October 25 is this year's Chongyang Festival, close to the festival, as a traditional seasonal food, Chongyang cake began to sell well in the market. The Wangjiasha general store on Nanjing West Road, where various types of Chongyang cakes are placed on the counter near the entrance, said that the store is currently producing Chongyang cakes in full swing, and the estimated peak sales is from October 21 to 24.
Freshness is the key to the deliciousness of the cake dumplings. The cake dumplings here are made on the same day and sold on the same day. Yao Jianhua, a descendant of the Wangjia Sha Cake Tuan family, said: "We have inherited the traditional practice, no additives, in the production, the most important thing is the ratio of glutinous rice flour and japonica rice flour, according to different varieties of Chongyang cake, the ratio of the two ingredients is different." "In addition, taking into account the physical condition of the elderly, the proportion of sugar used is now reduced compared to the past. At the same time, Yao Jianhua reminded, "Although many elderly people like to eat soft and sticky food, when eating Chongyang cake, the elderly are best to divide the cake into several meals to eat, so as to avoid eating too much at once, which is not conducive to digestion." ”
This year in Chongyang, Wang Jiasha launched 3 Chongyang pastry combinations, with a total of 6 varieties of fancy cakes, including red balls, date mud cakes, yellow muffin cakes, honey cakes, Dingsheng cakes and small muffins. Among them, the most popular is the date mud cake, which is very tough to eat and is a favorite taste of the elderly. In addition, muffins are eaten with a little grainy taste, and they melt in the mouth, which is more suitable for the elderly. The prices of the three gift boxes are 32 yuan, 58 yuan and 78 yuan respectively, which are available for customers to choose.
In terms of sales, in addition to offline stores, citizens can also buy online. Recently, wangjiasha chongyang cake has a preferential activity online, today is the last day of the event, the public through the BOC mobile banking life channel booking, you can enjoy the full 100 yuan discount of 50 yuan.
The staff said that the sales of Chongyang cakes in the store this year were generally good, both the juniors bought the elderly, and the elderly came to buy them themselves. Ms. Xie purchased a gift box of Chongyang cake and intended to give it to her mother. She said: "Chongyang Festival is a festival for the elderly, as a child, I hope that the elderly can be happy, I will buy Chongyang cakes for the elderly every year." ”