●One river boiled three provinces, four hundred years long - Yangzhou Fuchun "Kui Dragon Ball"
Speaking of Yangzhou Fuchun, which has a deep heritage, we have to mention the unique famous tea in the Chinese tea industry - "Kui Dragon Ball". Since it is a century-old Fuchun, of course, there must be good tea, Yangzhou Fuchun combined with the preferences of the north and south guests to drink tea, with unique wisdom will be Zhejiang Longjing, Anhui Kui needle, Jiangsu Yangzhou Zhulan according to the formula ratio mixed, and then brewed with canal water, three tea wonderful matching, "color, fragrance, taste" are complete, so there is a "pot of boiled three provinces tea" said, especially with dim sum matching, the limelight is the same, can be called a treasure in tea, this tea is not unique and fragrant, but also because it is brewed with hometown water, can drink a strong nostalgia.
Taste the century-old famous tea "Dragon Ball"
"Kui Dragon Ball", founded in the early years of the Republic of China, the formula was finalized in 1921, is the brand representative of Yangzhou Fuchun Tea Society, and like the three dingbao, "Kui Dragon Ball" is also the first creation of Fuchun, which embodies the characteristics of Fuchun people who are inclusive of all rivers and the world, and also expresses the concept symbol of Yangzhou people's ingenuity and hongchuang.
One river boiled three provinces tea
Qing Li Dou recorded in the "Yangzhou Painting Record": "My hometown tea shop, A in the world, there are many people who take this as the industry, gold to build gardens, or the abandoned garden of the old family's mansion, the pavilion of the building, the flowers, trees, bamboo stones, cups, plates and spoons, all exquisite." Zheng Banqiao wrote: "Famous people have always been able to evaluate water, and since ancient times, senior monks have loved to fight tea." ”
In the eleventh year of Qing Guangxu, in the deep alley of Desheng Bridge, a flower and wood shop called "Fuchun Flower Bureau" appeared, cultivating and operating four-season flower bonsai, and the owner Chen Yiting. In the second year of the Qing Dynasty (1910), the second generation of the head of mr. Chen Buyun changed the "Flower Bureau" that operated potted plants into a "Tea Society" for entertaining the upper class people in Yangzhou, and he divided the Flower Bureau into different areas, so that literati, rich merchants, neighbors, and villagers could find their own space here, enjoy flowers, taste tea, and dine, killing three birds with one stone. And in the long-term business process, it has formed its own unique food culture. Generations of Fuchun people have continued this cultural root to this day, continuously developed and grown, and become the "city business card" of Yangzhou.
Open a tea house, there is no good tea to stay without guests. Since its inception, the tea used by Fuchun Tea House has been better than that of ordinary tea houses, but Chen Buyun, the owner of the tea house, is not satisfied with this. He believes that in his carefully arranged garden-style tea house, there should also be better tea tea to make people get more beautiful enjoyment. At that time, the tea guests who came to the Flower Bureau to drink tea were mostly social celebrities and literati inkers, and Chen Buyun found that in his contact with them, he found that they often could not help but chant the verses of the ancients. For example, Huang Tingjian's "color and fragrance touch the eyes" in the Song Dynasty; Ge Shengzhong's "color and taste are new and fragrant"; Su Shi's "Sui Ling color fragrance, prepare three perfects a day" and so on. Thus realizing that "color, fragrance and taste" are the three elements of good tea, he figured out how to make tea have the "three musts" pursued by the ancient literati. Due to the booming business of the tea house, tea customers have their own love for drinking tea. At that time, although Yangzhou salt merchants and local tea merchants were good tea, they liked green tea, Jingguan, Jingke and northern businessmen liked flower tea, and Yangzhou Hui merchants liked Anhui tea. How to create a kind of "three excellent teas" that can satisfy tea customers, the tea house leader found that if only Longjing is used, the taste is good and the color is not lasting; only the kui needle is used, although the color is leisurely and the taste is not good. So I tried to use both, and then added pearl orchid to make it more fragrant. After many recipe modifications and joint improvements with many tea customers, the longjing, Kui needle and Fuchun self-produced Zhulan were carefully selected, and the best proportion of Kui needle, Longjing and Zhulan was found, and gradually finalized, so as to create a unique Fuchun tea that is suitable for both the north and the south, loved by everyone and has a unique characteristic - "Kui Dragon Ball". Why choose Zhulan instead of others? In fact, northerners like to drink jasmine tea, but why didn't jasmine flowers in Dragon Ball be used at that time? When pairing tea, Fuchun also considers that the new tea is more acceptable to local tea customers, jasmine tea northerners like to drink, southerners think it is too high-mouthed, which means that the taste is too strong, that kind of incense Yangzhou tea customers at that time can not adapt, so the choice of Fuchun self-produced Zhulan, both to meet the requirements of northern guests, but also to let local tea customers drink freely.
Drinking tea pays attention to taste, shape, and incense, and pays more attention to qi, meaning, and rhyme, and Fuchun naturally has its own reason. Three kinds of tea, different opening time, different degree of foam resistance, different colors of the thickness, different aromas, and together, the color is rich and beautiful, durable, even brewed four or five times, the color and fragrance is still the same, forming a new community. The three places belong to the same subtropics, the climatic conditions are comparable, the growth conditions are similar, take the color of the Kui needle, the taste of Longjing, the fragrance of Zhulan, brewed with the water of the Yangtze River, melting Suzhou, Zhejiang, Anhui famous tea in one pot, the tea color is clear, unique aromatic, soft entrance, thirst quenching and greasy. The first tea, the fragrance of zhulan is fragrant; the second tea, longjing flavor is strong; the three teas, the needle color is not reduced, the color and fragrance are good.
