The day before the Mid-Autumn Festival holiday, the rumor of "bankruptcy liquidation of Tsui XiangYuan" circulated on the Internet, causing heated discussion among Zhongshan netizens. That night, Zhang Yanjie, director and chief technology officer of Tsui Xiang Yuan Health Food (Zhongshan) Co., Ltd., issued a statement in his circle of friends to refute the rumors. The fermentation of this rumor also reflects the important position of Tsui Xiang Garden in the minds of Zhongshan people as an "old brand" in Zhongshan to some extent.
"Although this is a misunderstanding, it in turn shows that Zhongshan people are concerned about our old brand." On the morning of September 20th, at the Mid-Autumn Festival Culture and Tsui Xiang Garden "Time-honored Brand" Inheritance and Development Seminar, Zhang Yanjie said that while thanking everyone for their concern, he also hoped that everyone would continue to support the development of Tsui Xiang Garden.
Inherited for a hundred years, Tsui Xiang Yuan has become a long-established food brand specializing in the production of Zhongshan authentic specialty almond cakes, Cantonese mooncakes and other traditional characteristics, and is a modern food manufacturing enterprise integrating development and production, processing and sales, chain monopoly, sightseeing and tourism, and science education. "Our generation of managers has always believed that we are just the custodians of the century-old brand of Tsui Xiang Yuan. We hope that through our custody, this brand will continue to create new value and continue to rejuvenate the next 100 years of youth. Zhang Yanjie said.
The innovative power of "old brand"
As one of the main production agglomerations of Cantonese mooncakes, Zhongshan has gathered a number of Mid-Autumn Festival mooncake brand manufacturers such as Tsui Xiang Yuan, Emperor and Riwei, and has continued to maintain the position of the first mooncake export in the country for many years.
Fortunately for the staff of Tsui Heung Yuen, the spread of rumors did not affect the sales of Mid-Autumn Moon Cakes in Tsui Hsiung Yuen. According to Zhang Yanjie, the Mid-Autumn Mooncake market in Tsui Xiang Yuan has developed steadily this year, and it is expected that production and sales will increase by 5%.
"In recent years, Tsui Xiang Yuan, which has maintained uninterrupted inheritance in the country for 100 years and still developed healthily, has won scientific research achievements and honors such as the national skill master studio, the national skilled personnel training demonstration base, the second prize of Guangdong Provincial Science and Technology Progress Award, 15 invention patents, and established the most competitive research and development platform in the industry."
According to Zhang Yanjie, Tsui Xiang Yuan currently has a leading edge in research and development in the domestic industry for about 5 years, and many of the current explosive products, such as liuxin mooncakes, are the first to be developed by Tsui Xiang Yuan.
The new journey of "private enterprise benchmarking"
At the seminar, the relevant person in charge of the Liquidation Office of Xingzhong Group specifically clarified the relevant rumors. The person in charge said that the "Zhongshan Tsui Xiangyuan Food Industry Group Company" in the bankruptcy liquidation announcement circulating on the Internet has no relationship with the current Zhongshan Tsui Xiangyuan Food Co., Ltd. in terms of law and equity.
According to the person in charge, "Zhongshan Tsui Xiangyuan Food Industry Group Company" belongs to the type of enterprise owned by the whole people, and the group company was revoked its business license by the Zhongshan Administration for Industry and Commerce on November 6, 2008. The current Zhongshan Tsui Xiang Yuan Food Co., Ltd. and Tsui Xiang Yuan Health Food (Zhongshan) Co., Ltd. have no relationship with Zhongshan Tsui Xiang Yuan Food Industry Group Company as early as 1999.
Zhongshan Tsui Xiangyuan was founded in 1918. In May 1997, Tsui Heung Yuen underwent its first restructuring and established a joint-stock cooperative company. After the restructuring, state-owned shares accounted for 76.78%, and staff shares accounted for 23.22%. At the end of 1998, Tsui Xiang Yuan carried out a second restructuring, as the first batch of pilot units to carry out a new round of reform, the implementation of internal employee redemption operation, 103 employees raised more than 4 million yuan to redeem the shares of the enterprise, becoming the first state-owned enterprise in Zhongshan City to be fully transformed; on January 1, 1999, all public equity was transferred, and Tsui Xiang Yuan took the lead in becoming the first batch of private enterprises in Zhongshan City.
The person in charge said that a number of announcements related to the bankruptcy liquidation of enterprises disclosed by the Zhongshan Municipal People's Court in September were only the normal procedural procedures carried out in accordance with the policy.
[Written by Liao Han, a reporter from Nanfang Daily
【Author】 Liao Han
【Source】 Southern Press Media Group South + client
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