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Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

In recent years, "IP linkage" has become one of the operational means that major mobile game manufacturers are keen on. And "Glory of the King" has naturally made many attempts in this regard, for example, in the upcoming 2021, the king has brought players a lot of more "special" linkage skins, let's review it together.

[Champion x Bandai]

There is a saying on the Internet that "mecha is the romance of men", and for many male players, "mecha" is indeed a very attractive element. In January 2021, Glory of Kings cooperated with the Japanese model factory Bandai to launch a joint skin "Zero Red Flame", introducing a pure "mecha" into the game for the first time.

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

The concept of "purity" is mainly derived from the "Bandai" itself. As one of the largest comprehensive companies in Japan, Bandai's high-quality mecha models have always been "the best in the industry", especially in the design of mech shapes. In this linkage, "Glory of the King" invited the "Bandai Imperial Designer" Akuzu Runichi to design the details of the linkage skin. After layers of polishing, from the overall shape to the molding of each part, "Zero Red Flame" integrates the two elements of "Oriental Mythology" and "Mecha", showing the charm of "Future Mech" while exuding a strong oriental atmosphere.

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

In addition, "Glory of Kings" also co-launched the physical model of "Zero Red Flame" with Bandai. It has realized that the "mecha" has been integrated into the IP of the king from both online and offline aspects.

【King x Immortal Sword】

Although the handsome mecha of science fiction is the "favorite" of many players, the long-standing "Oriental Immortal" is the favorite of most Chinese people. In June 2021, "Glory of the King" was linked with the domestic Xianxia single-player masterpiece "The Legend of the Immortal Sword" to launch the skin "Li Xiaoyao".

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

In terms of human design, "Glory of the King" reproduces the passionate and heroic Li Xiaoyao through exquisite original paintings and exciting voices. Lines extracted from the game's original game, such as "The devil is not the devil, the Tao is not the Tao, good and evil are in the human heart", further allowing the player to regain the memory of the Immortal Sword One. In the game, players can not only see the classic "Royal Sword Technique" and "Dionysian Spell" in the special effects, but also see Li Xiaoyao being chased by Li Daniang and finally forced to leave the royal sword when returning to the city.

The restoration of these classic details has allowed many players to relive the touch that "Immortal Sword I" once brought to them.

【King x86 Edition Journey to the West】

If "The Legend of the Paladin Sword" is the memory of a generation of domestic gamers, I believe that the 86th edition of "Journey to the West" is the common memory of a generation of Chinese. In September 2021, "Glory of kings" released the linkage news with the 86th edition of "Journey to the West", and in October, the skin "Sun Xinger" and "Pig Wuneng" were successively listed.

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

In order to create these two skins, the production team of "Glory of the King" specially invited some of the production teams of the 86th edition of "Journey to the West" that year, and under their guidance, from the aspects of costumes, actions, demeanor, dubbing, etc., from the inside to the outside, deeply reproduced the classic characters in the play.

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

For example, the skin "Sun Walker" not only recreates the classic image of Sun Wukong in the original painting, but also the character voice is voiced by the original dubbing teacher Li Shihong, which gives the characters in the game a "soul" again; and the skin "Pig Wu Neng" pays tribute to the 86 version of "Journey to the West" from the original painting scene to the skill special effects, and once again presents classic bridge sections such as "Eight Commandments back daughter-in-law", "divided luggage" and "Dream back to Gao Laozhuang".

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

In fact, since the launch of the game, the cross-IP linkage skin of "Glory of the King" is far more than the above several, such as "SNK", "Journey to the West", "Wonder Woman" and other well-known works in various fields, and their characters have corresponding skins or characters in the king.

Use linkage to activate the vitality of IP and take stock of the strong linkage of "Glory of the King"

It is not difficult to see that the linkage of "Glory of Kings" has never been limited to a certain brand or IP, but through the integration with various different elements, the content of the game itself is more diversified, so as to continuously bring players a fresher game experience. It is believed that in the future, "Glory of Kings" will also cooperate with more well-known works or IP elements, allowing players to experience a new cross-border culture.

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