Kui needle is produced in SheXian County, Anhui Province, which is the birthplace of the Xin'an River; Longjing is produced in Hangzhou, Zhejiang, and there is a tide watching the Qiantang River under the mountain; Zhulan is produced in Yangzhou, and the Yangtze River is flowing in front of the door. "Kui Dragon Ball" has the reputation of "a pot of boiled three rivers", which, more implies the heritage of Yangzhou people, a pot of tea can contain the blessings of life, but also can contain life confidence.
Kui needle is produced in SheXian County, Anhui Province, which is the birthplace of the Xin'an River; Longjing is produced in Hangzhou, Zhejiang, and there is a tide watching the Qiantang River under the mountain; Zhulan is produced in Yangzhou, and the Yangtze River is flowing in front of the door. A pot stirs up the beauty of the Xin'an River, the grandeur of the Qiantang Tide, and the rushing of the Yangtze River. Because of this, "Kui Dragon Ball" has the reputation of "one pot of boiled three rivers".
"Kui", the first, ranked first. "Kui Xing" is the first star in the Big Dipper, and it is also the god who dominates the rise and fall of the article in mythology. "Winning the championship" is the common expectation of all the children in the world. Today's children can have a drink before the college entrance examination.
"Dragon" is the most representative symbol in the Chinese totem, and it is a symbol of dispelling evil spirits, avoiding disasters and praying for blessings. The dragon and phoenix among the people are even more respectful to the guests.
"Beads" are the essence of water and have always been loved by people. Used here, Ming is connected by "dragon" and "bead", but in fact, it is secretly buttoned tea, exquisitely conceived, and it is a case.
"Kui Dragon Ball" is fuchun tea house self-brewing, the production technology is very demanding, first of all, the pearl orchid and tea blank combined, so that the aroma of the pearl orchid immersed in the tea billet (tea billet is a kind of primary processing tea produced by the tea farm for the sake of tea). Fuchun Garden normally raise thousands of pots of pearl orchid, there are several flower workers specially cultivated management, the flowering period of pearl orchid is 8-10 months, the best time to pick flowers is 9-10 a.m. every day, at this time the flower spikes are full, the quality is the best, and after picking, wrap it with clean wet white cloth for backup. The tea blank is baked, and a layer of rice paper is laid in an iron pot on the brick stove before the tea blank is added. Fire is burned with reed wood in the hearth to control the size of the fire. Stir-fry the tea blank by hand, and the temperature depends on the feel. After drying, put it on a large piece of kraft paper, put in fresh pearl orchid spikes, mix well, wrap well, and put it into a wooden box (the lower layer of the wooden box has a lime bag to prevent moisture). When making tea leaves, the operator never uses something containing fragrance to wipe his hands, and the face does not rub incense, because the tea leaves are easy to absorb the taste, can not be mixed with other flavors, the wood does not have to be bad, the next day take out the tea bag, open and mix again, and then wrap it up and put it into a wooden box. Repeat this three times to allow the aroma of the pearl orchid to be fully and evenly poured into the tea blank. After three days, take it out, put it into an iron pot and fry it to dehumidify, Zhulan tea will be successfully prepared, and then every time it is used, it will be mixed evenly according to the proportion of Zhulan Jia kui needle and Longjing, and used in small bags. This tea takes the color of the needle, the taste of Longjing, and the fragrance of zhulan, and is brewed with boiling water, which has a unique flavor. Such tea, color, fragrance, taste are good, tea guests once tasted, there is a preference, so it is widely praised by tea guests. Xin Fuyun, a famous director of the Great China Film Company in Shanghai, old China: "The tea leaves of Fuchun are personally concocted by the boss of Fuchun,...... This is a carefully studied secret recipe... After brewing, it is like a runyu square, the qi is clear and slight, the most wonderful one is to continue the water three times, the tea taste is still faint and thick, and the color is as fragrant as ever. "Over the years, the selection of materials for Kui Dragon Ball is harsh, at the beginning of the "Kui Dragon Ball" Kui needle and Longjing are bought from other stores, and now Fuchun, with a special supplier, must go to the tea planting base by special personnel every year before the Qingming Dynasty, and cooperate with suppliers for many years to purchase at a fixed point, according to the precise proportion, carefully prepared by tea artists.
Yangzhou Fuchun "Kui Dragon Ball"
Chen Buyun boss has worked hard all his life, the two daughters have not married in their lives, collaborative entrepreneurship, "Kui Dragon Ball" is a unique formula created by Fuchun, its production methods and processes have been secretive, it is said that the person in charge is one of the daughters of the Chen family who has never been out of the cabinet in her life. During the public-private partnership in the 1960s, Chen Buyun disclosed the recipe for Kui Dragon Ball, so there was a "Kui Dragon Ball" in Yangzhou. But people still like to eat Fuchun "Kui Dragon Ball" tea in Fuchun, because people believe that the method can be learned, and the skills, experience and cultural essence accumulated over the centuries can be transplanted and replaced overnight. At that time, Fuchun was not only a tea house, but also a highland of cultural distribution, and many literati and scholars at that time tasted tea and sang here, forming a beautiful scenery of Yangzhou's literary circle, bringing people not only a kind of tea tasting enjoyment, but also a pleasant cultivation.
