Beijing, December 31, 2021 Recently released the "China Internet Medical Value Report (2021)" in Beijing, pointing out that in recent years, China's Internet medical industry has given full play to the value and efficiency of cost reduction and efficiency, convenience and speed, actively responded to the social responsibility value of people's needs, and gradually formed an industry value consensus focusing on "people's health as the center".
The report was written by the research team of Chen Qiulin, deputy director of the Health Industry Development Research Center of the Chinese Academy of Social Sciences and vice president of the Contemporary China Publishing House, produced by Eight Point Jianwen, and specially supported by JD Health. On the basis of reviewing the development process of the industry and summarizing the "changes" and "unchanged" of Internet medical care in the post-epidemic era, the report makes forward-looking discussions on the positioning and development requirements of Internet medical development in the new stage.
Chen Qiulin, deputy director of the Health Industry Development Research Center of the Chinese Academy of Social Sciences and vice president of the Contemporary China Publishing House. China News Service reporter Tian Yuhao photographed
Under the epidemic, the Internet medical industry has grown in a spurt
The report mentions that in the face of the new crown pneumonia epidemic, Internet medical care has achieved rapid development by taking advantage of its functions such as contactlessness, rapid response, and breaking through geographical and spatial barriers.
From the demand side, social isolation first brings the objective need of users to seek medical treatment online, brings new cognition to users from the online medical experience, and the new cognition will enable users to gradually form the habit of continuously using online medical services, thus promoting their long-term use behavior.
From the supply side, Internet medical platform enterprises actively participate in epidemic prevention and control, fulfill social responsibilities, in addition, public hospitals actively use Internet technology to invest in prevention and control, and accelerate the development and construction of self-operated Internet diagnosis and treatment service platforms.
According to the data provided by the report, after the outbreak of the epidemic, the Internet medical industry has shown a spurt of growth, and the market size is expected to reach 47 billion yuan, an increase of 104% over last year. According to the more optimistic calculation of the "White Paper on the Development of China's Internet Medical Industry" of Ai Media Consulting, the scale of China's mobile health market will reach 54.47 billion yuan in 2020, and it is expected to exceed 80 billion yuan in 2024.
The report mentions that data from the National Health Commission shows that more than 20% of Chinese doctors have entered the Internet medical platform to provide online medical services, and more than 7,700 hospitals above the second level have provided corresponding online diagnosis and treatment services. As of June 2021, there are more than 1,600 Internet hospitals nationwide.
Data chart: Medical staff answering questions on the line Fang Yongle photo
The value of Internet medical care has returned, and medical services have been optimized and improved
According to the report, in the post-epidemic era, Internet medical care can play a more significant role in optimizing and reorganizing medical resources, extending the service radius of traditional medical institutions, promoting high-quality medical services to be more equitable and accessible, and showing its ability to solve the constraints of medical resource scarcity, especially to solve the imbalance of health service resources between urban and rural areas and between regions, so as to effectively promote the solution of problems such as "difficult to see a doctor and expensive to see a doctor".
For supply-side medical institutions and doctors, it can quickly connect patient needs through Internet medical treatment, build a two-way communication platform, alleviate the problem of information asymmetry, thereby reducing the operating costs of medical institutions and the cost of doctors' time, alleviating the overcrowding of offline public medical institutions, diverting the needs of patients for common diseases and chronic diseases, leaving offline medical resources to patients with more needs, while leaving scattered time to other patients in need, to a certain extent alleviating the problem of insufficient service capacity in areas with weak medical resources.
For patients, the Internet medical platform integrates follow-up, follow-up and consulting services, so that patients can enjoy medical services without leaving home, avoiding the inconvenience caused by repeated medical behaviors. Secondly, Internet medical services not only provide convenience for patients to seek medical treatment, but also enable patients to avoid psychological harm caused by reasons such as queuing for registration and perfunctory service attitudes.
According to the report, the rapid development of Internet medical care itself in the post-epidemic era is also requiring governance decisions to form innovative breakthroughs from the top-level design level. Guided by the actual needs of the people and based on the principles of prudence, inclusiveness, standardization and innovation, a health promotion policy system covering the field of Internet medical care has been formed, such as solving the problems of Internet medical standards and norms, multi-point practice interest coordination, payment for online medical services, and clarifying the regulatory rules for various elements in the Internet medical model, so that "health for all" has become the common responsibility of the state, society and industry, and the healthy China strategy has been fully and deeply implemented.
Data chart: A hospital in Beijing Internet "cloud clinic".
The value of "people's health as the center" should be followed
For the future development of Internet medical care, the report mentions that it is necessary to fully understand the value of Internet medical care and the necessity of developing Internet medical care, and further play the role of resource integration, efficiency improvement and optimization experience under the new situation of policy, industry and user cooperation, so as to reshape a more fair, efficient and sustainable medical and health system.
In addition, it is necessary to follow the rules and promote innovative development in the norms. Government departments should fully realize that the development of Internet medical care is the general trend of the development of social informatization, and consciously respond to the needs of the masses and the development needs of Internet medical care.
As the regulator of the industry, the government department must be aware of the potential conflict between the particularity of medical treatment, the uniqueness of life and the profit-seeking nature of the market, and must respect the regulatory law of the whole process in the medical field, only in this way can the whole process of supervision and responsibility in the Internet medical field be realized.
At the same time, the report mentions that Internet medical care, which plays an important role in the epidemic, also needs to uphold the principle of life first, with "people's health as the center" as the ultimate value, in order to not forget the original intention in development, abandon traffic thinking and profit thinking, and build a new online service format with industry-leading role.
The report recommends that Internet healthcare should establish a deeply engaged, instant and efficient online health management and service model around patients. On the one hand, through the digital recording of personal health records and information integration and sharing mechanisms, the communication efficiency between doctors and patients is improved, non-essential medical costs are reduced, patients can effectively join in disease management, and the sense of participation and ownership of active health management is enhanced.
On the other hand, give play to the health publicity and education function of "Internet + medical health", enhance the awareness of prevention and health maintenance by taking the experiential cognition of Internet medical treatment as the path, move the front line of health management forward, and truly realize the transformation from "curing the disease" to "treating the disease". (End)