Candy is the pillar industry of traditional snacks in China, with a market size of about 85 billion yuan. The development potential of the confectionery market is huge, and the consumer demand for candy is also escalating, which is manifested in the continuous decline in sales of traditional candies, and the rapid development of leisure candies and functional candies. Innovative casual candies represented by crayon small new nougat are popular in the market.
The term "nougat" is a transliteration of the French word Nougat, also translated as "bird knot sugar", "kink sugar", etc., referring to candy made from roasted nuts mixed with honey or syrup.
Tourists from Hong Kong, Macao and Taiwan will buy souvenirs at scenic spots or airports, and "Taiwan Nougat" always has a place. Taiwan nougat is made by hand, the ingredients are exquisite, and there are no preservatives, colors, etc., which has become an authentic Taiwanese cuisine.
Taiwanese cuisine was introduced to the mainland, transformed into industrial production, and the shelf life was extended, which is the hard nougat on the market. Different from hard nougat, Crayon Xiaoxin takes consumer demand as the starting point and takes the differentiated innovation development route. Shangpin nougat insists on inheriting the flavor of Taiwan, adheres to the manual sugar turning process, adheres to natural ingredients, adheres to low-temperature baking, insists on not adding preservatives, hardeners, pigments... High-quality nougat, fragrant, strong, soft, glutinous; process innovation, the product is more popular.
Crayon xiaoxin nougat has five flavors: classic original, cranberry, salted egg yolk, flaxseed and traditional peanut, with three specifications: 75g, 128g and 256g. Products are made from whole milk powder imported from New Zealand, high oleic peanuts imported from Argentina, dried unjuiced cranberries and natural creams directly extracted from North America. A dedication to the near-perfection of raw materials creates delicious tastes that are delicious.
Innovative promotion, all-round access to consumption scenarios. With the deepening of new retail, the relationship between people and goods has changed, consumers have put forward higher requirements for consumption scenarios, and how to get enough attention at the consumer terminal has become the core foothold for enterprises to promote products. Shangpin Nougat builds its brand image through measures such as element layout, special-shaped piles, and creative materials to create a vivid consumption scene in an all-round way, attracts consumers to understand the product, and uses the product tasting activity to promote product sales.
The FMCG category continued to maintain double-speed growth, and the competition in the confectionery market intensified. "Shangpin Nougat has successfully realized the transformation from New Year candy to casual candy, ensuring the supply of the perennial market throughout the year. Combined with the company's rapidly improving experience over the years, Shangpin Nougat will continue to cover a variety of channels such as supermarkets, circulation, xipu, campus, e-commerce, leisure snack chains, etc., continue to promote category innovation and progress, and dig for tens of billions of market explosive dividends!
Source: China Quality News Network
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