The reason why Fuchun Tea House is famous, in addition to the "Kui Dragon Ball" preparation at that time was an innovation, a legend, there are also charming famous points and delicacies, of which mille-feuille oil cake and jade roast sale is the famous Yangzhou double, three ding buns, crab yellow soup buns, fresh meat buns, steamed dumplings, roasted sale, green vegetable buns, plum dried vegetable buns and other varieties, Yangzhou people have light breakfast habits, a cup of "Kui Dragon Ball" problem is solved, can lift the greasy during the meal, so that diners linger, heart yearning, "Kui Dragon Ball" and Fuchun dim sum collocation, "Kui Dragon Ball" and Fuchun dim sum collocation, Reflects the moderation and harmony of Yangzhou culture, has been sought after by the majority of literati inkers, celebrities and eunuchs, to the 50s of the last century, Fuchun refreshments popularized the public, became the love of men and women of all ages, at the beginning of this century Fuchun on the basis of dine-in, and launched the Kui Dragon Ball gift box, in 2003, "Kui Dragon Ball" through the industrial and commercial registration, has become a loud brand, out of the deep alley of the Victory Bridge, but also out of Yangzhou.
"Two generations of famous chefs four seasons feast, one river spring water three provinces tea" - Mo Yan
For Fuchun in Yangzhou, Mr. Wang Zengqi inscribed "Fuchun Refreshments, the first in the world", directly expressing his deep love for his hometown; Mr. Love inscribed the kind words of "the aftertaste of the tongue, three days are endless"; Mr. Yi Mingzhu left a praise for "Fuchun Beautiful Food And Conquer the Heavenly Kitchen"; Mr. Liu Yong's handwriting "Fuchun Mountain Color, Tea Society Aromatic", which is a classic; Lin Qingxuan, a famous writer in Taiwan, believes that Fuchun's "KuiLong Zhu" is elegant and mellow, and it is a good tea with "one taste", no matter how many times it is brewed, the taste is the same, neither tasteless nor bitter, Paired with Fuchun's pork, dried silk and three-bun buns, the charm is endless, and it feels like "this taste should only be in the sky", with the inscription "Fuchun cuisine, famous in ancient and modern times, the world is a must". Mo Yan, author of "Red Sorghum", said that "two generations of famous chefs feast for four seasons, one river and three provinces of tea" highly summarizes the characteristics of Fuchun, which is amazing.
In the third issue of 2009, the third issue of the Journal of the China Cuisine Association and the World Cuisine Federation, in the introduction of the national intangible cultural heritage project, said that "yangzhou fuchun refreshment making technology is 'Fuchun refreshment, the treasure of Yangzhou'", and wrote "it is really an excellent match for Fuchun refreshment" when evaluating Fuchun "KuiLong Zhu" tea. In 2013, the famous writer Xiao Kefan wrote a special article "A Pot of Boiled Tea in Three Provinces", in which he praised Yangzhou's century-old Fuchun "Kui Dragon Ball" as the cultural characteristics of Yangzhou city that integrates the north and south, and its inclusiveness with Fuchun pasta shows that Yangzhou is the cultural integration place at the southern end of the "linear cultural communication belt" of the Grand Canal. Zhu Jiang, a famous scholar in Yangzhou and a appreciator of Yangzhou garden products, wrote in his monograph "Yangzhou Garden Appreciation": Fuchun tea is made from zhulan produced by himself, with Longjing in Zhejiang and Kui needle in Anhui. The so-called "kilning" is made with the fragrance of pearl orchid, which is poured into the tea of Longjing and Kui Needle. The magic of tea is also wonderful in one tea and three tastes, both the clarity of Longjing, the thickness of the needle, and the fragrance of Zhulan. What's even better is that with the water of Yangtze River, the famous tea of the three provinces of Jiangsu, Zhejiang and Anhui was fried. Its color, its fragrance, and its taste are all not available anywhere else, but the Fuchun Tea Society is unique. Taste a taste of "Fuchun Tea", how happy? Only those who go deep into the situation can understand it. At this time, with one or two confidants, sitting by the window, overlooking by the railing, human feelings and garden scenery have become one.
● Yangzhou Jinchun Tea House and Taizhou HaitangChun's "Kui Dragon Ball"
Yangzhou Jinchun old shop newly opened, the two words are the Qianlong Emperor's southern tour of the royal pen personal inscription, Jinchun's tea is called "three provinces tea", from the formula alone, and Fuchun's "Kui Dragon Ball" is the same, the fusion of Suwan Zhejiang area of the famous tea essence, is also prepared by Zhejiang Longjing, Anhui Kui needle and Yangzhou Zhulan three kinds of tea, but the other wonderful of the three provinces of tea is integrated into its name, not only contains its tea taste and the magic of the three provinces, more importantly, it is in line with the ancient saying "one day three provinces and my body".
Haitang Spring Tea Society, inscribed by the late Qing Dynasty, China's modern industrialist Zhang Xiao, originated in 1925, in Taizhou Wenfeng Qianjiahui south side and old street have been opened, eat morning tea also pay attention to brewing a pot of Kui Dragon Ball or White Dragon Ball, White Dragon Ball is to use white tea for Kui needle, there is a similar magic, the two teas from Taizhou famous door Hu Yuan Tai Tea House, so called Dragon Ball Source Tai Xiang Tianxia, Phoenix Begonia Spring in the world.
Taizhou Begonia Spring Tea Society
● Who invented Dragon Ball? Two chinese time-honored brands in Yangzhou are in court
In 2008, Yangzhou famous tea "Kui Dragon Ball" application triggered a dispute over ownership. One side believes that "Kui Dragon Ball" was invented by Mr. Chen Buyun of Yangzhou Fuchun; the other side is "Kui Dragon Ball" is the founder of Yangzhou Jingjitai (the predecessor of LuyangChun Tea Shop) Jing Jiancheng proposed to Fuchun Tea House to make, Fuchun Group produced "Kui Dragon Ball" with Green Yangchun.
