Source: Rednet - Moment News
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Editor's note: On May 28, the provincial private economy united front work conference and the private economy high-quality development conference were held in Changsha. The congress awarded 30 non-public economic figures and new social strata the title of "Outstanding Builders of Socialism with Chinese Characteristics". From now on, the red network will always launch the "Outstanding Builders of socialism with Chinese characteristics" column, focusing on a number of advanced models who resolutely support the leadership of the Communist Party of China, firmly follow the path of socialism with Chinese characteristics, consciously practice the new development concept, accelerate transformation and upgrading, operate in good faith and abide by the law, and actively return to society.
Red Net Moment reporter Li Bing Li Saifeng Xiangtan reported
【Acceptance Speech】
Receiving the commendation this time is even more of an encouragement. In the future, we will achieve our mission and goal on the road of reviving the long-established brand, so that the dragon brand soy sauce will enter thousands of households and the "Hunan flavor" will float around the world.
【Story】
"Fragrant, very fragrant, very fragrant." On May 31st, the red net moment reporter followed the steps of Wang Zhengrong, chairman of Longpai Food Co., Ltd., into the Longpai Food Factory, and the traditional brewing workshop composed of hundreds of large tanks and the modern building with a square circle reflected each other, which made people feel wonderful. The master craftsman is using his arm to drive his hand to flip the tempeh, only to see the hand turn inside, the tanned tempeh precipitates inside, and the golden tempeh immediately surfaces from the oil surface and the noonday sun for an intimate "contact".
According to Wang Zhengrong, this is the transformation of embryos in the traditional brewing process of Dragon Brand soy sauce, and after 8 months of fermentation, it can create the unique flavor of sauce and soy sauce.
"Dragon brand soy sauce wick cake, betel nut tall floating on the water..." In Xiangtan and even Hunan, dragon brand soy sauce is a childhood memory and taste, with special feelings.
Rooted in the land of Xiangtan, the history of Longpai soy sauce can be traced back to the Qianlong period of the Qing Dynasty, and it has been 280 years, and it is a well-known Chinese time-honored product in Hunan. At the 1915 Panama International Exposition, Dragon Brand Soy Sauce won the gold medal with Guizhou Moutai Wine, making it famous all over the world.
In the 90s of last century, due to fixed marketing concepts, chaotic management and other factors, Dragon Brand soy sauce gradually "fell out of favor" and fell into the bottleneck of development, and urgently needed transformation.
By chance, Wang Zhengrong, a well-known entrepreneur in the restaurant industry, fell in love with The Dragon Brand soy sauce at first sight, "This is the condiment I want to make." With the slow understanding, Wang Zhengrong had great expectations for the dragon brand soy sauce.
"Insert the wings of The Xiang flavor and float into thousands of households." For this "hand in hand", Wang Zhengrong said that she hopes to bring the experience of the catering industry to the development of Longpai soy sauce, promote the standardization, systematization and industrialization of the Hunan vegetable industry, and do a good job in supplementing the chain and strengthening the chain extension. "Reviving the Dragon Card is the next challenge I set for myself."
Just like brewing soy sauce, which generally requires multiple processes, Wang Zhengrong took over and started from bit by bit, engaging in details to make the old brand glow with a new machine. She spent half a year transforming the factory from sanitation to infrastructure, and put forward "three small habits" requirements for employees: greeting people, walking on the right, and cleaning at will.
The employees did not understand to slowly get used to it, and everyone could not say where it had changed, but every day the mood was good, the energy was enough, the atmosphere was positive, and the transformation of the dragon brand was accelerated.
"The improvement of employee spirit is only the first step, and technological innovation is the 'highlight'." "On the basis of retaining excellent traditional craftsmanship, we have carried out 72 technical transformations, through the combination of traditional + modern technology, to create a unique flavor that caters to consumer tastes and market demand." Dragon brand food extends from the original single soy sauce to five major categories: raw soy sauce, old soy sauce cooking wine, oil consumption and vinegar, forming a series of condiments.
At present, Dragon Brand Soy Sauce hires technical talents to form a professional and technical research and development team with high salaries, and sets up a professional sales team such as offline marketing, e-commerce marketing, and catering special communication, serving different consumer groups such as professional chefs. In the middle of May this year, Longpai Soy Sauce cooperated with Zhongnan University of Forestry and Science and Technology to establish the first doctoral workstation.
Wang Zhengrong believes that with the vigorous development of the Hunan cuisine industry, Xiang-style condiments will surely usher in the opportunity to rise again. At present, the national scale of the Hunan vegetable industry has reached more than 350 billion yuan, and it is expected to exceed 500 billion yuan by 2025, and it will also reach 50 billion yuan according to the calculation of 10% of condiments. "Accelerate the cultivation of Hunan condiment industry of 100 billion, the time has come, and its momentum has become."
【Archives】
Wang Zhengrong, chairman of Longpai Food Co., Ltd., has won the "China Commercial Brand Innovation Figure Award", "Top Ten Influential People Award", "Innovation and Entrepreneurship Award", "Outstanding Contribution Figure of Chinese Catering Industry Entrepreneurs in the 40 Years of Reform and Opening Up", "2018 Youth Businessmen's Most Youthful Positive Energy Award", "2020 Young Businessmen Magic Hand Rejuvenation Entrepreneur", "Hunan Province Excellent Non-public Economic Entrepreneur" and "Hunan Province Excellent Young Entrepreneur".
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