In recent years, the brand IP activity "Seeking Light" created by Hongyang Commercial is undoubtedly the most anticipated existence in many domestic marketing cases.
On the occasion of the arrival of the New Year in 2022, Hongyang Commercial, which is good at insight into consumer trends and trend marketing, combines the current trend, and through the nodes of New Year's Day, Spring Festival, Valentine's Day, etc., links projects in Nanjing, Changzhou, Yanjiao, Hefei and other places, and officially opens the "Seeking Light Era 4.0" series of activities.
Compared with the previous "Seeking Light" activities, with its own cutting-edge insight into young consumer groups, Hongyang Commercial is also actively expanding its imagination space on the tide play track.
In this year's "Seeking Light 4.0" series of activities, Hongyang Commercial took the lead in linking Hongyang Square across the country to create a "Palace Culture New Year Theme Mall", which integrated the palace culture content of the Forbidden City into the space scene of the project, coupled with the collision with popular culture, forming a new form of traditional cultural experience, through the perfect integration of national tide culture and commercial space, and around the unique commercial DNA of "the city show that never ends". Hongyang Square across the country has become an exclusive punch card holy place with national trend cultural attributes and trendy fashion.
【People in the same tide, Gonghe New Year】
New collision of ancient and modern cultures, national linkage to build a "popular magnetic field"
Hongyang Commercial × Miaowu Court I Forbidden City Court Culture
Jointly create "Palace Culture New Year Theme Mall"
It was officially launched on January 1
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