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The old brand is naughty: pear paste candy becomes a lollipop, and the old brand shoes break the circle to upgrade

author:The Paper

The Paper's senior reporter Zou Juan

The old city god temple pear paste candy turned into lollipops, and the boom hot "Power of Returning to Heaven" series not only broke the circle, but also came out with a 2.0 version.

On the morning of May 28th, the 15th China Time-honored Brand Expo of the National Consumption Promotion Month "Time-honored Carnival" and the "May Five-Year Shopping Festival" - "National Tide Great Change YOUNG" was launched, which became a feast of new products of the national tide.

Pull-back shoes have brought a number of new products to the audience, such as the 2020 Tsinghua commemorative model. In 2020, Huili joined hands with the 5th Tsinghua Alumni Sanchuang Competition to set up the "Tsinghua University 110th Anniversary Commemorative Pullback Shoes" special competition. Among the excellent works, "down-to-earth" and "Rixin canvas shoes" are widely praised, the former combining Tsinghua elements with Chinese style, reviewing history and looking forward to the future; the latter will be representative discipline symbols, historical events and Tsinghua style objects directly painted on the works, highlighting the Tsinghua spirit of "self-improvement and virtue".

At the same time, the exhibition also appeared in the enduring hot model Huitian Force 2.0, and the "leap" new lightning series that returned to the public eye, awakening consumers' memories of old brands.

The old brand is naughty: pear paste candy becomes a lollipop, and the old brand shoes break the circle to upgrade

Booth of the First Department Store The pictures in this article are taken by the surging news reporter Zou Juan

As a licensed precious metal commodity cooperative brand enterprise of this China Flower Expo, Lao Fengxiang has a total of 10 subsidiaries participating in the design and production of Huabo licensed products, unified around the theme of "Blossoming Chinese Dream", launching a variety of major categories of Precious Metals, Jewelry, Glasses, Clocks, Jewelry, Craft Products and Stationery, etc., a total of 108 models.

At the Yu Garden booth, the old city god temple pear paste candy became a small pear paste dew lollipop. Sanlian, a subsidiary of Bailian, and East China University of Science and Technology signed an agreement on the integration of industry and education of long-established brands, providing knowledge for the technical transformation, product update and device design of Sanlian with the help of the design and scientific research strength of East China University of Science and Technology.

The old brand is naughty: pear paste candy becomes a lollipop, and the old brand shoes break the circle to upgrade

A corner of the booth of Sanlian's trendy new brand "Gozem Gaoxuan"

The exhibition area of this expo reached 11,000 square meters, attracting 242 enterprises from 12 provinces such as Anhui, Jiangsu, Jiangxi, Shandong, Yunnan and Xinjiang to participate, 402 long-established brands were concentrated, and 194 brands in the Yangtze River Delta. The expo will run until 31 May.

Editor-in-charge: Zheng Hao

Proofreader: Luan Meng

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