. This is equivalent to drawing lots. The role of ticket snatching software is to increase the number of draws and increase the probability of winning the lottery. Therefore, the most essential and important role of this system is to draw lots. The reason for the collapse of 12306 is that a large number of lottery actions are concentrated in time.

The best way is to use big data to achieve on-demand distribution.

The Spring Festival itinerary is strongly planned, so one month before the Spring Festival, use a week for the public to enter the ID card on the website, and pre-determine the number of trains and seats, and you can submit 3 reservations with different priority levels. After one week, the computer will draw lots and announce it, and the winner can purchase the ticket for the reserved train with his ID card. It can also be given different degrees of inclination according to pregnant women, disabled people, and people who have not booked tickets for many years.

Even if it is not so complicated, it is fairer for the whole people to register their needs and draw lots like a license plate. Moreover, when the distribution of tickets was collected in the computer room of the iron general, the space for rent-seeking was even smaller. In short, only by changing the underlying mechanism can we bring about a better experience. □ Liu Yuanju