Relevant data show that the elderly population aged 60 and above in a country or region accounts for 10% of the total population, or the elderly population aged 65 and over accounts for 7% of the total population, which indicates that the country or region has entered an aging society. According to such a reference basis, China has already entered the aging society in 1999, and it is one of the developing countries that entered the aging society earlier. At the same time, the health problems of the elderly brought about by aging are also emerging, and paying attention to the diet and nutrition of the elderly and scientifically developing food for the elderly are important measures for us to cope with the challenge of aging. Yashili Yourui series of middle-aged and elderly milk powder, starting from the physical needs of different groups of people, allows parents to live a high-quality healthy aging life.
Yashili provides quality of life for middle-aged and elderly people
The nutritional needs of middle-aged and elderly people cannot be ignored
With the increase of age, human body functions will be fully degraded, osteoporosis, malnutrition, three highs, coronary heart disease, diabetes, Parkinson's, malignant tumors, Alzheimer's disease and other diseases threaten the health of middle-aged and elderly people. The digestive ability of middle-aged and elderly people is reduced, or they are bedridden due to illness, so the milk powder that is convenient to prepare, drink and absorb easily becomes their choice to supplement nutrition.
Yashili attaches great importance to the health problems of middle-aged and elderly people
As a well-known dairy enterprise in China, Yashili has gradually paid attention to the health problems of the middle-aged and elderly in recent years, targeting high blood sugar, osteoporosis, constipation... And a series of problems affecting the health of the middle-aged and elderly, Yashili "Yourui" series of middle-aged and elderly milk powder has been launched, including selenium-rich high-calcium goat milk powder, bone Yi middle-aged and elderly milk powder, Shunyi middle-aged and elderly milk powder, Yitian middle-aged and elderly milk powder, Xinpei middle-aged and elderly milk powder and a total of eight models. Among them, Yurui selenium-rich high-calcium goat milk powder selected Dutch whole fat goat milk powder, with selenium-rich yeast, rich in calcium and a variety of vitamins, more nutritious; Colostrum alkaline protein powder is added to yorigate bone, which is rich in milk mineral salts, which contribute to bone and joint health; Yurui Yitian is conducive to the stability of postprandial blood sugar and weight control, and specially added inulin, high dietary fiber, suitable for daily drinking.
Yashili Yurui series of middle-aged and elderly milk powder
The latest spokesperson's healthy image blesses brand influence
With the intensification of the aging of the population structure, Yashili adjusted its product strategy in a timely manner, from product research and development to market promotion, and further accelerated the layout in the field of milk powder for the middle and elderly. The data shows that despite the impact of the new crown epidemic, the omni-channel sales volume and sales of Yashili middle-aged and elderly powder in 2020 showed double-high-digit high-speed growth. This year, it is a high-profile signing of national first-class actor Zhang Guoli to become the spokesperson of the new brand of "Yourui", Zhang Guoli's stable, elegant, strength, righteousness and other public image characteristics are prominent, and the middle-aged and elderly milk powder with the care for the elderly, health, nutrition and high-end brand tone are highly compatible, reflecting Yashili's full confidence in the development potential of the middle-aged and elderly milk powder market segment.
Yashili Yurui meets the physical health needs of different groups of people
For the elderly, it is necessary to meet the nutritional needs of easy absorption and digestion, but also to meet the requirements of different physical health. Yashili "Yourui" series milk powder is positioned as a professional formula nutritional food, developed for the needs of different groups of people, to provide health-related nutritional solutions for the elderly. Because it has no side effects, it can be consumed for a long time and is a nutritional choice other than health supplements.