December 29 news, Xiaomi 12 series of MiCare service prices announced, limited time (as of next year's No. 1.1) discount of 359 yuan.
The specific prices are as follows:
Xiaomi Mi 12X: 359 yuan;
Xiaomi Mi 12: 479 yuan;
Xiaomi Mi 12 Pro: 599 yuan.
The service can be purchased when purchasing a mobile phone, and benefits include 1 broken screensaver in the first year, 50% of the value of the first year, 1 free battery change in the second year, and an extension of the official warranty for one year.
MiCare is still different from Apple Care+. First of all, the important broken screen insurance project, Apple Care+ is insured for two years, and MiCare is insured for the first year. And MiCare is a broken screen free repair, which inevitably someone to "shear", may have some scratches on their mobile phones, on the eve of the end of the first year of warranty, may deliberately damage their own screen, to change a new screen for free. In contrast, Apple Care+ also has to pay an additional 188 yuan, which seems more reasonable. Consumers should also pay attention not to casually go to "shearle", there are more people, Xiaomi will naturally cancel the free screen change service.
It is worth mentioning that MiCare also inherits the "annual renewal" business on AC+, similar to Apple's half-price replacement, and users who use MiCare can also use a certain subsidy in the second year.
However, Xiao Lei would like to remind that from the perspective of the valuation of Apple Care+, the recovery price of MiCare's mobile phone is more likely to be than the selling price of the second-hand platform, and the rice noodles that do not want to fall into the platform dispute and simply try to save their minds can start, and users who pay attention to "blood return" please take a detour.
Apple will use Apple Care+ sales data as one of the "soft indicators" of retail store salesmen, and recently directly added AC+ promotion to the new iPhone, which shows that this "insurance" service is profitable. Xiaomi launched MiCare, naturally because the service is profitable, and may expand to more product lines outside of Xiaomi mobile phones in the future.
Apple Care+ has a particularly good service, which is that the fee is monthly and can be cancelled at any time. Xiaomi could follow up on similar rules and give consumers more choice.