After the twenty-third day of the lunar month, for many people, even if they officially enter the rhythm of the New Year, this day is also called "Little Year" in many places.
"Are all the new year goods ready?" "Have you bought everything for the New Year?" It also became a greeting when everyone greeted each other.
On February 3, RT-Mart released the "2021 New Year Hoarding Trend Report" based on the sales data of nearly 500 stores across the country in the first half month of the Spring Festival (January 15-January 31). During this time, RT-Mart launched the "New Year Goods Street" special theme service in order to meet people's one-stop purchase of New Year goods.
According to the sales data of RT-Mart Shanghai's 17 stores, during the theme special event of Nian Goods Street, the most popular "RT-Mart Characteristics Heated Ready-to-Eat Fast Chinese New Year's Eve Rice" Top 5 is Fu Li Ji Roast Chicken, Two-color Eight Treasure Rice, Sheep Scorpion Hot Pot, Eight Treasure Duck, And Taro Stewed Ribs.
Sales of frozen dumplings also reflect the local flavor of the New Year, the most popular flavor is the winter shoot pork, and the Wan Chai pier winter shoot pork dumplings alone sold 13,238 servings.
The best-selling liquors are a variety of rice wines and flower carvings.
According to the report, "local Chinese New Year" has spawned three new consumption trends:
"One person food" consumer demand surges Hot ready-to-eat fast New Year dishes are sought after
Local Chinese New Year has spawned "one-person food" consumer demand in many cities, with self-boiled small hot pot soaring by 233% in Shanghai, and Liuzhou snail powder in Chongqing and Shenyang also increasing by 103% and 68%.
RT-Mart's own research and development of heated ready-to-eat semi-finished annual dishes sales also have a good performance. Since its launch in January, weekly sales have increased by more than 50% compared to the previous week. Among the 19 New Year dishes, the two best-selling dishes are anhui-style Fuliji roast chicken, taro puree + red bean flavored two-color Eight Treasure Rice. In Shanghai, Babao duck also ranks in the top three in annual vegetable sales, and in Hefei, it is five more intestines.
Localization of New Year Consumption The taste of the New Year is very different in different places
The closer to the Spring Festival, the stronger our pursuit of "New Year's flavor", and every place has the New Year's flavor of each place, which is why people want to go home for the New Year. What must I eat for the New Year? The answer to this could be dumplings.
According to the report, the dumplings that are preferred in each place taste different. In Shanghai, the most popular are pork dumplings with winter shoots; Suzhou people's favorite is mushroom sanxian; in Zhengzhou, where everything likes to pour soup, soup dumplings have properly topped the sales list; in Shenyang, the word "northeast" is directly embedded in the taste of dumplings.
Another example comes from alcohol. Like dumplings, wine can also be said to be a must-have for New Year goods, whether it is visiting relatives and friends, or family dinner, wine may be indispensable on the table.
The report once again confirms the difference in wine culture between the north's preference for white wine and the south's preference for red wine. Interestingly, cocktails have become the most popular liquor in Hangzhou, which may confirm from the side that Hangzhou is a city where young people gather, and in Nanjing, plum wine is also popular.
Celebrate the New Year in place Find the taste of hometown in a foreign land
In the recent circle of friends, many people will post the empty scene of the airport and the train lounge, and at the same time, the crowd in the subway is also reflecting the fact that many people choose not to migrate this year and celebrate the New Year in situ.
RT-Mart released the "2021 New Year Stocking Trend Report", a set of interesting data from the consumption of cooked food, the best sold in Guangzhou is Beijing roast duck, the highest increase in Sales of Shanghai's annual dishes is Chongqing spicy grilled fish, Hefei's most popular is Tianjin balls, and the most bought by Kunming people is Hunan spicy chicken. The body can stay where it is, but the spirit of the New Year must be satisfied in the appetite. After all, during the New Year, eating is the most important thing.
However, there are also some New Year goods that cross the regional food culture differences and become the "hard currency" of new year goods hoarded in various places. For example, the Chinese cabbage in vegetables, ginger and garlic in condiments (no onions), and milk powder for the elderly in the Gift Box of New Year goods are evidenced by the concept of sending health for the New Year.
Column Editor-in-Chief Xu Sufei
Responsible editor Yang Linyu
Image source Courtesy of RT-Mart