According to the data, Chen Ou is an entrepreneur. But judging from Chen Ou's resume, he is more like an Internet celebrity. His title includes founder and CEO of Jumei Youpin, founder of Tuanmei Network, and is the chairman of Street Power. Chen Ou once led his company to the United States and was praised by the New York Stock Exchange as the youngest CEO of a public company.
This kind of fame has always been very vain, Chen Ou relied on the power of the Internet to expand his influence, but his business empire was a failure. He once lost 12 billion yuan in three years, and then spent 300 million yuan to buy a promising project, but he was ridiculed by Wang Sicong.
Chen Ou
Why did Wang Sicong mock Chen Ou? It is said that Chen Ou has now become the first in the industry, what is the inside story? Chen Ou once participated in various variety shows, appeared frequently on the Internet and video websites, and also appeared frequently on TV stations, why did he learn to keep a low profile and disappear later? This requires carefully reading Chen Ou's own experience.
Chen Ou is a post-80s person, who has the characteristics of a post-80s, maverick, self-pursuing, but also has a strong vanity. A native of Deyang, Sichuan, his parents were very wealthy, and he had already gone to Study at Nanyang Technological University in Singapore at the age of 16 and received an MBA degree from Stanford University in the United States at the age of 26. Chen Ou going abroad to gild is an easy thing, and MBA, I believe that many people have heard, many people spend money just to mix circles, make contacts and resources.
Despite the blessing of the family's unique conditions, Chen Ou is a person who seriously reads. When he was in elementary school, he won many Olympiad awards and skipped the grade. It would not be an exaggeration to call him a teenage genius.
Chen Ou, like many post-80s generations, likes computers and likes to play games, and he has an amazing talent in playing games. He once competed in esports games in Singapore and won the top three. Chen Ou found business opportunities in e-sports games, and he saw that game projects would be an area of explosion. I have to say that Chen Ou is very discerning, Wang Sicong later also participated in e-sports games, both of them are to make money, not to play alone.
In 2006, Chen Ou was a senior in college, and he created a game battle platform. This platform attracts many e-sports enthusiasts at home and abroad. Chen Ou made a lot of money with this game platform.
But in 2009, Chen Ou sold the company, and although he founded the game platform, he did not occupy an absolute stake. When he finds himself at odds with his shareholders, he thinks it's time to part ways. Chang'e did not have a trace of nostalgia, sold the company, and went to Stanford University to study for an MBA.
How many benefits does an MBA have at Stanford University? At least Chen Ou got to know his entrepreneurial partner, Dai Yusen. After graduating with an MBA, Chen Ou returned to China to start a business. At this stage, Chen Ou let many people see how powerful his connections and resources were. First, he found an angel investor to raise funds for the venture, and then met Xu Xiaoping, one of the founders of New Oriental Education Group, who needed to rely on his entrepreneurial project financing. The two men were very happy to see each other, and they saw each other as they were. Hit it off and do big together.
But this time Chen Ou hit a bottleneck, and he found that copying foreign models simply could not work in China. So Chen Ou transformed.
As we all know, women's money is best earned. Around 2010, many women were very interested in makeup, beauty and plastic surgery and other projects that can improve their appearance. At that time, it was generally believed that through makeup and some external adjustments, you could make yourself beautiful. So many girls are willing to invest in these projects.
Chen Ou founded Jumei Group, which specializes in cosmetics. He was targeting e-commerce, and at this time, Chen Ou and his partner Dai Yusen had a fierce dispute. The two of them could not agree. But in the end, he respected Chen Ou's opinion and first launched a cosmetics website.
Chen Ou, Liu Qiangdong, Li Guoqing
Meituan Me.com, founded by Chen Ou, was known as the first professional women's group buying website in China at that time. Monopoly genuine, ultra-low price. At that time, this gimmick did make Chen Ou's e-commerce stand in China, and then this website, eventually changed its name, Jumei Youpin. People who know Chen Ou or have experienced it from that era should have heard of this name. Although Xiaobian did not buy anything on this site, he also heard of the name at that time with its overwhelming advertising and successful personal publicity.