Yangzhou LuyangChun's "Green Poplar Village Kui Dragon Ball"
At the beginning of 2015, Yangzhou Luyangchun Tea Co., Ltd. did not approve the registration of the trademark "Luyangcun KuiLongzhu", and sued the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to the Beijing Intellectual Property Court, and Yangzhou Fuchun Drinking Service Group Co., Ltd. appeared in court as a third party. In the end, the Beijing Intellectual Property Court rejected the appeal of Yangzhou Luyangchun Tea Co., Ltd. According to the administrative judgment of the Beijing Intellectual Property Court, on June 26, 2008, Luyangchun Company applied for the registration of the trademark "Lvyangcun Kui Dragon Ball" with the Trademark Office on the 30th class of tea and other goods, and the date of the preliminary trial announcement was August 20, 2010. "We filed a trademark opposition on November 20, 2010, but because the materials were insufficient, the opposition was ruled to approve the trademark application." Chen Yu, the relevant person in charge of Yangzhou Fuchun Drinking Service Group Co., Ltd., told reporters that in 2003, Fuchun Tea House had already obtained the trademark registration certificate of "KuiLong Zhu", and after the expiration date of 2013, it was approved for renewal, during which it was transferred to Yangzhou Fuchun Drinking Service Group Co., Ltd. "'Green Yang Village Kui Dragon Ball' is only three words more than Kui Long Zhu, which we believe constitutes a trademark similarity, easy to confuse the market, and mislead consumers." On July 13, 2012, Fuchun filed an objection for review. The Beijing Intellectual Property Court dismissed Lu Yangchun's lawsuit. On December 25, 2014, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce ruled that the trademark "Green YangCun Kui Dragon Ball" applied for by Lu Yang Chun would not be approved for registration. "After Fuchun first filed an opposition, the Trademark Commission has approved the trademark application, and after the reexamination, it will not approve the registration, of course, we do not understand." Gao Gao, general manager of Yangzhou Luyangchun Tea Co., Ltd., expressed his confusion and filed a complaint against the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to the Beijing Intellectual Property Court. The court accepted the case on February 27, 2015, and conducted a public hearing on August 7, 2015, with Yangzhou Fuchun Drinking Service Group Co., Ltd. appearing as a third party. On September 18, 2015, the Beijing Intellectual Property Court rejected the appeal of Yangzhou Luyangchun Tea Co., Ltd., "In fact, I can also appeal, but we are in the same area, the two stores are not far away, and they are both time-honored brands in China, and there is no point in fighting a lawsuit again." Takayama said.
And the trademark battle over "Dragon Ball" doesn't seem to be over yet. On November 21, 2010, Yangzhou Luyangchun Tea Co., Ltd. won the trademark of "Luyang Village Kui Dragon Ball", "Although we have this trademark, but we have not used it so far, Kui Dragon Ball we are also selling, but only as a trade name, not used as a brand." Takayama told reporters. The trademark 'Luyang Village KuiLong Zhu' registered by Luyang Chun Tea Co., Ltd. is also an act of rubbing the edge ball, and our rights protection continues. Chen Yu said so.
"Yangzhou Time-honored Brand" records that Jingjitai Tea House and Fuchun Flower Bureau jointly developed The Dragon Ball. Kui Dragon Ball is made of Kui Needle, Pearl Orchid Tea, Longjing Ratio, Kui Needle from Shexian County, Anhui Province, LuyangChun founder Jing Jiancheng is a local, mixed Kui Dragon Ball, Fuchun Tea House boss Chen Buyun taste, combined with the opinions of tea customers to complete the formula. Takayama took out the information as evidence, "In 1956, Fuchun's Dragon Ball was handed over to Luyangchun for production, we are a tea monopoly enterprise, Fuchun is mainly refreshments, and we do not produce tea ourselves." "In this regard, Liu Guangshun, chairman of Fuchun Group, said that the Kuilongzhu tea of Fuchun Tea Society, which was finalized in 1921, was invented by Mr. Chen Buyun, of which Zhulan was self-planted by The Fuchun Flower Bureau." Lu Yang Chun had never sold 'Kui Dragon Ball' until 1956. In the 1960s, Fuchun published the recipe of 'Kui Dragon Ball', and tea shops sold 'Kui Dragon Ball'. Therefore, now the production and sale of 'Kui Dragon Ball', including registered brands, is a serious infringement. ”
The relevant person in charge of Lu Yangchun said that the store has been producing "Kui Dragon Ball" for decades, although there is no registered trademark, but has its own unique craft formula, which was invented by Jing Jitai founder Jing Jiancheng, who was previously named "Kui Dragon Ball", and later changed to "Kui Dragon Ball" mainly "Kui" the word "Kui" indicates auspicious meaning, and is not infringed. Lu Yang Chunfang also pointed out that because Longjing comes from the banks of the Qiantang River, Kui needles are produced on the banks of the Yangtze River, and Zhulan is produced on both sides of the Minjiang River, it has the praise of "a pot of water to cook Three Rivers Tea". Fuchun stressed that Longjing and Kui needles are produced in Zhejiang and Anhui respectively, Yangzhou Kuilongzhu tea is authentic to Fuchun Tea Society, and "Kuilongzhu" is "a pot of boiled tea from three provinces".
