Winter fishing is the most important day of the year for fishermen. On the surface of the sparkling lake, between the bright blue water, the fresh and high-quality bighead carp salvaged by the tail jumped around alive, splashing with water, in the cold wind, the fish fat people were happy, and the fisherman Zhou Yunhua's dark face was full of smiles on the fisherman's face of The Fisherman of the Hongmen Reservoir in Nancheng County, Fuzhou City, Jiangxi Province. "Our Hongmen bighead carp sales market during this time is good, the price is high, the market is very sought-after." Zhou Yunhua is a poor household in Hongmen Reservoir District, and has been dealing with fish for half a lifetime, although the wind comes and goes in the rain, but because there is no brand, the efficiency of fish farming is very low, the family income is not high, and the life is tight. In 2015, Zhou Yunhua joined Jiangxi Hongmen Lake Ecological Fishery Development Co., Ltd. in the form of shares, with the help of enterprises, he adjusted the breeding structure, focusing on green organic "Hongmen bighead carp", increasing production, increasing output value, income is also bullish year by year, and finally took off the poverty cap.
Promoting industrial poverty alleviation is a "booster" to increase the income of poor households. In recent years, Nancheng County has paid attention to excavating comparative advantages, promoting excellent characteristic products, taking landmark products as an important part of the implementation of the trademark brand strategy, vigorously promoting the construction of "landmark" brands, and focusing on increasing the proportion of landmark products in strengthening poverty alleviation industries and increasing farmers' incomes. The county has formed and strengthened a number of landmark agricultural products with high market popularity, such as Magu tea, Magu xian jujube, Hongmen egg, Hongmen bighead carp, Nancheng five black chicken, Nancheng Huaishan, etc., and landmark products have become "golden signboards" that promote the development of local agricultural industries and help precision poverty alleviation. Up to now, the county has identified 45 special products for poverty alleviation, including 8 landmark products, with a cumulative sales income of 51.135 million yuan.
Up to now, the county has established 46 demonstration areas for various landmark product standards, including 22 boutique agricultural parks with characteristic industries. In addition, the county actively explores and changes the natural economic model of each household fighting alone, through various methods such as "geographical indication + leading enterprise + poor household", "geographical indication + cooperative + poor household" and "geographical indication + standardized production + poor household", on the basis of effectively protecting the characteristics of the origin of landmark products, technical inheritance, quality and quality, promoting the deep integration of landmark products and poverty alleviation industries, and promoting the people to get rid of poverty and become rich. In the recently held 2020 Jiangxi Provincial Consumption Poverty Alleviation Month and the Fourth Jiangxi Provincial Poverty Alleviation Products Exhibition, green landmark agricultural products such as Nancheng Magu rice noodles and Nancheng Huaishan series products have become sought-after goods.
Make good use of live landmark products, create a characteristic industrial chain according to local conditions, and realize the chain effect of "creating a landmark, developing an industry, living an economy, and enriching the people". Magu Xian jujube is the first agricultural product in the county to pass the national geographical indication certification, after the successful registration of the geographical indication certification trademark, the county has established planting demonstration areas in Wannian Village of Jianchang Town, Yangmei Village of Zhuliang Town, etc., through the development of order production, the implementation of the "three generations and one point" model of substitution, escrow, collection and guaranteed dividends, driving nearly 100 poor households to embark on the road to poverty alleviation.
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Source: Economic Daily