Baiyun Mountain Constellation held the Xia Sang Chrysanthemum Herbal Tea Festival and Caring for Outdoor Workers Public Welfare Activities
At the beginning of this month, the 2021 Fortune Global 500 list, which is regarded as an authoritative list to measure the development of global large enterprises, was freshly released, and Guangzhou Pharmaceutical Group Co., Ltd. (hereinafter referred to as Guangzhou Pharmaceutical Group) was listed for the first time this year, ranking 468th, becoming the first enterprise in the world to enter the world's top 500 companies with traditional Chinese medicine as its main business. Li Chuyuan, secretary of the party committee and chairman of The Board of Directors of Guangzhou Pharmaceutical Group, said that entering the world's top 500 is a milestone achievement of Guangzhou Pharmaceutical Group to build a world-class enterprise, and it is also an important achievement of Guangdong Province to build a strong province of traditional Chinese medicine and Guangzhou to build a strong city of traditional Chinese medicine.
It is understood that at present, Guangzhou Pharmaceutical Group has 6 pieces of national intangible cultural heritage such as Xingqun Xia Sangju and Wang Laoji Herbal Tea. With the Guangzhou Pharmaceutical Group entering the ranks of the world's top 500 enterprises, Baiyunshan Xingqun, a subsidiary of the Group, revealed that the "fashion chinese medicine" Xiasangju granules and ertian oil products created by itself have become the old brand rejuvenation and supply-side structural reform model, maintaining rapid growth in revenue and profit for many years. According to statistics, the annual market sales of Xingqun Xia Mulberry occupy the leading position of similar varieties, which has played an important role in the guangzhou pharmaceutical group to enter the world's top 500.
On the one hand, after the outbreak of the new crown pneumonia epidemic, the sales volume of "fashion Chinese medicine" Xia Sangju granules in overseas markets has risen; on the other hand, just recently, in order to let the public know more about the function of Xia Sangju and promote the culture of Herbal Tea in Guangdong, from August 12 to October 12, the "Xia Sang Chrysanthemum Herbal Tea Festival Video Challenge" held by Baiyun Mountain Star Group is underway, and the public uploads high-quality, creative and positive energy entries, that is, there is a chance to get rich rewards.
In addition to the constellation of xia sang chrysanthemum granules selected into the national intangible cultural heritage list, as a family of medicinal oils, the Baiyun Mountain constellation also holds another intangible cultural heritage - constellation two days of oil. As a "black oil" that is often prepared at home, two days oil has a good reputation since its introduction. In order to meet the experience of the new generation of young people "innovation, trend, and rejuvenation", Baiyun mountain constellation is at the forefront of fashion chinese medicine, and the packaging and bottle body of the two-day oil have also been newly designed to break the stereotype of young consumers on the medicinal oil.
Sun Weiguang, chairman and general manager of Baiyun mountain constellation, said: "Following the pace of development of Guangzhou Pharmaceutical Group, Baiyunshan Xingqun will continue to be led by the strategy of fashionable Chinese medicine, adhere to the support of promoting the inheritance and innovation of traditional Chinese medicine, build a solid foundation for the development of the Chinese medicine sector, promote the high-quality development and sustainable development of enterprises, and continue to provide strong support for Guangzhou Pharmaceutical Group to open a new round of innovative development. ”
In addition to seeking its own development, Baiyun Mountain Star Group never forgets the responsibility of state-owned enterprises. After the recent disaster in Henan, baiyun mountain constellation immediately organized the donation of 2,000 bottles of seocho oil and 6,000 bottles of baiyun mountain natural drinking mineral water to the soldiers and victims of flood relief in Henan under high temperatures.
Text, photo/Tu Duanyu
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