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"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

As one of the "four ancient civilizations", China has a profound historical background. Over the past five thousand years, countless precious cultural relics have been handed down to the present day - seal carvings, murals, stone carvings, etc., which record many excellent traditional cultures through different forms

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

But for many people, it is a bit boring to explore history simply through cultural relics. Therefore, how to raise people's interest in cultural relics and culture has always been a difficult problem to solve. As one of the most well-known mobile games in China, "Glory of the King", handed over a special answer sheet at this time.

【Let the cultural relics enter the game】

"Game", as one of the ninth arts, is an excellent carrier for spreading culture. Today, when video games are gradually becoming one of the entertainment means for most people, its influence is becoming more and more obvious. As a popular game, "Glory of kings" makes good use of this characteristic and makes a contribution to the promotion of traditional culture. Looking back at the journey of Glory of Kings in this regard, it is not difficult to find that King has always tried to integrate cultural elements into the game.

One of the most common is to extract representative elements from cultural relics and design characters and unique lines for them. This kind and unique way, while showing the charm of cultural relics, can also attract the attention of players and stimulate their curiosity. Among the many such skins, the "Meet Dunhuang" series and the "White Crane Liang Goddess" are more representative.

Launched by Glory of kings in collaboration with the Dunhuang Research Institute, the "Meet Dunhuang" series features Dunhuang murals as the theme, including "Meet the Flying Sky", which is based on Dunhuang's representative element "Feitian", "Meet the Sacred Deer", which is based on the white deer image in the mural "Nine Colored Deer Bunsheng", and "Meet Hu Xuan", inspired by the Hu Xuan dance in the "Oriental Medicine Man's Changing Painting".

It can be said that this set of "Meet Dunhuang" series of skins that reinterprets Dunhuang murals according to the current aesthetics has made many people pay attention to the "treasure of the country" of Dunhuang culture again, which has helped the spread of this culture to a certain extent.

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

In 2021, "Glory of the King" established a cooperative relationship with the Chongqing White Crane Liang Underwater Museum to promote the white crane liang culture and launched the skin "White Crane Liang Goddess". In order to allow players to more deeply appreciate the beauty of White Crane Liang, more than 20 designers spent half a year and traveled to Chongqing many times to collect wind, so that the skin from the image to the special effects fully exude the unique atmosphere of White Crane Liang.

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

These exquisite skins not only bring players visual enjoyment, but also show the charm of these cultural relics. The game uses the familiar character image of the player to show the charm of traditional culture, providing entertainment and making players gradually interested in the story behind the skin.

【Multi-pronged approach from reality】

While creating a new image for cultural relics in the game, "Glory of Kings" is also actively carrying out "cross-border linkage" with cultural relics-related units offline, launching a series of multimedia content and activities. Let players understand the story behind the cultural relics and the historical connotation from multiple angles and in an all-round way.

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

For example, in the process of cooperation with the Dunhuang Research Institute, the two sides have jointly filmed a series of documentaries on Dunhuang culture, from the perspective of professional scholars and dancers, to promote relevant knowledge more professionally and let players understand the relevant culture in more detail. In the linkage with the White Crane Liang Underwater Museum, "Glory of the King" also specially created a digital tour guide with the image of "White Crane Liang Goddess", trying to use this more intimate way to lead people to feel the charm of cultural relics on the ground.

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

In addition to live-action films and digital tour guides, in some "cross-border linkages", "Glory of the King" will also cooperate with some relevant municipal units to carry out a series of themed cultural tourism activities, so that the virtual image of these cultural relics can break the "dimensional wall", truly "walk" into people's sides, and further spread the charm of cultural relics.

"Glory of Kings": Use games to interpret cultural relics and spread culture with digital IP

【Promote culture, continue to move forward】

In recent years, "Glory of kings" has been emphasizing "the inheritance of traditional culture" and has also put into many actions. It blends itself with cultural relics and culture, makes good use of the characteristics of the rapid dissemination of the emerging carrier of "video games", and combines the advantages of its large player base and wide influence, successfully allowing more people to feel the charm of cultural relics and further promoting the spread and development of traditional culture.

It is believed that in the future, "Glory of the King" will make more contributions on the road of promoting cultural relics and disseminating culture, so that more people can regain their interest in traditional culture.

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