It is understood that the author of the "Kui Dragon Ball" application materials is Shi Zhitang, deputy secretary general of the Municipal Culinary Association, and the reporter found Shi Zhitang and learned that there are three materials that confirm that the "Kui Dragon Ball" is from Fuchun. First, Tang Lusun's "Fuchun Flower Bureau in Yangzhou" wrote that Xinfu, who specially rushed from Zhenjiang to taste tea and eat snacks, said: "Fuchun's tea leaves are personally concocted by the fuchun boss, mixed with six or seven kinds of tea, with the green tea of Jingjitai in Yuanmenqiao as the main body, and the rest are bought from several tea houses, and then mixed with different amounts. Second, Wu Baizuo's book "The Fuchun Tea Society I Know" wrote: "Starting with tea, the waiter used a small round cup made of tin as a measuring tool every day to mix three kinds of tea, namely Zhejiang Longjing, Hunan Xiangtan Kui needle and Yangzhou Zhulan tea. Third, in the 1960s, Chen Buyun dictated that the personnel of the catering company at that time recorded and sorted out the "Fuchun Tea Society". One of the productions of Kui Dragon Balls reads: "There are thousands of pots of pearl orchids in the Fuchun Garden, and its flower picking time, kilning procedures, fuel, tea cloth, paper, etc. are very exquisite. Shi Zhitang introduced that in 2008, he and Wang Lixi, Wang Zhen and other senior figures in Yangzhou's catering industry accompanied Chen Zhenmin and Zhang Yiming, who had presided over the commercial management of Yangzhou forty or fifty years ago, to have tea, "When they asked them about the Kui Dragon Ball, they talked to Mr. Chen Buyun several times about the Kui Dragon Ball. Mr. Chen is very modest, saying that the Dragon Ball was jointly invented by him and the old tea guests of Yangzhou. "Their saying is that several tea addicts wearing robes and horse coats often come to the 'Dacheng Hall' to sip tea, taste tea, and evaluate tea." In order to meet their requirements, Chen Buyun adopted the method of mixing several teas. After the doping, the opinions of the tea customers were consulted again and again. The taste is not enough, add some needles; the color is heavy, reduce the dragon well; the fragrance is light and fragrant, and then increase or decrease the pearl orchid. After several months of increase and decrease, the formula is formed.
In terms of trademark registration, how is it generally defined whether the registrant is infringing? In this regard, Hang Jing, the relevant person in charge of Yangzhou Wenyuan Trademark Office Co., Ltd., introduced that whether the trademark is infringing when registering a trademark is intentional or unintentional.
"If it is clearly known that the trademark is similar and an application for registration is filed, it is generally intentional, which is a legal risk." Hang Jing analysis, in addition to trademark similarity, there are also geographical, industry similar.
● Yangzhou has several chinese time-honored brands
As of 2020, there are 96 "Chinese time-honored" enterprises in Jiangsu Province, including 9 in Yangzhou. In 2006, in order to change the difficult operation status of China's long-established enterprises, the Ministry of Commerce began to implement the "Revitalization of Time-honored Enterprises Project" throughout the country. In November of that year, the Ministry of Commerce identified the first batch of 430 "Chinese time-honored brands". Among them, Yangzhou City has 6 shortlisted, these enterprises are Xie Fuchun, Fuchun Tea House, Sanhe Simei, Guangming Glasses, Jade Factory, Lacquerware Factory.
1. Yangzhou Fuchun Drinking Group Co., Ltd. Fuchun Tea Club Fuchun
2. Yangzhou Three and Four Beauty Pickle Co., Ltd. Three and Four Beauty
3. Yangzhou Guangming Glasses Co., Ltd. Guangming
4. Yangzhou Xie Fuchun Cosmetics Co., Ltd. Xie Fuchun
5. Yangzhou Jade Factory Jade Edge
6. Yangzhou Lacquerware Factory Lacquer Flower
7. Yangzhou Luyangchun Tea Co., Ltd. Lvyangchun
8． Yangzhou Gonghechun Food Culture Development Co., Ltd. Gonghechun
9． Jiangsu Dade sheng pharmacy chain co., LTD. Dade sheng
● Yangzhou's chinese time-honored brand, Yizheng's green Poplar Spring
Yangzhou's tea production history is quite long, and the quality is excellent, the five generations of Mao Wenxi recorded in the "Tea Recipe": "Yangzhou Zenzhi Temple, Sui Forbidden City, Shugang next to the temple, its tea sweet fragrance, taste like Mengding Yan."
In the spring of 1988, under the auspices of the Yangzhou Municipal Diversified Management Bureau (merged into the Yangzhou Municipal Agriculture and Forestry Bureau after 2001), the Yizheng Tea Experimental Field, the Second Tea Factory of the Qishan Tea Experimental Field, the Shugang Tea Farm, pingshan Tea Farm, the Hanjiangshan River Tea Farm and the main tea technology backbone of Yangzhou City and Yizheng City were organized, and the Yangzhou Famous Tea Development Group was established, and Mr. Feng Jingwei was hired (Note: It is recommended that the tea developed at that time be called "Green Yang Chun", and it is also the first to put "Green Yang Chun" The person who put the three words together, the deceased) as a consultant, began to develop the high-grade green tea "Green Poplar Spring", and the main work of development in the past few years is: First, to determine the name of the tea. The Tang Dynasty poet Luo Yin once presented "Lei Pi" (the ruins of Yangzhou City in the Tang Dynasty) in "entering the Guo Deng Bridge and exiting the Guo boat, the Red Chamber day by day and day and every year", Yangzhou seems to have always been famous for the willow causeway. The Sui Dynasty Emperor went down to Yangzhou, opened the Hangou Valley, and planted elm willows on both sides of the water surface for more than three hundred miles, "two banks of flowers and willows are all by the water, all the way to the mountain" is one of the twenty-four scenic spots in Yangzhou at that time, "Long Causeway Spring Willow", just as in the Tang poem "Green Poplar City Guo is Yangzhou". People familiar with Yangzhou's palm are called "Houye Spring Garden", during the Kangxi Dynasty, there was a tea shop on the west bank of Yangzhou Hongqiao, named Yechun Society, which was a place where poets drank tea and wrote poems. Therefore, the tea leaves are named "Green Poplar Spring", symbolizing the style of the historical and cultural ancient city of Yangzhou. The second is to formulate quality characteristics. After many studies, it has been agreed that the starting point should be high, not only to take into account the habits of local consumers, the market demand for high-grade green tea, but also to symbolize the image of the ancient city of Yangzhou, and determine the characteristics of the product as "shaped like new willow, emerald green and long, elegant aroma, clear soup color, fresh taste, tender and even leaf bottom".
