The popularity of folding screens seems to be beyond all of us to imagine, especially this year, a number of folding screen mobile phones have been released, such as: Samsung Galaxy Z Fold3, Samsung Galaxy Z Flip3, Huawei Mate X2, OPPO Find N, etc., so that the entire folding screen mobile phone market suddenly became hot, "folding screen mobile phone can become mainstream" The topic was once rushed to Weibo hot search.
Regarding the folding screen, the first was launched by Royole Technology in 2014, and then Samsung and Huawei entered, which have occupied most of the market share of the folding screen so far. For the emergence of folding screen mobile phones, its defects have also been questioned. Some people think that the folding screen is not a big screen, like a big screen we can buy an iPad, cheap and not yet creased! Or think that the folding screen is too bulky to use, put it in the pocket and panic, every day is like carrying a brick on the body, quite tired. Some people even think that the price of folding screens is so expensive, and the software adaptation is not good, which is purely an IQ tax.
Like the above reasons, in fact, I also agree, essentially pointing to the screen, software ecology, weight, price four issues.
The problem of screen creases has been well solved at the launch of OPPO Find N a while ago. OPPO innovatively uses water droplet hinges, which greatly reduce the crease of the screen and at the same time control the weight better. In terms of software ecology, this is a problem existing in the entire industry, which requires long-term investment and research and development to solve, and can only be expected to optimize the manufacturer in a short period of time. As for the price, OPPO Find N has also dropped to the 7000 price level, and other mobile phones generally remain around 10,000. With the entry of more and more manufacturers, the price of folding screen mobile phones is inevitable.
So, back to our topic, if the above problems are solved, will folding screen mobile phones become mainstream in the future?
Before answering this question, it is necessary to figure out what is mainstream. Mainstream, simply put, is the large number of users, so large that the number of users of folding screen mobile phones exceeds the number of users of straight mobile phones. According to a research report released by the screen agency DSCC, in the third quarter of this year, the total shipment of folding screen mobile phones increased by 215% month-on-month, and soared by 480% year-on-year, but it is not expected to exceed the volume of 10 million units this year. 10 million, you look at this data, it is obvious that the current market share of folding screen mobile phones is still very low, even if it is doubled several times, it is still far better than the straight phone. In other words, folding screen mobile phones want to become mainstream, there is still a long way to go.
You might think that I'm caught up in the error of resorting to ignorance, and that the current data can't speculate on future data. So let's look at it from another angle. I believe that most consumers do not know what the significance of the birth of the folding screen is. In my opinion, it is to expand the use of mobile phones, to meet our needs for screen size in different scenarios, which can become both mobile phones and tablets.
However, the most critical thing is that the folding screen mobile phone is not to replace anyone, but to become who. It's just to let you unfold your phone when you need a large screen operation, so that you can easily have the advantage of a tablet, and reply to messages while watching videos. And when you need a small screen, you can directly close it, use the outer screen operation with one hand, and it is very easy to carry it in your pocket. Overall, folding screen mobile phones are a kind of multi-scene demand, not a simple replacement for single-scene.
Therefore, the birth of folding screen mobile phones has never been to replace anyone and become the so-called mainstream. It's just about showing what it should look like in different scenarios when you need it, which is its strength and the meaning of its birth.