In 2021, GCA Cultural Tourism Holdings actively responded to the new market environment, continued to innovate from all levels such as brand, product, service, resource sharing, etc., adhered to steady operation, and embarked on a path of long-term development of the enterprise.
Looking back at 2021, under the influence of multiple factors such as market downturn and normalization of the epidemic, as well as the tightening of related policies, the real estate industry has ushered in an unprecedented impact. How to actively respond to cyclical changes in the market, break through ourselves, and seek new growth drivers for enterprises? How to accurately layout, efficient and steady development, so as to live in harmony with the era of great changes? Hanhua Cultural Tourism handed over its own answer sheet.
New content and new ways to comprehensively convey the "urban suburban vacation" lifestyle
At the end of 2020, after years of business precipitation, the GCA cultural tourism brand was renewed and focused on the cultural tourism and vacation industry, positioning itself as a "holiday life service provider in the suburbs of the city", aiming to create a healthier, richer and better all-family leisure holiday destination for people, which is the precise policy made by GCA on the basis of deeply grasping the user consumption trends and pain points under the new situation.
"Urban suburban vacation life" integrates vacation and life, and the 1-hour driving range of the city integrates the comfort and enjoyment of vacation into life, injecting a close, high-frequency and high-quality vacation experience into people's daily life. Driven by the concept, in May, Hanhua Cultural Tourism Holdings successfully landed in Guiyang and Nanning, expanding its business territory and taking another step forward in the vision of Hanhua Cultural Tourism to build a national suburban resort network. So far, Hanhua Cultural Tourism has been in 11 cities across the country, planning more than 20 cultural tourism resort projects.
GCA Cultural Tourism won the "2021 China Cultural Tourism Real Estate Operation Excellent Enterprise" by the Middle Finger Research Institute
At the same time, in order to meet the vacation needs of more people and enrich the vacation content and expand the experience, Hanhua Cultural Tourism launched the brand IP of "Urban Fashion Party Space", leading the new trend of urban future vacations, and a wealth of vacation projects and supporting facilities began to be presented in various resort areas of GCA. In October 2021, Nanning Hanhua Youjiang Courtyard entered the market, "urban fashion party space" became a hot word on the Internet, and Youjiang Courtyard became one of the most popular holiday and leisure destinations in Nanning. During the opening period of the project, the "Urban Fashion Party Space" attracted 60 million online attention, and more than 30,000 tourists visited the resort to punch in, which strongly demonstrated the brand appeal of Hanhua Cultural Tourism as a "suburban resort life service provider".
Innovate product strength, enhance service strength, and lead the new track of industry competition
Product power is the vitality of the enterprise, with the current social consumption upgrade, the demand for human settlements is also accelerating iteration, the product force represents the high quality, beautiful habitat, beautiful way of life is constantly enriched. Taking into account aesthetics, spiritual needs, humanistic care and practicality as the direction, so that the house returns to the basic attributes of people-oriented, Hanhua Cultural Tourism deeply studies the traditional Chinese living aesthetics and the needs of Chinese people to live and vacation, and innovates to create a new era of courtyard works - "Haipai Courtyard", a new courtyard life.
While inheriting the aesthetic connotation of Chinese architecture, Hanhua Haipai Courtyard respects the living habits of modern people and emphasizes the flexible and diversified living scale to meet the spatial needs of the whole family. In particular, through the change of architectural shape, it brings residents a closer feeling to nature, which fully demonstrates the comfort of travel life. In December 2021, the fifth generation of Haipai Courtyard of Hanhua Cultural Tourism was officially unveiled on the Hanhua Yuan of Weinan Province. Through independent courtyard design, optimized landscape layout, deepening the charm of Haipai, retreating courtyard design and up to 100 square meters of super expansion area, recreating a luxurious and comfortable poetic world for the owner, the fifth generation of Haipai courtyard is a highlight moment for Hanhua Cultural Tourism for product carving.
The fifth generation of the Haipai courtyard appeared on the Weinan Hanhua Plain
Product strength does not stop at the product level, and integrates with operational power and service force in order to truly achieve property value-added and experience improvement for owners. In September 2021, Hanhua Cultural Tourism comprehensively sorted out its own and cooperative resources and officially launched the cultural tourism sharing and exchange platform "Shu Shu", marking that the industrial pattern of Hanhua Cultural Tourism has entered a new era. Through multiple operating modes, the shared platform links GCA, owners, cooperative project owners, customer resources and assets, and builds a multi-win platform model. Through the sharing of self-owned properties, members can realize the rights and interests of exchanging accommodation and time-sharing vacations, and open the dream of "one disposal industry, national vacation". In addition, members also enjoy the exclusive service of "Han Butler", AWC's high-end residence property system. By creating a "big service system", GCA Is fulfilling its promise of a better life of "urban suburban vacation".
Hanhua Cultural Tourism Sharing exchange platform press conference
Diversified complementarity, coordinated development, and the construction of long-term sustainable development advantages
Relying on the format of cultural tourism real estate, Hanhua Cultural Tourism has not "stuck in its own hands" in business format innovation, but through the synergy of various sectors, it has further exerted its own advantages, carried out in-depth cooperation in the fields of children's education, travel photography, hotel catering and other fields, actively cultivated new hotspots and new models, and promoted the integration and development of regional tourism. Diversified complementarity and coordinated development are GCA's business strategies to continuously tap the existing market space and find new growth points, and it is also to meet people's diversified and deep-seated pursuit of "the needs of a better life". In 2021, GCA continued to tap its resources and potential in children's camp education, wedding photography, outdoor camps, hotels and catering, and established cooperative relations with high-quality enterprises in many industries.
Cross-border business formats are integrated to create a new scene of vacation entertainment
In July 2021, Hanhua Cultural Tourism Holdings and Ousen Camp Education officially signed a strategic cooperation agreement to build a new ecology of Chinese camp education through the new model of "cultural tourism + education" resource sharing; in October, Nanning Hanhua Youjiang Courtyard introduced the characteristic brands of cultural tourism - Happy Shell Qingshan Garden, Xishe Hidden City Hotel, Hi King Camp, Kunxing Catering, under the blessing of brand merchants, Nanning project will take rich business life as the blueprint, bringing together leisure, catering, entertainment and other fashion facilities as one. In November, Hanhua Cultural Tourism Holdings Nanning Wedding Ecological Chain Enterprise Strategic Cooperation Activity was successfully held, and Hanhua Cultural Tourism reached cooperation with nearly 10 leading brands in the wedding industry, and in the future, the two sides will jointly create a new ecosystem for wedding travel photography and create a new model of "cultural tourism + wedding" integration.
Hanhua Cultural Tourism Holdings Nanning Wedding Ecological Chain Enterprise Strategic Cooperation
Through active layout, continuous innovation, and exploration of multi-faceted cooperation in different industries, GCA's corporate value and competitiveness have also achieved high-quality growth.
epilogue:
"In the context of the market downturn in 2021, housing enterprises generally have a business crisis situation, GCA actively seeks innovative development, adheres to its own funds to invest in development projects, does not blindly expand, always implements the concept of steady business development, withstands the test of wind and rain, and is steadily moving forward." Zhao Xuhui, president of Hanhua Cultural Tourism Holdings, said.
President of Hanhua Culture & Tourism Holdings Limited Zhao Xuhui
Through the accurate grasp of market demand and the focus on polishing product strength and continuously improving service capacity and operation capacity, GCA Cultural Tourism has achieved orderly and steady development with innovation as the starting point, further enhancing the competitiveness of enterprises, and will surely usher in new development opportunities in 2022.