Yangzhou Yizheng has been producing tea since 1958 and has a history of nearly 60 years. The city has a high-quality tea production base of more than 40,000 mu, and the total output of tea has reached more than 1,000 tons, ranking the forefront of tea-producing counties in the province. Yizheng Green Yang Chun Tea has won more than 80 awards in the national and provincial famous tea competitions, and has won the special prize of the national "China Tea Cup" 14 times and the special prize of the "Lu Yu Cup" of Jiangsu Province 20 times. In 2011, Yizheng Green Poplar Spring Tea won the "National Geographical Indication of Agricultural Products" by the Ministry of Agriculture and was rated as "2011 Consumers' Favorite Regional Public Brand of Chinese Agricultural Products"; Yizheng Green Poplar Spring Tea Industry Base was awarded the title of "Modern Characteristic Industrial Base of Jiangsu Province" by the Provincial Agricultural Commission.
Yangzhou Dongguan Street "Lvyang Chun Tea Shop" is a new store, the main store is at No. 124 Guoqing Road, Luyang Chun is located at No. 124 Guoqing Road, Yangzhou City, is a long-standing brand of tea in Luyangcheng, founded in the fourth year of qing Guangxu Chinese New Year's Eve (1908), the initial store name is "Jitai Tea Shop", later renamed "Jingjitai Tea Shop", and developed the prestigious "One River Boiled Three Provinces Tea" "KuilongZhu" famous tea, in 1956, Jingjitai participated in the public-private partnership and Several other peers were reorganized into " Green Poplar Spring Tea Shop". In order to adapt to the development of the market economy, Yangzhou Luyangchun Tea Co., Ltd. was established in 2000, and on the basis of inheriting the fine tradition, it explored a new business philosophy and business model of the enterprise, and all the tea varieties and specifications operated were sold and produced. The tea leaves are famous for their "clear soup, strong taste, aromatic entrance and endless aftertaste". Our shop attaches great importance to the quality of tea, and regards it as the life of green poplar spring, and now operates more than 100 varieties of red, green, flower tea, gift tea, fresh tea and famous teas throughout the country.
●Is Jiangsu Dadesheng a time-honored Chinese brand in Yangzhou?
Dadeokson Pharmacy, formerly known as Dade sheng medicine, was founded in the first year of the Republic of China (that is, in 1912 AD), and has been around for 102 years. Now it is a state-owned holding enterprise, which belongs to The Retail Division of Sinopharm Holdings Co., Ltd. of China National Pharmaceutical Group Sinopharm Holdings Co., Ltd., and operates pharmaceutical and health products including Chinese herbal medicines, proprietary Chinese medicines, Chinese medicine tablets, chemical preparations, antibiotics, biochemical drugs, biological products, and Class II medical devices.
The former site of The founding of Dade Sheng Yao No. was located at no. 128 Guoqing Road (now the National Pharmaceutical Holdings Ofsa Yangzhou Dade Sheng Chain Co., Ltd. Dade Sheng Pharmacy and TCM Zatang Medical Clinic), three times before and after, the front and back are the store, the middle is the reference cabinet, the back is the workshop, and the door tower reads "Dade Sheng Yao No." "Dade sheng" is named after the "I Ching" "Heaven and Earth of The Great Virtue Yue Sheng" meaning, the two sides of the gate hang two long yin bronze plates, the left book "Jilin ginseng", the right book "Kanto deer antler", the pharmacist opens the door every day to wipe it to the light can be recognized, this is the survival of the medicine number, but also the image of the face, Dade Sheng people from the beginning of the establishment has attached great importance to. Dade Sheng Medicine Number advertisement once wrote: "This number opened a teaching field street, issued with ginseng palace swallows, provincial authentic medicinal materials, refined drinking tablets, pious repair should be proof of pills scattered cream Dan, Du Yan tiger deer glue, only sores medicinal oil, unique secret recipe made, this medicinal oil has the difference between winter condensation and summer flow, has long been well-known, thanks to the purchaser, must recognize the three-star trademark of this number, shu will not be mistaken."
Dade Sheng Yao's medicinal knife skills for processing drinking tablets are well-known, only the knife has as many as eight or nine per person, and different knives can cut out different textures and shapes of drinking tablets, and they are beautiful and fine. Such as gastrodia as thin as cicada wings, half summer cool as fish scales, astragalus shaped like willow leaves, white peony round like copper coins, party ginseng, ox knee segment shape, betel nut, appendage flying into the sky. This shows that without superb knife skills, it is impossible to cut these drinking tablets. In addition to the normal store, Dade Sheng Yao no. also operates wholesale of proprietary medicines and medicinal materials, and there are hundreds of kinds of pills and creams developed alone, which are exported to the counties and cities of Xiahe in northern Jiangsu and the market towns in Yangzhou Beixiang, and its six god pills are more famous in the north and south of the river. In order to invigorate the operation, Dade Sheng Yao also adopted the method of "letting go of the warp fold" for credit sales, and there were more than 200 households that issued the warp fold every year, and in the summer and autumn, the boss or the designated person came to collect the account and clear the debt. According to the statistics of the transformation of public-private joint venture pharmacies in Yangzhou City, the total assets of Dade Sheng Yao ranked first among all pharmacies in Yangzhou City, followed by Tongsong, Xiemao, Yuanjigong and Li Songshou. Since 1966, in the trend of breaking the "four olds" and establishing the "four new", it has been renamed "Lisheng" and "Red Heart Pharmacy". After rectifying the chaos, the original name of "Dade Sheng" was restored.