Jumei Premium's advantage at that time was that they were genuine, and they were 40% cheaper than the specialty store, in terms of price. This attracts a large number of female users. The profit exceeded 150 million, and then it was favored by Sequoia Capital and received investment.
After the success of the business, Chen Ou frequently appeared in front of the public, not only participated in the CCTV program interview, but also participated in the variety show of Tianjin Satellite TV, and the image of Chao exploded because he participated in the happy female voice of Hunan Satellite TV and the two columns of Daily Upward. At that time, the ratings of these two programs were very high, setting off a wave of national talent shows. Chen Ou is widely known for these two programs.
After winning great exposure, Chen Ou seems to regard himself as a big IP, and he personally appears in the film to advertise. At that time, his advertising slogan was quite classic, "I am Chen Ou, I speak for myself" and "even if I am scaled all over, I must live beautifully", at that moment when youth pain literature was incomparably admired, Chen Ou's advertising slogans came into being and were very popular.
Chen Ou has since become an entrepreneur and an Internet celebrity, perhaps his original intention was to enhance his exposure and do so for the company's image, but in fact, he did so for the development of the company. In 2013, Jumei Youpin, because of the explosion of the warehouse was complained by users, hundreds of thousands of user complaints, they did not receive the goods for more than ten days, and then could not contact the customer service of Jumei Youpin.
In the face of this situation, the executives of Chen Ou and Jumei Youpin stood up to apologize to the public and issued a statement, but did not solve these things. In 2014, Jumei Premium was listed on the New York Stock Exchange. This year, Chen Ou had unlimited scenery and was rated 16th by the Hurun Rich List.
Since 2003, e-commerce has been a hot industry, and from 2014 to 2017, Jumei Premium products in Europe has been expanding. The trading volume of Jumei Premium can account for 51.6% of its peers. Such a large market share makes Chen Ou known as the first person in China's cross-border e-commerce.
Along with this, JD Taobao and Tmall Vipshop will all pour into the e-commerce market. When these strong competitors entered the market, Chen Ou's Jumei premium product was already a bit precarious, but at this time Chang'e did not realize how much threat these competitors gave him.
Chen Ou still operates as a big IP, and he has more than 40 million fans. His ability to carry goods was very strong at that time. However, the problem of selling fake goods exposed by Jumei Premium has never been dealt with. Although several people were eventually detained, they exposed jumei youpin selling fake goods on the Internet. However, the public's impression of Jumei Premium has not improved. At this time, Jumei Premium's competitors all exerted their strength and snatched away Jumei Premium's user group, losing 12 billion yuan.
After Jumei Youpin did not occupy the advantage, Chen Ou continued to transform. He invested in mother and baby products and created the BabyTree Platform. BabyTree, a mother and baby brand, was very popular in 2018. But Chen Ou learned to keep a low profile this time, and he did not publicize his brand to the outside world with great fanfare, but made a fortune in a muffled voice.
But Chen Ou did not want to stop there, set up a film and television company, made a film and television drama, and found Zhang Han and Zhang Junning to star. However, this film and television drama did not get high ratings, and the reputation was very poor. Despite this, Chen Ou still made a sum of money.
Then Chen Ou participated in various variety shows as a mentor. But after 2017, Chen Ou's ability to carry goods has not been as good as before, for example, he has launched two air purifiers, invited people to do endorsements, and he himself has come out to advertise, but still can't sell, so this time the investment has been adrift.
But Chen Ou is very capable of tossing, and after the failure of the air purifier investment project, he turned to the field of shared charging. He advertises his new project on social networks. Tell everyone that you don't have to bring a charging treasure when you go out in the future, and the charging treasure can also send red envelopes.