With the reform and opening up and economic system reform, the pharmaceutical market is full of vitality. On June 12, 1999, the 21 pharmacies belonging to the former Yangzhou Pharmaceutical Group implemented chain operation, and established "Yangzhou Pharmaceutical Group Dadesheng Pharmaceutical Chain Store Co., Ltd." with "Dadesheng" as the brand name. At this time, it was not long from the birth of China's first retail chain pharmacy, and the "Dadesheng" company took the business behavior of chain operation of retail pharmacies in the forefront of the country. In June 2006, after the equity exchange, Dadesheng Pharmaceutical Chain Store Co., Ltd. officially joined China National Pharmaceutical Group Sinopharm Holdings Guoda Pharmacy Co., Ltd., which has a number of pharmaceutical retail chain enterprises in the country, and officially changed its name to Jiangsu Dadesheng Pharmacy Chain Co., Ltd. In 2011, in order to better integrate into the NUS system, in the process of promoting the integrated management of national operations, Dadesheng Company once again changed its name to "Sinopharm Holdings Guoda Pharmacy Yangzhou Dadesheng Chain Co., Ltd." In 2010, "Dadesheng" was officially selected as a national "China Time-honored Brand" enterprise. In 2012, on the occasion of the centenary of the birth of the "Dade Sheng" brand, the original "Dade Sheng Yao" located at No. 128 Guoqing Road was also renovated and upgraded with an antique appearance, becoming the first TCM sitting hall medical clinic of Da De Sheng Enterprise. The company's operation and development has also been recognized by all sectors of society, the China Federation of Commerce issued the 2012 "National Commercial Service Industry Customer Satisfaction Enterprise", the Jiangsu Provincial Chamber of Commerce issued the 2010 "Integrity Management Demonstration Enterprise", the Jiangsu Provincial Price Bureau issued the 2011 "Jiangsu Province Price Integrity Unit", the 2012 "Jiangsu Province Assured Consumption Creation Activity Demonstration Unit", the flagship store Magnolia Pharmaceutical Mall won the title of "Worker Pioneer" in Jiangsu Province. Jiangsu Dadesheng Trade Union won the title of "Advanced Trade Union" of the Municipal Industrial Trade Union in 2011, and the General Branch of the Dadesheng Party was also rated as the "Advanced Party Organization" of 2011 by the Party Committee of Sinopharm Holdings, in addition, the company also won the "Yangzhou Ping An Enterprise", "Yangzhou Top Ten Consumer Goods Zero Batch Flagship Enterprise", "Yangzhou Commercial Retail Industry Integrity Management Demonstration Unit", and the 2010 "Yangzhou Advanced Unit of Commodity Retail Industry" issued by the Yangzhou Municipal People's Government. The most gratifying thing is that in 2010, "Dadesheng" was awarded the "China Time-honored Brand" enterprise brand by the Ministry of Commerce.
●Why is the Chinese time-honored brand missing Yangzhou Gaoyou Chen Xilou?
On March 17, 2011, the Ministry of Commerce held the "National Chinese Time-honored Brands" Work Conference in Hangzhou, and after the meeting, the second batch of "Chinese Time-honored Brands" list was announced and plaques were issued. 699 enterprises from 29 provinces, municipalities and districts across the country were shortlisted. The Yangzhou enterprises that have been recognized this time are: Yangzhou Luyangchun Tea Co., Ltd. and Gaoyou City Jieshou Chen Huaji Tea Dry Food Factory. Why don't the chinese time-honored brands in Yangzhou now see Gaoyou Chen Xilou?
According to the records, Qianlong went down to the south of the river and passed through the first town of Gaoyoujie. At that time, the dragon boat on which the emperor was riding happened to dock on the bank of the Jieshou River. At this time, a burst of fragrance came from the shore and could not be dispersed for a long time, which attracted Qianlong's attention, and the messenger quickly went ashore to look for it. It turned out to be the aroma of boiling five-spiced dried tea. Subsequently, the official sent a few pieces of dried spiced tea and gave them to Qianlong to taste. Don't eat, don't know, can't forget when you eat. The dried tea of "Chen Xilou" was appreciated by Qianlong and was later listed as a tribute. Experts said that the history of "Chen Xilou" in the production of dried tea has been nearly 300 years. Because of its flat round shape, the color of the sauce is red, the meat is tender and yellowish, quite like chicken. Therefore, at the West Lake Exposition in 1927, the "Chen Xilou" dried tea won the first prize for its fragrant and delicious taste.
With the passage of time, the dried tea of "Chen Xilou" was once in a period of decline. In 2001, the enterprise restructuring brought a new life to the old brand. Originally, after the merger, the "Chen Xi lou" tea dried tea factory attached to the sauce and vinegar factory in Jieshou Town was sold to individuals and baptized by the market, and the "Chen Xi Lou" dried tea has become a bean system loved by the majority of diners
In 2001, when the Jieshou Supply and Marketing Cooperative Sauce and Vinegar Factory (hereinafter referred to as the Jieshou Sauce and Vinegar Factory) was transferred, the original director and a partner bought the property rights of the soy sauce and vinegar factory. Hu Yuande, legal representative of the Jieshou Supply and Marketing Cooperative, said that the dried tea in "Chen Xilou" has a history of more than 200 years. In 1956, Chen Delu, the sixth generation of "Chen Xilou" dried tea, transferred the ownership of the enterprise and the secret recipe of dried tea production to the Jieshou Supply and Marketing Cooperative Sauce and Vinegar Factory. On December 22, 1984, Jieshou Sauce and Vinegar Factory applied for the registration of the trademark "Jieshou Chen Xilou Tea Dried". Hu Yuande said that in order to protect the long-established trademark, although the Jieshou Sauce and Vinegar Factory was transferred to individuals in the restructuring, the agreement clearly stated that the "Chen Xilou" dried tea trademark was not sold and was notarized by the judiciary.