Chen Ou spent three hundred million yuan to buy this project, he is very optimistic about the field of shared charging, but everyone's vision is different, such as Ma Huateng, such as Yu Minhong, such as Wang Sicong, who believes that Chen Ou's investment project must definitely be adrift. Wang Sicong, in particular, said publicly on social networks, "If this project can be successful, I will eat and post as proof."
Why is Wang Sicong so unoptimistic about this project? Then start from the perspective of two people. Everyone's investment vision is different, it is impossible for everyone to be optimistic about a project, if a project is optimistic for everyone, it may not be that the project may not make money. It's as if the stock market famously said that if people all over the street start buying stocks, the stock market is expected to fall to the bottom.
Wang Sicong, many people should have heard of it. He likes to appear on variety shows, TV shows, video websites, and also likes to publish his own opinions on social networks. His personal remarks have caused a very bad impact, but once by virtue of the fact that he was the son of Wang Jianlin, the richest man in Wanda, many people gave him a face, and there were many people who indulged in consumerism and moneyism, and even admired Wang Sicong.
But Wang Sicong also suffered Waterloo in these two years, first of all their family business, and then his investment failure and was in the headlines. Of course, the most pleasing thing for the majority of netizens is that the chat records make people realize how terrible it is for the rich second generation to pursue girls.
Wang Sicong likes to mock stars, and likes to mock people like Chen Ou is not once or twice. Many people say that Wang Sicong is backed by the giants, so he speaks without mercy, but in fact, Wang Sicong also watches people get off the plate. If you shouldn't say something you shouldn't provoke someone, he will never provoke.
But for someone like Chen Ou who can be provoked, he speaks more rudely. For Wang Sicong's ridicule, Chen Ou publicly replied: "Not every project can be done, originally the success of entrepreneurship is a small probability event, street power can not do public welfare, but I hope not because of your emotions, do not let this project enter Wanda." ”
Chen Ou's answer is very high emotional intelligence, and it shows the true colors of entrepreneurs. His answer has completely abandoned personal emotions and emotions, but from the perspective of the collaborator and Wang Sicong, Chen Ou wants to do a good job in the project, and the rest is not concerned. After years of experience in the mall, Chen Ou has grown a lot.
The shared charging project, we can see it on the streets and alleys. Because many people do not know how to get a charging treasure and everyone will not take a charger, so when we go shopping and dating and find that the mobile phone is running out of power, it is customary to find a shared charging platform and rent a charging treasure.
In 2018, the number of users sharing charging treasures has reached almost 200 million, which is occupied by the street power projects invested by Chengou. 40.5% market share. Became the boss of the industry. This project, which was not optimistic about Wang Sicong, was made by Chen Ou.
By 2020, the shared charging market will continue to expand and has reached 40 billion. Many people think that the battery technology of the smartphones we use will definitely make a breakthrough and let us obtain ultra-high power storage, so the future of the shared charging industry is confused, even worrying. For this statement, no matter which industry will be sung down, we must also admit that few industries are always evergreen.
Chen Ou also heard this voice, he said that the battery of the smart phone at least 5 years can not complete a huge breakthrough, then the shared charging market is still optimistic can continue, of course, if one day this industry does become a sunset industry, then Chen Ou will quickly transform.
Judging from Chen Ou's entrepreneurial resume, Chen Ou is a very flexible person. He will not stick to the rules, nor will he stick to a project and go black, but transform at critical moments and constantly make breakthroughs. So if there is really a day when the prospects of the shared charging industry are worrying, then Chen Ou will also transform before the prospects are worrying.
For Wang Sicong's ridicule, Chen Ou did not dismiss it, but instead used his strength to fight and turn Gan Ge into a jade warrior. This is enough to show that Chen Ou's personality has undergone tremendous changes, and he is becoming more and more like a successful entrepreneur. Being a person is becoming more and more stable. Once he lost 12 billion in three years. But after the growth of this event, he became more calm and more sophisticated, which was the experience of his life and the precious wealth of his life.