One day in 2007, when a colleague quietly told Hu Yuande that the "Chen Xi lou" tea dry trademark had been sold, Hu Yuande was shocked, and only then did he find that the intellectual property rights of the "Chen Xi Lou" trademark had been transferred to Wang Caifu by the sauce and vinegar factory. In order to get back the trademark property rights, the Jieshou Supply and Marketing Cooperative sued Wang Caifu in court. "The trademark is obviously collectively owned, so why did it transfer it to Wang Caifu?" In order to find out the ins and outs of the matter, as a property rights management department and unit, the Jieshou Town People's Government and the Jieshou Supply and Marketing Cooperative jointly entrusted lawyers to investigate and collect evidence. Hu Yuande said: According to the Yangzhou Municipal Bureau of Industry and Commerce, trademarks are transferred at the Municipal People's Trademark Office. Hu Yuande introduced that the application for trademark transfer and the power of attorney show that the transferor and the transferee are the same as Wang Caifu. Therefore, he filed a lawsuit with the Municipal Intermediate People's Court on the grounds of illegal transfer of trademarks. Hu Yuande said that when the enterprise was restructured, Wang Caifu was not only the political work manager of the supply and marketing cooperative, but also managed the official seal of the Jieshou Sauce and Vinegar Factory. Therefore, the official seal of the Jieshou Supply and Marketing Cooperative Sauce and Vinegar Factory stamped on the trademark transfer application and the power of attorney should be an act of an individual and cannot represent the willingness of the Jieshou Supply and Marketing Cooperative to transfer.
In August 2008, when accepting the dispute, the Municipal Intermediate People's Court found that the "Chen Xilou" dried tea trademark was owned by the Jieshou Supply and Marketing Cooperative. Wang Caifu appealed to the Provincial High People's Court on the grounds of dissatisfaction. In 2009, the Provincial High People's Court formed a collegial panel to change the property rights of the "Chen Xilou" tea dry trademark on the grounds that the determination of facts was unclear and the application of law was inaccurate, and it belonged to Wang Caifu. As for the results of the "second-instance final trial", when the Jieshou Supply and Marketing Cooperative was ready to file a protest against the Supreme People's Court of the People's Republic of China, "Chen Xilou" had entered the public list of "China Time-honored Brands". In July 2011, when the second batch of the list of protecting and promoting Chinese time-honored brands was published, the dried tea in "Chen Xilou" successfully entered the public list, but the reporting unit was not the first supply and marketing cooperative in the world. In this regard, the Jieshou Town People's Government and the Jieshou Supply and Marketing Cooperative jointly issued an "objection letter" to the Ministry of Commerce on July 28 (before the last day of publicity). As an enterprise directly under the town government, the Jieshou Town People's Government and the Jieshou Supply and Marketing Cooperative believe that in the list of Chinese time-honored brands, The Chen Huaji Tea Dried Food Factory (registered trademark: Chen Xilou) in Gaoyou City, Jiangsu Province, is a purely fraudulent organization declaration by Wang Caifu. Because the "Chen Xilou" tea dry trademark and intellectual property rights are all owned by the Jieshou Supply and Marketing Cooperative (state-owned collective enterprise) in Gaoyou City, Jiangsu Province, the declarant Wang Caifu took advantage of his position in the management of the official seal a few years ago to illegally transfer the intellectual property rights of the "Chen Xilou" trademark to his own name and embezzle state-owned collective assets and intellectual property rights, which has constituted a crime. Therefore, it is required to immediately stop the inclusion of "Chen Xilou" in the list of china's time-honored brands. Regarding the "letter of objection" jointly submitted to the Ministry of Commerce by the People's Government of Jieshou Town and the Jieshou Supply and Marketing Cooperative, the staff of the Ministry of Commerce of the People's Republic of China said by telephone yesterday that the Ministry of Commerce has launched an investigation into this matter, and the results will not be affected until the results are announced. At the same time, the Jieshou Town People's Government and the Jieshou Supply and Marketing Cooperative also reported the relevant situation of the "objection letter" to the Ministry of Commerce. Regarding the issue of Wang Caifu's declaration of personal deception organization in the objection letter, the government and the supply and marketing cooperative proposed that the approval and opening date of Chen Huaji Tea Dried Food Factory, the head of Gaoyou City, was July 20, 2005. Wang Caifu said that the "Gaoyou City Jieshou Chen Huaji Tea Dried Food Factory" was founded in 1783, which has a history of 227 years. Regarding the "letter of objection" jointly proposed by the town government and the supply and marketing cooperatives, Wang Caifu, head of the chen huaji tea and dried food factory, made it clear yesterday that his application for the title of China's time-honored brand is completely legal. Because the Provincial Supreme People's Court has ordered the "Chen Xilou" dried tea trademark to belong to him. The sales situation of "Chen Xilou" dried tea is very hot, and it is impossible for the Jieshou Supply and Marketing Cooperative to share a piece of the pie.
An expert who had participated in the municipal review of "China's time-honored brands" said that he was not in a position to express his opinions on the dispute over the trademark property rights of Chen Xilou Chagan. But he respected the trial of the law. He reminded that China's time-honored brands not only need annual review, but also their application mechanism is not a lifelong system. If the enterprise has been rated as a chinese time-honored brand, once the operation is not good or there are irregularities, the title can also be removed.
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